Article Per Year (5 Year)
p-Index From 2019 - 2024
0.408
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Bisnis dan Kewirausahaan Abdi Laksana
Angie, Angie
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Manajemen Bisnis dan Kewirausahaan

 1 
Analisis faktor-faktor yang memengaruhi loyalitas pelanggan terhadap coffee shop di Kota Batam Angie, Angie; Fahlevi, Renza; Sinambela, Fitriana Aidnilla
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 7 No 6 (2023): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v7i6.26284

Abstract

The purpose of this study is to analyze the factors that affect customer loyalty to coffee shops in Batam City. Data were collected by distributing Google Form questionnaires to customers who had bought and visited coffee shops in Batam City. Therefore, the sample size obtained in this study was 328 respondents using purposive sampling. Data were analyzed using Partial Least Square (PLS) with Structural Equation Modeling (SEM) techniques. The result of this study indicates that service quality has an insignificant impact on customer satisfaction. However, price, brand image, store atmosphere, and product quality have a significant positive impact towards customer satisfaction, customer satisfaction have a significant positive impact towards customer loyalty. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi loyalitas pelanggan terhadap coffee shop di Kota Batam. Data dikumpulkan melalui penyebaran kuesioner Google Form kepada pelanggan yang pernah membeli dan mengunjungi coffee shop di Kota Batam. Jumlah sampel yang diperoleh dalam penelitian ini adalah sebanyak 328 responden dengan menerapkan purposive sampling. Data dianalisis dengan menggunakan Partial Least Square (PLS) dengan teknik Structural Equation Modelling (SEM). Hasil pada penelitian ini membuktikan bahwa kualitas layanan tidak berpengaruh signifikan terhadap kepuasan konsumen. Namun harga, citra merek, suasana toko, dan kualitas produk berdampak signifikan positif terhadap kepuasan pelanggan, kepuasan pelanggan berdampak signifikan positif terhadap loyalitas pelanggan.
Co-Authors Fahlevi, Renza Febriani, Fatimah Fitri, Alissya Maidha Putra, Edy Yulianto Raisy, Raisy Sinambela, Fitriana Aidnilla