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All Journal MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya Media Farmasi Indonesia Jurnal Akselerasi Merdeka Belajar dalam Pengabdian Orientasi Masyarakat (Jurnal AMPOEN)
Wulansari, Rina
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Religion Humanities Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Medicine & Pharmacology Social Sciences Other

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Journal : MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya

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REPRESENTASI KELAS PEKERJA PADA IKLAN TELEVISI PT JAMSOSTEK (PERSERO) (ANALISIS SEMIOTIKA IKLAN TELEVISI PT JAMSOSTEK (PERSERO) VERSI “MANFAAT”) Wulansari, Rina; ., Saepudin
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 5 No 2 (2015): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (964.125 KB) | DOI: 10.33558/makna.v5i2.868

Abstract

Marketers often use television ad as for promoting their products. Representation, free play of sign, certain meaning always present on television commercial ad. Commercial ad of PT Jamsostek (Persero) version ?Manfaat? is one of the commercial ad the representation. Commercial ad of PT Jamsostek (Persero) version ?Manfaat? present representation of the working class. Purpose of this research is to know representation of the working class, sign, and certain meaning on television commercial ad PT Jamsostek (Persero) version ?Manfaat?.  Method  of  this  research  is  descriptive  qualitative  research  with  Roland Barthes?s semiotic analysis approach. As a descriptive research, this research is only explain situation or discourse and it is not to in relationship, or do not to examine of hypothesis or to make a prediction. Analysis of data the researcher use is Roland Barthes?s semiotic approach which include signifier a meaningful of sound or meaningful scribbles, signified is a representation of mental or concept  of something from signifier, denotation, and connotation. The signs on television commercial ad PT Jamsostek (Persero) version ?Manfaat? oral, writing, and visual signs. The meaning of signs on this is the certain meaning of denotation and connotation. This commercial uses the denotation of meaning because it is want to know to the public in transparancy about the program as well as the advantage offered. This ad represents two class of labour, there are high class and low class
Co-Authors ., Saepudin Alia, Salsabila Rahma ASNAWI Dwi Hadi Setya Palupi Ika Puspitaningrum Kusumasari, Rosita Laudza, Kamelia Anis Ningsih, Ratu Septia Ramadhan, Alfa Rizkillah, Muhammad Fathin