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All Journal Dentika Dental Journal Journal of Enterprise and Development (JED) Global Accounting : Jurnal Akuntansi Jurnal Manajemen dan Bisnis Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Melissa
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Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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Journal : Journal of Enterprise and Development (JED)

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Drivers of Purchase Intention in Cross-Border E-Commerce: The Role of Platform Quality and Trust Melissa; Laulita, Nasar Buntu
Journal of Enterprise and Development (JED) Vol. 6 No. 3 (2024)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri (UIN) Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i3.11288

Abstract

Purpose: The purpose of this study is to explore the factors influencing cross-border e-commerce consumers, particularly platform quality aspects such as information quality, system quality, and service quality, on purchase intention, with trust as a mediating factor.Method: This research employs quantitative methods. The measurement and structural models were evaluated using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the SmartPLS v.3.9 application to test the hypotheses based on data from a total of 280 respondents.Result: The study found that information quality, system quality, and service quality in cross-border e-commerce significantly influence trust and purchase intention. Customer trust mediates the effects of information quality and service quality on purchase intention, but it does not significantly mediate the effect of system quality.Practical Implications for Economic Growth and Development: This research provides strategic insights for cross-border e-commerce companies to enhance platform quality and consumer trust, which can lead to market expansion, promote digital economic growth, and support global e-commerce development.
Co-Authors Asri, Dhita Hafizha Elzagi, Verliana Eviyani, Estin Rose Febiana, Anjela Rini Laulita, Nasar Buntu Risvi, Hellena Sinambela, Fitriana Aidnilla Yendriwati Yeronica, Fernanda