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Ritonga, Roozana Maria
Universitas Bunda Mulia
Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Veterinary Other

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ANALISIS PENGEMBANGAN KONSERVASI BUDAYA MELALUI WISATA EVENT FESTIVAL CISADANE DI KOTA TANGERANG Roozana Maria Ritonga
MEDIA BINA ILMIAH Vol 16, No 2: September 2021
Publisher : BINA PATRIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33758/mbi.v16i2.1238

Abstract

Tourism is an industrial sector that is significant in Indonesia. In addition, the diversity of Indonesian culture, making Indonesian tourism has many attractions. This culture can be in the form of art to the customs of everyday life. One of the ways in which the world of tourism preserves culture is by conducting festivals. One of the festivals which is a cultural acculturation is the Cisadane Festival in Tangerang City. The Cisadane Festival was first held in 1993 and is still ongoing today. The Cisadane Festival can even bring in local and foreign tourists. Tangerang is one of the tourism destinations in Banten Province and is ranked as the third largest in the Jabodetabek area after Jakarta. Even Tangerang culture is varied, such as Sundanese, Javanese, Betawi, Arabic and Chinese cultures. The research method uses is descriptive qualitative. Sources of data obtained by observation, interviews, documentation study and triangulation. Data analysis used four stages, namely data collection with the stages of data reduction, data presentation, conclusion and verification and final conclusions. This research discusses ways to develop cultural conservation in the Tangerang area. Based on the results of research and discussion, it shows that the Cisadane Festival Event is able to bring in both foreign and domestic tourists. In addition, this event tourism activity has an impact on the economic value of the Tangerang community, both craftsmen, artists and other business actors. The success or driving factors of the Cisadane Festival include: many contestants, competition participants meet standards, there are no technical problems at the time of the event, participants win or lose can be satisfied, and the Cisadane Festival is included in the Calendar of Events Wonderful Indonesia. Meanwhile, the inhibiting factors are: preparation that is long enough for at least a month in such as preparation of dragon boats for rowing competitions, preparation for sports competitions, stages, music band equipment, sound systems, lighting, jet skis, hover boards, and UKM stands. From a non-technical perspective, it is more due to natural factors such as rain which may 
PENGEMBANGAN WISATA WARISAN BUDAYA SEBAGAI DAYA TARIK KOTA TANGERANG CULTURAL HERITAGE TOURISM DEVELOPMENT AS TOURIST ATTRACTION IN TANGERANG Roozana Maria Ritonga
MEDIA BINA ILMIAH Vol 14, No 3: Oktober 2019
Publisher : BINA PATRIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (263.29 KB) | DOI: 10.33758/mbi.v14i3.329

Abstract

Cultural heritage is what humans are living now and what is passed on to future generations and is usually valuable and worthy of being protected and preserved. The application of cultural heritage as a tourist attraction had developed into a tourism inndustry that is very extensive and much in demand today. Cultural heritage tourism is a journey related to the history of the trip is packed with the aim of visiting a place that is considered to have an important history for an area or city that can be a tourist attraction. Tangerang city has the potential to developed cultural heritage tourism because many places are considered as tourism potential that can be a major attraction for tourist visiting to tangerang city.The problem the authors take in this research is about development of cultural heritage tourism into a tourist attraction in the city of tangerang. Tourist attaraction should be able to contribute satisafction for tourists in aspects 4 a (attractions, accessibility, amenities and ancillary or institutional). This research was conducted to determine the potential of existing cultural heritage tourism attractions and make this potential as a tourist attarction in tangerang. The research method used is a qualitative research method. Researchers use exsisting data in the city of government in the development of cultural tourism as well as the results of interviews that have been conducted to the resource persons.The results were analysed using development theory such as attraction, accessibility, amenities and institutional. Aspects of attractions include something to see, learn, taste and experiences which has not been completed offered to tourists, but there are plans to add existing attractions. Aspects of accessibility is suffieciently because of many transportation and easy roads to reach the destination. Aspects of amenities is also adequately for the reason that restaurant and lodgings are not far from the heritage area.the institutional aspects of tangerang city government now has support and plan for heritage in tangerang city to be accomplished and can be enjoyed by society and tourists.Based on the research results concluded that tangerang city can be developed into a tourist attraction from the four aspects. Furthermore, tangerang city must pursue the concept of tourism development towards sustainability and environmentally so the potential heritage tourism is secured and conserved.
Analysis Of Event Quality Effect On Satisfaction And Behavioural Intentions Of The Ramayana Ballet Attendees (Case Study Of Puspo Budoyo Culture House) Roozana Maria Ritonga
Jurnal Hospitality dan Pariwisata Vol 5, No 1 (2019): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (317.397 KB) | DOI: 10.30813/jhp.v5i1.1521

Abstract

ABSTRACTEvent is becoming more increasingly important both socially and economically. Such growth has raised many questions concerning the quality of event and impact on satisfaction and behavioral intentions of attendees, however, few studies have examined the actual event quality of a cultural performance. With so many competitions in the event business, an event planner must increase the level of event quality. In additon to create satisfaction and revisit of attendees in the event, a highly quality of performance, employees and environment is recommended.This study examined the underlying structure of event quality and  impact between satisfaction and behavioural intentions. Three event quality dimensions (quality of event employees, quality of event environment, and event product quality) were analyzed with descriptive statistical method and regression analysis. This study is based on the cultural event of ‘Ramayana Ballet’ performance at Culture House of  Puspo Budoyo. The study therefore emphasizes event quality has a significant relationship between satisfaction and behavioural intentions, Furthermore, quality event employees, quality event environment and quality event product have significant impact on behavioral intentions. Keywords:  event quality, satisfaction, behavioral intentions
THE YOUNG GENERATION INTEREST IN STUDYING TRADITIONAL MUSICAL INSTRUMENTS AS A FORM OF CULTURAL LOVE AT BUNDA MULIA UNIVERSITY SERPONG Roozana Maria Ritonga BBA; Veronica Veronica
Jurnal Cakrawala Ilmiah Vol. 2 No. 4: Desember 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Traditional music is a hereditary heritage that we should support considering that Indonesia has a variety of cultures and arts that differ from region to another. One way to preserve the culture of the younger generation is to learn traditional musical instruments in general, such as gamelan, kolintang, angklung, sasando and others with the hope that these traditional musical instruments can still be used during cultural and artistic events or just for entertainment. But, with the development of technology today, many of these young generation do not even care and they do not even have a musical taste to learn this musical instrument, they even more interested in learning western music with its more interesting and modern presentation unlike traditional music which they think is outdated. This research was made with the aim first, what factors influence the interest of the younger generation or students in this era of globalization in studying traditional musical instruments at Bunda Mulia University Serpong, second, how much interest students have in learning traditional musical instruments, and three what obstacles faced by students in playing traditional musical instruments and finally to find out which traditional musical instruments are in great demand by students at the University of Bunda Mulia Serpong. The theory used in this study is the theory of interest and learning, while the research method used is a qualitative approach with data conducted through primary surveys, namely interviews and observations with Bunda Mulia University students from the hospitality and tourism study program by providing structured questions and interviews at students which were done online. As for secondary surveys such as library and journal studies to find supporting data related to the research theme. The results of the study provide an answer that the factors that underlie students' interest in learning traditional musical instruments is curiosity or eager to know of something, also student are interested in learning traditional musical instruments because they have studied these musical instruments before, as for the obstacles faced by students in learning traditional musical instruments were influenced among others, by not having the talents or interests of students as well as incomplete musical instruments and lack of qualified teachers, however the traditional musical instruments that interest to students is the traditional instrument of Angklung because they are familiar to its strains and melodies as well as unique musical instruments because they are played by swinging them. Thus, it can be concluded that the younger generation of Bunda Mulia University Serpong is interested in learning traditional musical instruments.
Analysis Of Event Quality Effect On Satisfaction And Behavioural Intentions Of The Ramayana Ballet Attendees (Case Study Of Puspo Budoyo Culture House) Roozana Maria Ritonga
Jurnal Sains Terapan Pariwisata Vol. 4 No. 1 (2019): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Event is becoming more increasingly important both socially and economically. Such growth has raised many questions concerning the quality of event and impact on satisfaction and behavioural intentions of attendees. With so many competitions in the event business, an event planner must increase the level of event quality. In order to create satisfaction and produce revisit of attendees in the event, a high quality of performance, employees and environment is highly recommended. This study examines the underlying structure of event quality and impact between satisfaction and behavioural intentions. Three event quality dimensions (quality of event employees, quality of event environment, and event product quality) are examined with descriptive statistical method and regression analysis. This study is based on the cultural event of ‘Ramayana Ballet’ performance at Culture House of Puspo Budoyo. The results of this research shows that event quality has a significant relationship between satisfaction and behavioural intentions. On the other hand, quality event employees, quality event environment and quality event product have significant impact on behavioural intentions.
Analysis Of Event Quality Effect On Satisfaction And Behavioural Intentions Of The Ramayana Ballet Attendees (Case Study Of Puspo Budoyo Culture House) Roozana Maria Ritonga
Jurnal Sains Terapan Pariwisata Vol. 4 No. 1 (2019): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Event is becoming more increasingly important both socially and economically. Such growth has raised many questions concerning the quality of event and impact on satisfaction and behavioural intentions of attendees. With so many competitions in the event business, an event planner must increase the level of event quality. In order to create satisfaction and produce revisit of attendees in the event, a high quality of performance, employees and environment is highly recommended. This study examines the underlying structure of event quality and impact between satisfaction and behavioural intentions. Three event quality dimensions (quality of event employees, quality of event environment, and event product quality) are examined with descriptive statistical method and regression analysis. This study is based on the cultural event of ‘Ramayana Ballet’ performance at Culture House of Puspo Budoyo. The results of this research shows that event quality has a significant relationship between satisfaction and behavioural intentions. On the other hand, quality event employees, quality event environment and quality event product have significant impact on behavioural intentions.
PERAN EVENT DALAM MENINGKATKAN CITRA DESTINASI PARIWISATA KOTA JAKARTA (STUDI KASUS PADA FESTIVAL #INIJAKARTA 2022 DI KOTA TUA JAKARTA) Kallista Kallista; Roozana Maria Ritonga
JURNAL ILMIAH GLOBAL EDUCATION Vol. 4 No. 3 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 3, September 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i3.1248

Abstract

Jakarta Old Town as one of the icons of Jakarta's tourism destinations which has just been revitalized in August 2022 is starting to be enlivened with various activities to increase the number of tourists and the destination image. One of them is the #IniJakarta 2022 Festival event which is being held by Plus Jakarta and The Ministry of Tourism and Creative Economy. This study aims to analyze the role of the #IniJakarta 2022 Festival event in enhancing the image of Jakarta Old Town tourism destination. This research method uses descriptive qualitative research. The research was conducted by interview, observation, and documentation. Data analysis includes four stages, namely data collection, data reduction, data display, and conclusion drawing. The results of the study found that the #IniJakarta 2022 Festival event increased the public awareness of Jakarta Old Town’s event and entertainment destination image. There are three supporting and inhibiting factors of the event. The role of the #IniJakarta 2022 Festival event in improving the image of Jakarta Old Town tourism destination is considered to have contributed enough in promoting and providing an overview of Jakarta Old Town which has been revitalized as a third space, but its role has not been maximized in terms of the social environment.
ANALISIS PENGARUH STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN DI KOPI JAGA CIREBON Ivan Agus; Roozana Maria Ritonga
JURNAL ILMIAH GLOBAL EDUCATION Vol. 4 No. 4 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 4, Desember 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i4.1383

Abstract

In 2019 Kopi Jaga Cirebon joined the cafe industry in Indonesia and succeeded in surviving until now for a period of 4 years. Kopi Jaga Cirebon always maintains its existence in the sector of coffee drinks and non-coffee. In preserving its existence, Kopi Jaga Cirebon also creates a comfortable cafe atmosphere equipped with public facilities so that Kopi Jaga Cirebon customers can enjoy drinks while relaxing at Kopi Jaga Cirebon. This research was conducted to find out how influential the store atmosphere towards the customers' purchasing decisions at Kopi Jaga Cirebon. To find out this, the researcher conducted the study using a quantitative method using multiple linear regression analysis along with the result of the Hypothesis Test. The researcher used ways by spreading questionnaires and observation for collecting data. The result of the T-test is T count > T table. Then, the significance value is 0.00 < 0.05. Therefore, the store atmosphere gives some positive effects on the purchasing decisions at Kopi Jaga Cirebon. The formulation of the multiple linear regression test equation is Y = 11.401+0.240X1+0.167X2+0.640X3+0.145X4 wherein every time there is a store atmosphere there will be an increase of 34.6% to the purchasing decision obtained from the test results of the coefficient of determination. The conclusion is that store atmosphere influences purchasing decisions at Kopi Jaga Cirebon so that managers can maintain and improve each indicator of the store atmosphere (X) to improve each indicator on purchasing decisions (Y).
Co-Authors Ivan Agus Kallista Kallista Veronica Veronica