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All Journal Widya Cipta : Jurnal Sekretari dan Manajemen JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN)
Oktiani, Nurvi
Universitas Bina Sarana Informatika
Decision Sciences, Operations Research & Management Social Sciences

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Pendekatan Clustering Budaya Organisasi dalam Upaya Peningkatan Kinerja Karyawan Oktiani, Nurvi; Utami, Camelia Putri; Yuliantari, Kartika
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 6, No 1 (2019): JURNAL KONSEP BISNIS DAN MANAJEMEN NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (908.617 KB) | DOI: 10.31289/jkbm.v6i1.2662

Abstract

Organization culture is a concept with multidimensional characteristic which consists of belief, values, and behavior pattern an assumption, that can be spread to organization, in other hand organization culture is one of element with have specific characteristic that can be improved quality and change in process management of organization performance, the research uses qualitative and qualitative design, data have been collected by observation, interview, and questionnaire. Data Analytic Technique uses factor analytic with other calculation, for other calculation, this research uses some indicator in organization culture, and it has been classified for some cluster consist of Constructive Cluster, Passive or Defensive cluster, and Aggressive cluster. The Result of research can be described some indicator of organization culture are constructive cluster consist of innovation, Information, and technology benefits, new methods, loyalty and belief, transparent and openness, in other hands passive or defensive cluster, consists of evaluation and controlling, monitoring system, opportunities for increased performance, change, and service of organization and aggressive cluster consist of opportunities for  carrier development, self -  improvement, empathy
EFFECT OF PRODUCTS, PROMOTION, AND DISTRIBUTION OF PURCHASING DECISIONS ON FIGHTING BRAND Slamet Heri Winarno; Nurvi Oktiani
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 4, No 2 (2020): September 2020
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v4i2.8379

Abstract

The presence of the fighting brand is the company's strategy to capture market share. In addition to releasing superior products that already exist in the market, it is also important for companies to fill the niche of business that is still empty, one of which is by introducing the fighting brand. Soft drinking products are currently favored by various groups of old, young, and children. This research is intended to determine the significant influence of marketing factors consisting of products, promotions, and distribution on the purchasing decision of S-tee soft drink brand fighter products produced by PT. Sinar Sosro. The study used respondents who have a habit of consuming S-tee products as many as 320 people. The data analysis method uses path analysis statistical techniques, which analyze the effect of each of the variables studied. Partially, promotion and distribution variables have a significant influence on purchasing decisions. The results also showed that 41.7% of the purchasing decisions of S-tee fighter brand products were influenced by product, promotion, and distribution, while 58.3% were influenced by other factors.
Co-Authors Slamet Heri Winarno Utami, Camelia Putri Yuliantari, Kartika