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All Journal Journal of Language and Literature Apollo Project: Jurnal Ilmiah Program Studi Sastra Inggris
Sakinah, R. Myrna Nur
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Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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ANALYSIS OF ICONS, INDEXES, AND SYMBOLS IN YOUTUBE ADVERTISEMENT OF WARDAH PERFECT BRIGHT CREAMY FOAM FACIAL WASH Sakinah, R. Myrna Nur; Alfiqri, Jimy; Hanifah, Lala Nur
Apollo Project: Jurnal Ilmiah Program Studi Sastra Inggris Vol 9 No 1 (2020): Februari 2020
Publisher : Program Studi Sastra Inggris, Fakultas Sastra, Universitas Komputer Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/apollo.v9i1.5332

Abstract

This study aims to determine the types of icons, indexes, and symbols contained in advertisements on YouTube about one beauty product named Wardah Perfect Bright Creamy Foam Face Wash. This ad aims to explain to the Indonesian people especially teenagers that to be beautiful it must look clean, healthy and shining. By caring for themselves and using certain products in order to highlight the characteristics of each without having to be someone else. The theory used in this research is the sign system theory with the Semiotics approach proposed by Charles Sanders Pierce. Where this theory can divide the sign system into three part namely icons, indexes, and symbols. The method used is a qualitative descriptive method that is applied to determine the contents of the overall meaning of Wardah Perfect Bright Creamy Foam Face Wash beauty products. As a research using descriptive research, this study only describes the writer's purpose in analyzing this advertisement, not looking for relationships, not testing hypotheses or making predictions. The data in this study are using qualitative data. In conducting this research, the writer collects, sorts, and groups the available data. Then the data are analyzed using the theory of semiotics, and finally the writer presents the results. Meanwhile, the writer found 3 data of the icon sign system, 3 data of the index sign system and 2 data of the symbol sign system. The overall data contained in Wardah Advertisement YouTube of Perfect Bright Creamy Foam Facial Wash is 8 data. Thus, it could be concluded that each advertisement had different sign and also different meaning. These differences had given different interpretations.
SIMBOL DALAM PUISI KETIKA MAUT MENJEMPUT KARYA JALALUDDIN RUMI Sarah, Rima; Sakinah, R. Myrna Nur
Journal of Language and Literature Vol 9, No 2 (2021)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/jll.2021.v9i2.4140

Abstract

The poem "When I Died" is one of Jalaluddin Rumi's literary masterpieces. He is known as a famous Islamic mystical Sufi until this time. Jalaludin Rumi's poem "When I Died" provides clues to humans about real death. Death here is not something scary, but a way to eternal love. This depiction of death, resurrection and immortality is a symbol found in the poem "When I Died" by Jalaluddin Rumi. Various literary works about death are often associated with sadness, grief, loss and unstoppable tears. This makes death a frightening and sad event. However, Rumi actually describes death as a step towards eternal love. This writing will show the symbolic meaning of the poem "When I Died" by using the hermeneutical analysis method from Paul Ricoeur. This method will explain the symbolic meaning of this poem and put an explanation of the symbol's meaning in real life. The result of this analysis is the discovery of various symbols contained in the poem "When I Died", including symbols of death, resurrection, and immortality.
Co-Authors Alfiqri, Jimy Hanifah, Lala Nur Sarah, Rima