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All Journal International Journal of Social Science and Business Journal of Islamic Accounting and Finance Research
Handayani, Retno Tri
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Religion Economics, Econometrics & Finance Social Sciences

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THE INFLUENCE OF E-TRUST, USER’S EXPERIENCES, AND BRAND EQUITY ON GEN Z FEMALE CUSTOMERS E-LOYALTY TOWARDS IMPORTED COSMETICS BRANDS THROUGH CUSTOMERS E-SATISFACTION Handayani, Retno Tri; Susanto, Annie
International Journal of Social Science and Business Vol 4, No 2 (2020)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v4i2.25727

Abstract

In this era, globalization as well as the emergence of technology has led to online shopping trend especially among Generation Z who could not be separated from technology. This trend has also created an open market for countries to distribute their products. In any online businesses, e-loyalty and e-trust have been some of the important issues that might create obstacles on having long-term profits because lack of/low customer loyalty. Therefore, this study aimed at analysing and finding the influence of E-Trust, User?s Experiences, and Brand Equity on Gen Z female Customers? E-Loyalty towards imported cosmetics brands through Customers? E-Satisfaction. The population of this study was Gen Z female community in Indonesia with the samples of 200 respondents taken by non-probability sampling technique. The qualitative method used in this study was supported by the data collection through questionnaires spread in three areas; Central Java, West Java and outside Java. The data analysis method used was multiple linear regression analysis. The result showed that E-Trust in this study did not have a positive effect on Customers? E-satisfaction while User?s Experiences and Brand Equity had positive effects on Customers? E-Satisfaction. Other than that, Customers? E-Satisfactions did not mediate the influence of E-Trust, User?s Experiences and Brand Equity on Customers? Loyalty.
The role of Internet Financial Reporting (IFR) in mediating manufacturing firm value on Indonesia Stock Exchange (IDX) Fuad, Khoirul; Ariyani, Nurlita Dwi; Handayani, Retno Tri
Journal of Islamic Accounting and Finance Research Vol 2, No 2 (2020)
Publisher : Universitas Islam Negeri (UIN) Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jiafr.2020.2.2.5821

Abstract

Purpose - This research aimed to determine the role of Internet Financial Reporting application for manufacturing companies on Indonesia stock exchange in the increase of firm value both directly and indirectly.Method - This research used a purposive sampling method. The number of data collected was 95 company samples. This research employed SPSS 25 for testing the data.  Result - The results of this study indicated that Internet Financial Reporting can mediate the relationship between institutional ownership and profitability on firm value.Implication - Internet Financial Reporting application for companies today attracts investors to invest their capital to the companies because of the ease in getting the information needed at any time.Originality - This study used Internet Financial Reporting as mediation and source of the data year 2018.
Co-Authors Ariyani, Nurlita Dwi Khoirul Fuad, Khoirul