Article Per Year (5 Year)
p-Index From 2019 - 2024
0
P-Index
This Author published in this journals
All Journal Diponegoro Journal of Management
Widhiani, Asterina
Unknown Affiliation
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH PROMOSI, KEMUDAHAN PENGGUNAAN, KEPERCAYAAN KONSUMEN DAN KUALITAS INFORMASI TERHADAP MINAT BELI DI SITUS BUKALAPAK (Pada Mahasiswa Universitas Diponegoro) Widhiani, Asterina; Idris, Idris
Diponegoro Journal of Management Volume 7, Nomor 2, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (191.258 KB)

Abstract

The purpose of this study is to analyze whether there is influence of promotion, ease of use, consumer trust and quality of information on buying interest in Bukalapak online sale site. The sampling technique used in this research is purposive sampling approach, that is College Students of Diponegoro University who have accessed Bukalapak website but have never made a purchase. The sample used is as much as 100 respondents.The sampling technique used in this research is purposive sampling approach, that is College Students of Diponegoro University who have accessed Bukalapak website but have never made a purchase. The sample used is as much as 100 respondents. The data were collected by using questionnaires. The analysis method used is multiple regression analysis and the operation uses SPSS version 22.The results showed that promotion, ease of use, consumer confidence and quality of information have a positive influence on buying interest in Bukalapak online sale site. Information quality  became  the  highest  influence  in  this  research.  and  consumer  trust,  ease  of  use  and promotion sequentially have the highest influence in this study after the quality of information
Co-Authors Idris Idris