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PENGARUH KUALITAS PELAYANAN DAN NILAI PELANGGAN TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN TRANS METRO PEKANBARU Harpadeles, Ian; ', Jushermi; Nursanti, Aida
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 3, No 1 (2016): Wisuda Februari 2016
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to measure the impact of service quality and customer value on customer satisfaction and loyalty Trans Metro Pekanbaru. The population in this study is the Trans Metro Pekanbaru customers with a total sample of 100 respondents, using purposive sampling technique. Analysis of data using path analysis with SPSS version 17.0. The results showed that the variables of service quality significantly influence customer satisfaction. Customer value significantly influence customer satisfaction. Service quality significantly influence customer loyalty. Customer value not significant effect on customer loyalty. Effect on the Service Quality Customer Loyalty with Customer Satisfaction as a moderating variable. Customer Value influence on Customer Loyalty with Customer Satisfaction as a moderating variable on the Customer Trans Metro Pekanbaru.Keywords: Service Quality, Customer Value, Customer Satisfaction, Customer Loyalty.

Faktor-Faktor Yang Mempengaruhi Perilaku Brand Switching Pada Konsumen Remaja Pengguna Kartu Seluler Prabayar Di Pekanbaru ', Jushermi
Jurnal Ekonomi Vol 19, No 04 (2011)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Riau

Penelitian ini dilakukan untuk mengetahui tingkat variety seeking dan ketidakpuasan, sertapengaruhnya terhadap perilaku brand switching pada konsumen remaja pengguna kartu selulerprabayar di Pekanbaru. Populasi penelitian adalah penduduk kota Pekanbaru kelompok usia 10-14tahun dan 15-19 tahun. Dengan menggunakan metode slovin maka diperoleh sampel terpilih sebanyak100 orang, yang dipilih menggunakan metode purposive sampling. Metode pengujian data dilakukandengan menggunakan teknik analisis deskriptif dan analisis regresi berganda.Hasil penelitian menyimpulkan bahwa tingkat variety seeking, ketidakpuasan dan perilaku brandswitching pada konsumen remaja pengguna kartu prabayar di Pekanbaru tergolong tinggi. Penelitianjuga menyimpulkan bahwa factor variety seeking dan ketidakpuasan berpengaruh signifikan, baiksecara simultan maupun secara parsial, terhadap perilaku brand switching. Faktor variety seekingmerupakan faktor yang paling kuat pengaruhnya terhadap perilaku brand switching pada konsumenremaja pengguna kartu seluler prabayar di Pekanbaru. Kontribusi faktor variety seeking danketidakpuasan sangat kuat dalam menjelaskan variasi yang terjadi pada perilaku brand switching,yaitu sebesar 97,8%.Saran yang dapat diberikan kepada operator seluler di Pekanbaru agar dapat menarik minat yanglebih besar lagi dari konsumen remaja adalah agar mereka lebih mendekat merek dan produknya kesekolah-sekolah agar konsumen remaja usia sekolah mendapatkan informasi yang jelas mengenaiproduk dan tarif operator seluler, dan agar operator seluler selalu meningkatkan fasilitas fitur padakartu seluler serta meningkatkan kinerja jaringannya.

Analisis Pengaruh Ekuitas Merek Terhadap Minat Beli TELKOMNET INSTAN PADA PT.TELKOM CABANG PEKANBARU ', Jushermi
Jurnal Ekonomi Vol 17, No 03 (2009)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Riau

Penelitian ini bertujuan untuk mengetahui pengaruh ekuitas merek yang terdiri atasvariabel perceived brand quality, perceived brand value for the cost, branduniqueness, dan price premium terhadap minat beli TELKOMNet Instan padaPT.TELKOM cabang Pekanbaru. Populasi penelitian ini adalah pelangganTelkomnet-Instan di Pekanbaru pada tanggal 20 NOvember 2009 yaitu 6400 orang.Pengambilan sampel melalui accidental random sampling dan jumlah sampelberdasarkan rumus Slovin adalah seratus responden Tekhnik analisis datamenggunakan analisis linear berganda dan pengujian hipotesis koefisien regresimelalui ufi simultan dan ujiparsial. Hasil penelitian menunj'ukkan bahwa variabelperceived brand quality, perceived brand value for the cost, brand uniqueness, danprice premium secara simultan memberikan pengaruh signifikan terhadap minat beliTELKOMNet-Instan pada PT.TELKOM cabang Pekanbaru. Dari ufi parsialdiketahui bahwa brand uniqueness merupakan variabel yang paling berpengaruh.Dengan temuan penelitian ini disarankan pada perusahaan dalam upaya untukmeningkatkan minat beli konsumen TELKOMNet-Instan lebih menonjolkan keunikanproduknya dalam pesan komunikasi melalui iklan atau promosi lainnya secaraspesifik dan lebih jelas (distinctive) agar mudah untuk dipahami oleh konsumensasarannya.

Pengaruh Harga, Biaya Promosi dan Biaya Personal Selling Terhadap Volume Penjualan Hino Dump Truck pada PT Gita Riau Makmur Pekanbaru Satria, Gema; Sulistyowati, Lilis; ', Jushermi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 2 (2014): wisuda oktober 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This research was conducted in PT. Gita Riau Makmur Pekanbaru located on Jl. KH Nasution km. 12 Pekanbaru, using secondary data to collect data in the form of documentation, records and other data that supports research related to data rates, promotional costs, the cost of personal selling, and sales volume. The purpose of this study was to determine how the effect of simultaneous partial and variable prices, the cost of promotion, personal selling expenses to sales volume PT. Gita Riau Makmur Pekanbaru. Based on the results of the study indicate that either simultaneously or in partial price as (X1), the variable cost of promotion as (X2) and the cost of personal selling as (X3) significantly affect the sales volume variable (Y) products Hino Dump Truck in PT. Gita Riau Makmur Pekanbaru. The biggest price increases occurred in 2008 with a percentage of 48.81%. Although the percentage increase in the price of this aspect fluctuated. However, the increase in price in accordance with the features, reliability and excellence Hino Dump Truck products are furtherenhanced by the new technology brings different from other brand variants Promotional costs were highest in 2010 with a percentage of 44.96%. This is done to create attraction in terms of price, because in 2010 the company faced competitive pressures with the company. Personalselling costs were highest in 2007 which reached 62.90% this is because in 2007 there are some new products are launched, thus making the company more promotion costs and spend more to market the new product through personal selling efforts for more effective and capable inincreasing the sales of new products such as dealing directly with consumers. Advice can be given to the management is to maintain and increase the cost of the ad is scalable to be able to increase sales of the company, considering this variable is significant and positive effect on sales, prioritize budget on sales promotion activities, partially considering a more significant impact on sales compared with other variables.Keywords : Price, Promotion Cost, Personal Selling Costs and Sales Volume.

Analisis perbandingan keputusan pembelian sepeda motor merek Honda Supra X 125R Dan Yamaha Jupiter MX 125 LC dari dimensi bauran pemasaran pada mahasiswa fakultas ekonomi Universitas Riau Pekanbaru ', Adrian; ', Jushermi; ', Marhadi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 2 (2014): wisuda oktober 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to analyze and examine the difference of the purchase decision between the motorcycle Honda Supra X 125R with Yamaha Jupiter MX 125 LC on dimensions of marketing mix at Faculty of Economics’s students Riau University in Pekanbaru . Population in this research are Faculty of Economic’s students Riau University who owns the motorcycle Honda Supra X 125R and Yamaha Jupiter MX 125 LC. Sample derivation using purposive sampling. The number of sample are 100 peoples, that consist of 50 respondents who own the motorcycle Honda Supra X 125R, and 50 respondents who own the motorcycle Yamaha Jupiter MX 125 LC. The method of data analysis are using descriptive analysis and paired t-test. The results that showed in this research is, there are significant differences in purchase decision between the motorcycle Honda Supra X 125R and Yamaha Jupiter MX 125 LC on dimensions of marketing mix at Faculty of Economics’s students Riau University in Pekanbaru. The results showed that the value of purchase decision on dimensions of marketing mix is higher on the motorcycle Honda Supra X 125R compared with the motorcycle Yamaha Jupiter MX 125 LC, which promotion has the highest significant differences between them.Keywords : Marketing Mix, Purchase Decision

satisfaction analysis of quality of service in Hotel Furaya Pekanbaru Syafriandi, Raja; ', Jushermi; Syafriadi, Raja
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 1 (2014): Wisuda Februari Tahun 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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The study was conducted in the area of the object of research is Pekanbaru Pekanbaru Furaya hotel is located at Jalan Sudirman, Pekanbaru-Riau. The purpose of this study was to determine the level of satisfaction with the quality of service at the hotel to find out Furaya Pekanbaru and satisfaction improvement strategy services on Furaya Hotel Pekanbaru. The sampl es in this study were 100 people, the determination of the number of samples based on the method Slovin. While the data analysis technique used is the Importance Performance Analysis (IPA).Based on the results of analysis show that in general the quality of existing services on Furaya Hotel Pekanbaru has good / satisfactory for the hotel customers. Dimensions sequentially most good / satisfactory is Tangible (90.9%), Responsiveness (84.3%), Assurance (79.4%), Emphaty (78.1%) and Reliability (76.3%).The aspects that need to be improved is the ability of employees to communicate, the alertness of employees, employee courtesy, meeting the needs of employees. While aspects that need to be maintained is adequate physical facilities, employee service, employee skills, feeling safe, relationship and a suggestion box.Keywords: Customer Satisfaction, Tangible (Tangible), Reliability (Reliability), Responsiveness (Readiness), Assurance (Assurance) and Emphaty (Attention).

ANALISIS SIKAP KONSUMEN PADA ATRIBUT PRODUK PONSEL CINA DI PEKANBARU ', Hermawan; Sulistyowati, Lilis; ', Jushermi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 2, No 1 (2015): Wisuda Februari 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study held in Pekanbaru in order to analyze consumer’s attitude on product attributes of China celuller. Population are China celuller users in Pekanbaru. Sampling technique accidental sampling is done using the number of respondests 96 people. Data analyzed by using Fishbein Multi Attribute Analysis. This study reveals that most respondents have a negative attitude towards China celuller attributes. The three most positive attitude come from design, packaging and brand. Meanwhile, the three most negative ones are label, features and quality. It is recommended to provide a more clear and comprehenable language in manual instruction book, internally installing additional features to the handset, enhancing the LED and battery quality, expanding internal memory capacity and informing the term and conditions in external application process.Keywords: Attitude, Product Attributes, and Believe

PENGARUH EXPERIENTIAL MARKETING DAN BRAND TRUST TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN LABERSA GRAND HOTEL DAN CONVENTION CENTRE DI PEKANBARU Taufik, Muhammad Teza; ', Jushermi; Rahayu, Deny Danar
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 4, No 1 (2017): Wisuda Februari
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This research aimed to analysze Experiential Marketing and Brand Trust on Customer Satisfaction and Customer Loyalty. This research was conducted at the customer Labersa Grand Hotel and Convention Centre in the city of Pekanbaru. Where these customers should have more than one time stay at Hotel Labersa. In this study consists of four variables: two variables eksogen / independent variables and two variables endogen / dependent variables. These variables are Customer Loyalty (Y2), Customer Satisfaction (Y1), Brand Trust (X2), and Experiential Marketing (X1). This study was conducted using a sample of 100 people. This study using simple random sampling technique that is making members of the sample of the population was randomly without regard to strata that exist in this population. Thereby done when members of the population considered to be homogeneous. In terms of data analysis, this study using Path Analysis with SPSS (Statistical Package for Social Science) version 20. Based on the hypothesis tests conducted, results showed that Experiential Marketing Research and Brand Trust positive and significant impact on customer satisfaction. Experiential Marketing and Brand Trust also positive and significant impact on the Customer Loyalty, Customer Satisfaction positive and significant impact on the Customer Loyalty. And there is a positive and significant effect of the variable Experiential Marketing Customer Loyalty through Customer Satisfaction. And positive and significant influence between the variables of the Brand Trust Customer Loyalty through Customer Satisfaction.Keywords: Experiential Marketing, Brand Trust, Customer Satisfaction, Customer Loyalty.

Analisis Efisiensi Sumber dan Penggunaan Modal Kerja pada PT Tri Anugrah Pratama Pekanbaru Karni, Trisna Lodya; Wijaya, Errin Yani; ', Jushermi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 2 (2014): wisuda oktober 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to determine the level of efficiency of PT Tri Anugrah Pratama Pekanbaru in managing the sources and uses of working capital to maintain the continuity of the company's operations and to analyze the contribution of the use of their own capital and bank capital to the development of corporate profits. This research was conducted in PT Tri Anugrah Pratama Pekanbaru is located at Jln Parit Indah Grand Sudirman Pekanbaru. In this study using secondary data in the form of: 1) The financial statements of the company for 5 years 2008-2013 and 2) Financial ratios. Analysis of the data used in this research is descriptive quantitative method. The study states that in order to measure the efficiency of the sources and uses of working capital, the working capital position of the company need to be analyzed by using the ratio of liquidity, solvency and profitability. Analysis of the reports and sources and uses, and analyzes the company's cash flow statement shows that the sources and uses of working capital has not been effective and efficient. PT Tri Anugrah Pratama are in a liquid state and insovable. More corporate capital derived from medium-term debt and long-term comparison of capital it self. This condition causes the contribution of working capital in the profit has decreased, it is because the company charges them interest on bank loans which is quite large.Keywords: Efficiency, Resource Management, Working Capital

Analisis Perbandingan Stimulus Pemasaran dalam Keputusan Pembelian Smartphone Blackberry dan Samsung di Pekanbaru Alfarisi, Salman; Sulistyowati, Lilis; ', Jushermi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 2 (2014): wisuda oktober 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to determine the differences in the stimulus marketingincludes product, price, promotion, distribution channels and service in the purchase decision smartphone Blackberry and Samsung in the city of Pekanbaru. This study was carried out in the city of Pekanbaru. Population in this study is the consumer smartphone in Pekanbaru.This research is use non-probability sampling method. The population is quite large and can not be known with certainty the actual amount, then to determination of the number of samples by using the method of Hair, wich is the number of samples is the number of indicator variables (questions). There were 15 questions, so the number of samples is 5 x 15 = 75 respondents. While the data analysis using the paired t-test (t-test). The results showed that there are differences in marketing stimulus of Samsung and Blackberry Smartphone. The differences between the two smartphone product are quality and price. It can be seen from the value of t-count > t-table and the Sig <0.05. Thus the hypothesis (Ha) research is acceptable. The results also showed that there are differences in consumer decision of Samsung and Blackberry smartphone. The difference lies in the quality of products which include, brand and model as well as the amount of the purchase. It can be seen from the value of t count> t-table and the Sig <0.05. Thus the research hypothesis can be accepted.Keywords: Stimulus Marketing, Purchasing Decisions, Smartphone

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