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SOCIAL MEDIA ON CAMPUS: STUDI PERAN MEDIA SOSIAL SEBAGAI MEDIA PENYEBARAN INFORMASI AKADEMIK PADA MAHASISWA DI PROGRAM STUDI ILMU KOMUNIKASI FISIP UNSRI Meilinda, Nurly
The Journal of Society and Media Vol 2, No 1 (2018): Fenomenologis of Social Media in Society & Media
Publisher : Department of Social Science, Faculty of Social Science &Law, Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jsm.v2n1.p53-64

The development of communication technology is a necessity and inevitable. This fenomena have changed the way people interact. One of the groups that affected by the development of communication technology is the college students. This study aims to determine the role of social media as a medium of dissemination about academic information among students in the Communication Program in Sriwijaya University. This study uses qualitative methods, and data collection methods through in-depth interviews with 8 students. The study found that informants spend 5-10 hours a day accessing the internet, and most of the time it is used to access social media. The application used in this case is Line, and Whatsapp. Social media is currently the main media used by students to seek academical information, rather than seeking information directly to the dean office, rectorate, or campus official website

The Role of Advertising Exposure to Consumer Purchase Interest: Study of Gain Mass Milk Ads in Fitness Center Septian, Muhammd Rio; Alfatih, Andy; Meilinda, Nurly
Open Access Indonesia Journal of Social Sciences Vol. 1 No. 1 (2018): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Today, every day the community is always crammed with so many advertisements that offer various conveniences. For some advertisers, advertising through electronic media (television) becomes an attractive alternative choice, in addition to its wide reach, ad serving through television media can reach a broad target. This study has two problem formulations namely whether there was an influence of exposure milk advertising on consumer buying interest. Meanwhile, the data analysis techniques in this study were quantitative descriptive techniques and explanative techniques. This research was conducted with a sample of 60 respondents, namely members of AA 'Gym Fitness Club Indralaya in 2017 and conducted between March and June 2018. The data were collected via distributing questionnaires, observations, and documentation. Based on data analysis, the results show that gain mass milk advertisement had a significant influence on consumers' buying interest because in this study based on t value it is known that the t-count value is 3.081> ttable 2.002 so it can be concluded that the ad exposure variable influences the consumer purchase interest variable. Thus H1 is accepted and H0 is rejected. In this study, it also obtained an R Square value of 0.141. So it can be interpreted that the independent variable X (exposure to advertising) has a contribution of 14.1% to the variable Y (consumer buying interest).

The Effect of YouTube Effectiveness on Community Population Popularity (Video Study of Da'wah Ustadz Abdul Somad, Lc., MA on the Tafaqquh Channel Videos among the Teenagers in the Mosque Teenager Association Agung (IRMA) Palembang) Vito, Adli Danu; Meilinda, Nurly
Open Access Indonesia Journal of Social Sciences Vol. 2 No. 1 (2019): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Youtube is one of the mass media types of online media that provides information, knowledge, education and entertainment to a wide audience that has considerable appeal compared to other online media. Therefore, some people can gain popularity through YouTube, in this case Ustadz Abdul Somad, Lc., MA, one of the public figures who gained popularity through YouTube with the publication of his lecture videos. In this study the authors used the theory of effectiveness of mass media by Muhammad Nur Jaya and theory by Rahmat as a benchmark. In the theory of mass media effectiveness there are three dimensions, namely 1) Displaying audio and visuals, 2) Easily accessible, 3) Low cost and popularity theory has three dimensions, including 1) Credibility, 2) Attraction, 3) Power. The results showed that there was a significant influence between the effectiveness of YouTube on the tafaqquh video channel on the popularity of the community leader Ustadz Abdul Somad, Lc., MA among adolescents who were members of the Palembang Grand Mosque Youth Association (IRMA) with a fairly high level of popularity.

The Effect of Endorser Credibility on Purchasing Decisions of NEO Coffee Products (Study of the 2019 Palembang NCTzen Community Members Who Consumed NEO Coffee Products) Andina, R.A.; Meilinda, Nurly
Open Access Indonesia Journal of Social Sciences Vol. 2 No. 2 (2019): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

The purpose of this study is to determine whether there is an influence of endorser credibility on purchasing decisions of NEO Coffee products and how much influence is given. The theory used to measure the effect of endorser credibility (independent variable) is the TEARS Model Theory proposed by Shimp (2014) and for purchasing decisions of NEO Coffee products (dependent variable) using Kotler and Keller's (2009) theory. The method applied is a quantitative method with descriptive analysis techniques and explanatory techniques that use simple linear regression parametric statistical analysis tools. Data collection was carried out through the distribution of questionnaires to 70 respondents of the 2019 Palembang NCTzen Community Consumers who consumed NEO Coffee Products with a purposive sampling technique. The findings from the analysis of the data in this study were obtained through hypothesis testing using the ???? test that itungcount greater than abeltable where itungcount 8.404> abeltable 1.994, which means that there is an influence of endorser credibility on purchasing decisions of NEO Coffee products, and the effect exerted at 50.9 % and the rest are influenced by other factors. The linear regression equation obtained is ????̂ = 8.269 + 0.879 ???? which means that each addition of one endorser credibility value will give an increase of 0.879 to the decision of purchasing NEO Coffee products among 2019 NCTzen Palembang community members who consume NEO Coffee products.

SOCIAL MEDIA ON CAMPUS: Studi Peran Media Sosial sebagai Media Penyebaran Informasi Akademik pada Mahasiswa di Program Studi Ilmu Komunikasi FISIP UNSRI Meilinda, Nurly
The Journal of Society and Media Vol 2, No 1 (2018): Fenomenologis of Social Media in Society & Media
Publisher : Department of Social Science, Faculty of Social Science &Law, Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jsm.v2n1.p53-64

The development of communication technology is a necessity and inevitable. This fenomena have changed the way people interact. One of the groups that affected by the development of communication technology is the college students. This study aims to determine the role of social media as a medium of dissemination about academic information among students in the Communication Program in Sriwijaya University. This study uses qualitative methods, and data collection methods through in-depth interviews with 8 students. The study found that informants spend 5-10 hours a day accessing the internet, and most of the time it is used to access social media. The application used in this case is Line, and Whatsapp. Social media is currently the main media used by students to seek academical information, rather than seeking information directly to the dean office, rectorate, or campus official website

The Role of Advertising Exposure to Consumer Purchase Interest: Study of Gain Mass Milk Ads in Fitness Center Septian, Muhammd Rio; Alfatih, Andy; Meilinda, Nurly
Open Access Indonesia Journal of Social Sciences Vol. 1 No. 1 (2018): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Today, every day the community is always crammed with so many advertisements that offer various conveniences. For some advertisers, advertising through electronic media (television) becomes an attractive alternative choice, in addition to its wide reach, ad serving through television media can reach a broad target. This study has two problem formulations namely whether there was an influence of exposure milk advertising on consumer buying interest. Meanwhile, the data analysis techniques in this study were quantitative descriptive techniques and explanative techniques. This research was conducted with a sample of 60 respondents, namely members of AA 'Gym Fitness Club Indralaya in 2017 and conducted between March and June 2018. The data were collected via distributing questionnaires, observations, and documentation. Based on data analysis, the results show that gain mass milk advertisement had a significant influence on consumers' buying interest because in this study based on t value it is known that the t-count value is 3.081> ttable 2.002 so it can be concluded that the ad exposure variable influences the consumer purchase interest variable. Thus H1 is accepted and H0 is rejected. In this study, it also obtained an R Square value of 0.141. So it can be interpreted that the independent variable X (exposure to advertising) has a contribution of 14.1% to the variable Y (consumer buying interest).

The Effect of YouTube Effectiveness on Community Population Popularity (Video Study of Da'wah Ustadz Abdul Somad, Lc., MA on the Tafaqquh Channel Videos among the Teenagers in the Mosque Teenager Association Agung (IRMA) Palembang) Vito, Adli Danu; Meilinda, Nurly
Open Access Indonesia Journal of Social Sciences Vol. 2 No. 1 (2019): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Youtube is one of the mass media types of online media that provides information, knowledge, education and entertainment to a wide audience that has considerable appeal compared to other online media. Therefore, some people can gain popularity through YouTube, in this case Ustadz Abdul Somad, Lc., MA, one of the public figures who gained popularity through YouTube with the publication of his lecture videos. In this study the authors used the theory of effectiveness of mass media by Muhammad Nur Jaya and theory by Rahmat as a benchmark. In the theory of mass media effectiveness there are three dimensions, namely 1) Displaying audio and visuals, 2) Easily accessible, 3) Low cost and popularity theory has three dimensions, including 1) Credibility, 2) Attraction, 3) Power. The results showed that there was a significant influence between the effectiveness of YouTube on the tafaqquh video channel on the popularity of the community leader Ustadz Abdul Somad, Lc., MA among adolescents who were members of the Palembang Grand Mosque Youth Association (IRMA) with a fairly high level of popularity.

The Effect of Endorser Credibility on Purchasing Decisions of NEO Coffee Products (Study of the 2019 Palembang NCTzen Community Members Who Consumed NEO Coffee Products) Andina, R.A.; Meilinda, Nurly
Open Access Indonesia Journal of Social Sciences Vol. 2 No. 2 (2019): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

The purpose of this study is to determine whether there is an influence of endorser credibility on purchasing decisions of NEO Coffee products and how much influence is given. The theory used to measure the effect of endorser credibility (independent variable) is the TEARS Model Theory proposed by Shimp (2014) and for purchasing decisions of NEO Coffee products (dependent variable) using Kotler and Keller's (2009) theory. The method applied is a quantitative method with descriptive analysis techniques and explanatory techniques that use simple linear regression parametric statistical analysis tools. Data collection was carried out through the distribution of questionnaires to 70 respondents of the 2019 Palembang NCTzen Community Consumers who consumed NEO Coffee Products with a purposive sampling technique. The findings from the analysis of the data in this study were obtained through hypothesis testing using the ???? test that itungcount greater than abeltable where itungcount 8.404> abeltable 1.994, which means that there is an influence of endorser credibility on purchasing decisions of NEO Coffee products, and the effect exerted at 50.9 % and the rest are influenced by other factors. The linear regression equation obtained is ????̂ = 8.269 + 0.879 ???? which means that each addition of one endorser credibility value will give an increase of 0.879 to the decision of purchasing NEO Coffee products among 2019 NCTzen Palembang community members who consume NEO Coffee products.

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