Claim Missing Document
Check
Articles

Found 6 Documents
Search

Pelatihan Pemasaran UMKM Berbasis Digital Marketing Di Desa Pancur Jaya Kabupaten Bengkalis Manaf, Muzaky Fadhlan; Siahaan, Titti Sulastri; Kholiza, Siti; Humairoh, Fitri; Sihombing, Mula Raja; Tanjung, Muhammad Reyhan; Permatasari, Nadia Indah; Sijabat, Bella Regita; Aurora, Shasi Kirani; Widiyanti, Heli
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 7 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11097085

Abstract

MSME actors on average think that the marketing system for products or services through digital is difficult, complicated and they cannot do it. Whereas on the contrary, Digital Marketing actually has many sides that make it easy for everyone to do it. This Digital Marketing Training targets MSME actors so they are able to take advantage of digital devices in doing marketing. This fact is evident from the rise of online transactions through Marketplaces, online shops and even buying through Social Media. MSMEs Digital Marketing Training is a way that will accelerate the increase in the number of MSMEs to be able to take advantage of digital channels in marketing their products and increase MSME productivity and increase sales of local Indonesian products on the global market. The method used in community service activities is to use the marketing training method. Digital-based MSMEs in Pancur Jaya Village - Bengkalis Regency - Riau, which are easily mastered by MSME actors and can be operated by limited human resources. The training activity began with an opening by the Village Secretary, Pancur Jaya Village, then presentation of material by resource persons, then case discussions and discussions with participants regarding digital marketing-based MSMEs marketing training. The indicator of achievement can be seen how the participants understand the material presented and applied to their respective MSMEs.
PELATIHAN PENYUSUNAN LAPORAN KEUANGAN UMKM DENGAN MENGGUNAKAN APLIKASI BERBASIS ANDROID DI PANCUR JAYA KABUPATEN BENGKALIS Humairoh, Fitri; Yusralaini, Yusralaini; Nurulita, Suci; Aprina, Diana; Gustiani, Natasya Fahira
Diklat Review : Jurnal manajemen pendidikan dan pelatihan Vol. 8 No. 1 (2024)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/diklatreview.v8i1.1663

Abstract

Abstract: Many Micro, Small and Medium Enterprises (MSMEs) actors still do not know or understand financial reporting. This service activity aims to improve the ability of MSME actors in preparing financial reports by providing training to MSME actors in Pancur Jaya Village, Bengkalis Regency, Rupat District. The method used is to use a training method for several MSMEs in Pancur Jaya Village on the preparation of android-based financial reports in accordance with the Financial Accounting Standards for Micro, Small and Medium Entities (SAK EMKM). The result of this activity is that MSME players have an increased understanding in preparing financial reports using the android application.
Pengaruh Keberlanjutan dan Tata Kelola Perusahaan terhadap Kinerja Perusahaan dengan Reputasi Perusahaan sebagai Pemoderasi Mayla Khoiriyah; Ramaiyanti, Sinta; Humairoh, Fitri; Afifah, Ulfa
Akuntansi & Ekonomika Vol 14 No 1 (2024): Jurnal Akuntansi dan Ekonomika
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Universitas Muhammadiyah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/jae.v14i1.7500

Abstract

This study aims to analyze the influence of sustainability disclosure and corporate governance on company performance by using thecompany's reputation as a moderator. The sample of this study consisted of primary and secondary sector companies listed on the Indonesia Stock Exchange, from 2014 to 2020. This study analyzes the correlation between sustainability and corporate governanceon corporate performance comprehensively through the development of corporate governance measurement instruments and uses amulti-tiered system of measurement in the disclosure of corporate sustainability This study uses Ordinary Least Square (2SLS) toanalyze data using STATA 16. The results of the study show that sustainability disclosure has a significant negative effect on the Company's performance, governance has a significant positive effect on sustainability disclosure and the Company's reputationmoderates the disclosure of sustainability and the Company's performance.
Pengaruh Ukuran Perusahaan, Leverage, Pertumbuhan Penjualan,Profitabilitas dan Kebijakan Dividen terhadap Harga Saham Apri, Syahli; Anugerah, Rita; Humairoh, Fitri
Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Vol 4 No 2 (2024): Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi - Edisi Agustus 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Mahaputra Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56870/9wehxw20

Abstract

This research aims to test and prove empirically the influence of company size, leverage, sales growth, profitability and dividend yield on stock prices. The population of this research is LQ45 index companies registered at BEI for the period 2018-2022 with a total sample of 100. The sampling technique uses purposive sampling. The data analysis method used in this research is a quantitative analysis technique with a multiple regression hypothesis testing formula processed with the help of the Statistical Product and Service Solution (SPSS) data processing software program version 25.0 for windows. The results of hypothesis testing show that the variables of company size, leverage, and profitability have a significant effect on stock prices, while sales growth and dividend yield are not proven to be influential.
Implementasi Strategi Branding dan Marketing pada UMKM Manisan di Desa Bagan Jawa Humairoh, Fitri; Hardiansyah, Baso' M. Sandra; Saragih, Draivo Prasetya; Simanungkalit, Vitra Stephani; Sari, Atika; Nur, Fihal; Manurung, Winny Meistyati; Ramadhani, Rani; Nabila, Intan; Mudari, Tasya Putri
Jurnal Pengabdian Sosial Vol. 1 No. 11 (2024): September
Publisher : PT. Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/7v40q766

Abstract

Perkembangan UMKM dapat dimulai dari bagaimana UMKM melakukan branding untuk produk ataupun usahanya. Tujuan dilakukan branding sebagai strategi  pembentuk persepsi yang positif dalam benak konsumen, baik dari segi merek, produk, hingga perusahaan yang mengelola. “Manisan Buk Imah” merupakan salah UMKM yang berada di desa Bagan Jawa, UMKM ini memproduksi manisan menggunakan beberapa jenis buah. Permasalahan yang dihadapi UMKM ini yaitu kemasan yang digunakan kurang menarik dan strategi pemasarannya hanya melalui mulut ke mulut. Berdasarkan permasalahan yang dihadapi, Tim KUKERTA UNRI desa Bagan Jawa Tahun 2024 melakukan pengabdian berupa implementasi strategi branding dan marketing untuk meningkatkan daya saing serta mengembangkan kualitas usaha "Manisan Buk Imah". Tujuan dari pengimplementasian strategi branding dan marketing ini untuk memperbaiki manajemen usaha melalui peningkatan strategi pemasaran  serta memperluas pemasaran dengan memasukkan manisan buk Imah ke toko oleh-oleh. Metode yang kami gunakan dalam pengabdian ini adalah metode kualitatif deskriptif. Kami melakukan wawancara dengan owner manisan buk Imah. Sehingga hasil yang kami dapatkan ketika melakukan pengabdiian ini adalah terciptanya label produk, kemasan yang lebih menarik, adanya spanduk usaha, dan terbentuknya titik koordinat pada google maps.
PEMANFAATAN LIMBAH CUCIAN IKAN DAN AIR CUCIAN BERAS DALAM PEMBUATAN PUPUK ORGANIK CAIR (POC) DI DESA LABUHAN TANGGA BARU KABUPATEN ROKAN HILIR Humairoh, Fitri; Sihaloho, Prawira Benaya Setia; Muttakin, Muhammad; Vebryanti, Vebryanti; Mardhiyah, Izzathul; Veronica, Shintya; Sari, Aulia Permata; Karina, Salwa Destrin; Susilo, Heri; Resmawati, Dhea Pina; Sianturi, Joe Vhilano
EJOIN : Jurnal Pengabdian Masyarakat Vol. 2 No. 9 (2024): EJOIN : Jurnal Pengabdian Masyarakat, September 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/ejoin.v2i9.3380

Abstract

The large amount of fish waste in the form of fish washing water used by the community has resulted in the disposal of fish waste increasing day by day. Disposing of fish waste directly into the environment without processing will not only cause a very strong stench but can also disturb the environment. With KKN, students are expected to be able to become an active, creative and innovative part of society, involved in the dynamics that occur in society. This activity aims to provide a solution to reduce household waste by making effective liquid organic fertilizer using rice washing water and fish washing water as basic ingredients. Rice washing water is rich in carbohydrates and B vitamins, while fish washing water is high in protein and minerals, both of which have the potential to be a source of plant nutrition. The process for making liquid organic fertilizer requires MOL of rice water and fish washing water and involves fermentation for 20 days. The fermentation results showed a significant increase in the content of nitrogen, phosphorus and potassium, which are essential nutrients for plant growth. This fertilizer is environmentally friendly and makes use of household waste which is often wasted. Thus, liquid organic fertilizer from rice washing water and fish washing water can be an effective and sustainable alternative for organic farming.