Article Per Year (5 Year)
p-Index From 2019 - 2024
0
P-Index
This Author published in this journals
All Journal Diponegoro Journal of Management
Simarmata, Ester Hilery
Unknown Affiliation
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH PENGALAMAN MENJUAL, KOMPETENSI MENJUAL DAN KUALITAS HUBUNGAN UNTUK MENINGKATKAN KINERJA TENAGA PENJUALAN (Studi Pada Tenaga Penjualan Smartphone Kota Semarang) Simarmata, Ester Hilery; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 7, Nomor 3, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (121.39 KB)

Abstract

            This study aims to analyze the influence of factors of salesperson’s performance  of smartphone salesperson in Semarang. Selling experience as independent variable and salesperson’s performance as dependent variable. This research uses selling competence and quality of relationship as intervening variables. Sample of this research is the salespersons of smartphone who have been working in Semarang at least 2 months. The sampling method in this research is purposive sampling. The analysis technique used is Structural Equation Modeling –by using AMOS 22.0 analysis tool.             The results of this study show selling experience and selling competence have positive and significant effects on quality of relationship, the selling experience has a positive and significant effect on the selling competence, selling experience and selling competence have positive and significant effects on salesperson’s performance, and quality of relationship has a positive and significant effect on salesperson’s performance.
Co-Authors Mudiantono Mudiantono