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All Journal Majalah Ekonomi
Shinta, Rahayu
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Economics, Econometrics & Finance

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COMPOSING MARKETING MIX FOR BETTER DESTINATION BRAND IN JAWA TIMUR, INDONESIA Santoso, Rudi; Shinta, Rahayu; Fianto, Achmad Yanu Alif
Majalah Ekonomi Vol 24 No 2 (2019): Desember
Publisher : Fakultas Ekonomi Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/majeko.vol24.no2.a2062

Abstract

Destination brand value is an ongoing line of enquiry inside the scholarly network. The point is as yet not surely known from a hypothetical outlook. This article endeavors to outline the reasonable inquiry of how to create brand value by giving some hypothetical builds to the idea of destination. Brand attributes as for unmistakable and experiential items are analyzed, trailed by the identification of its measurements. Mindfulness, image, dedication, quality, and esteem are identified as various measurements existing inside destination brands. Research that has managed these measurements is examined, with proposals on the best way to manufacture brand value utilizing market attributes and their relationship to the various measurements. Contextual investigations are utilized to show a portion of the central matters from the hypothetical talk, including the issue of who controls brand personality under various advancement situations
Co-Authors Achmad Yanu Aliffianto Rudi Santoso, Rudi