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All Journal Diponegoro Journal of Management Jurnal Ilmu Manajemen (JIM)
Anggraeni, Mia
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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KEPUASAN KERJA, KOMITMEN ORGANISASI DAN TURNOVER INTENTION DI PT. HILLCONJAYA SAKTI, CAKUNG, JAKARTA TIMUR Anggraeni, Mia; Perdhana, Mirwan Surya
Diponegoro Journal of Management Volume 5, Nomor 4, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (106.902 KB)

Abstract

This study aims to analyze the effects of job satisfaction and organizational commitment to ward employees turnover intention in PT. Hillconjaya Sakti, Cakung, East Jakarta. This study utilized data analysis method by using SmartPLS software. The sample used in this study are 98 respondents. Data was collected by questionnaires, surveys, interviews, and literature review. The results reveals that: 1) job satisfactions significantly and negatively affect on the organizational commitment, 2) the organizational commitment significantly and negatively affects on  thr turnover intention, 3) job satisfactions significantly and negatively affect on the turnover intention. Implications for managerial practice were discussed
Pengaruh Penggunaan Media Sosial terhadap Kinerja Pemasaran selama Pandemi Covid-19 dengan Mediasi Kemampuan Inovasi dan Kemampuan Branding (Studi pada Pelaku UMKM yang Menggunakan Media Sosial). Anggraeni, Mia; Sanaji, Sanaji
Jurnal Ilmu Manajemen Vol 9, No 2 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (60.686 KB) | DOI: 10.26740/jim.v9n2.p%p

Abstract

The Covid-19 virus that spreads globally has an impact on economic growth in Indonesia. Several business sectors have experienced a decline in performance due to the government's restrictions on outdoor activities to prevent the spread of this virus. For this reason, SMEs must be able to adjust their marketing channels from offline to online to optimize marketing performance during the Covid-19 pandemic. One of the online marketing tools is social media. This study investigates the use of social media on marketing performance with innovation capability and branding capability as mediating variables. This study uses 200 samples of respondents who are the owners of SMEs that collected through an online questionnaire. We use the Partial Least Square (PLS) method to test the hypothesis. The results of this study indicate that social media has a significant effect on innovation capability and branding capability and helps SMEs improve their marketing performance. This research also proves that innovation capability and branding capability successfully mediate the influence of the relationship between social media use on marketing performance.
Co-Authors Mirwan Surya Perdhana Sanaji, Sanaji