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All Journal IKRA-ITH EKONOMIKA JIFA (Journal of Islamic Finance and Accounting)
Sari, Bida
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Religion Economics, Econometrics & Finance

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PENGARUH BAURAN PROMOSI, HARGA, DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN INDIHOME PT. TELKOM INDONESIA, JAKARTA TIMUR FR, Aliya Aulijaa; Sasmita, Endang M.; Sari, Bida
IKRA-ITH EKONOMIKA Vol 3 No 1 (2020): IKRAITH-EKONOMIKA Vol 3 No 1 Bulan Maret 2020
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1065.121 KB)

Abstract

Penelitian ini bertujuan untuk mengetahui bauran promosi, harga dan kualitaslayanan terhadap kepuasan pelanggan Indihome pada PT. Telkom Indonesia, JakartaTimur. Metode penelitian yang digunakan adalah metode asosiatif kausal denganpendekatan kuantitatif. Teknik pengambilan sampel secara purposive sampling sebanyak55 responden dari pelanggan Indihome. Pengolahan data dilakukan dengan programSPSS (Statistical Package for The Social Science) versi 20.0. Koefisien determinasi(adjusted R square) diperoleh sebesar 0,536 artinya kontribusi variabel bauran promosi,harga dan kualitas layanan terhadap kepuasan pelanggan sebesar 53,6% dan sisanyasebesar 46,4% dipengaruhi oleh faktor lain yang tidak dimasukan dalam penelitian.Persamaan regresi berganda diperoleh ? = 9.548+0,380 X1+0,216 X2+0,206 X3.Berdasarkan uji t , semua variabel memiliki nilai signifikansi kurang dari 0,05, sehinggasemua variaabel secara parsial berpengaruh terhadap kepuasan pelanggan Indihome.Nilai F-hitung dari uji ANOVA diperoleh sebesar 21.809 lebih besar dari F?tabel(2,786)dengan nilai signifikasi 0,000. Hal ini menunjukan bahwa bauran promosi, harga, dankualitas layanan secara bersama-sama berpengaruh signifikan terhadap kepuasanpelanggan Indihome PT. Telkom Indonesia, Jakarta Timur.
PENGARUH FAKTOR FUNDAMENTAL PERUSAHAAN TERHADAP PRICE TO BOOK VALUE Rahayu, Maryati; Sari, Bida
JIFA (Journal of Islamic Finance and Accounting) Vol 3, No 1 (2020)
Publisher : IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (415.238 KB) | DOI: 10.22515/jifa.v3i1.2347

Abstract

The purpose of this study was to analyze the influence of company fundamental factor on Price to Book Value, by taking samples to manufacture companies the industrial sector consumer goods who registered at the Indonesian stock exchange the period 2015 ? 2018 as many as 15 companies. Based on t-test known investment decision, which is proxied by price earning ratio, capital structure which are proxied by debt to equity ratio, profitability which are proxied by return on asset ratio and size that influence the price to book value significantly. While institutional ownership has no effect on price to book value. Based on the ANOVA test (F-test)) there are significant influences of investment decision, capital structure (DER), profitability (ROA), institutional ownership, and size on the price to book value. The results of the coefficient of determination it can be concluded that the fifth of the independent variable affecting price to book value of 59,5%, while the rest 40,5% can be explained by other factors that is not incorporated into research.Key words : PER, DER, ROA, Institutional Ownership,Size, Price to Book ValueJEL Classification Codes: G23, L25, L60, M41, O16, L69
Co-Authors FR, Aliya Aulijaa Rahayu, Maryati Sasmita, Endang M.