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All Journal Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) JIKA: Jurnal Ilmu Keuangan dan Perbankan Jurnal Disrupsi Bisnis Transekonomika : Akuntansi, Bisnis dan Keuangan JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Jurnal Kajian Agraria dan Kedaulatan Pangan Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Research Horizon Journal Business Administration (JBA): Entrepreneurship and Creative Indutry
Marpaung, Nicholas
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB)

 1 
EFFECT OF BRAND TRUST AND FOOD SAFETY ON PURCHASING DECISION OF PACKAGING PRODUCTS: (Studies on Supermarket in the City of Medan) Safitri, Gadis Ayu; Lumbanraja, Posma; Marpaung, Nicholas
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 2 No. 2 (2023): FEBRUARY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v2i2.574

Abstract

well as the effect of product safety on purchasing decisions, and the effect of brand trust and product safety together on purchasing decision of Le Minerale bottle product in Supermarket in the City of Medan. This research employed a quantitative technique with an associative approach. The population involved was Le Minerale consumers, namely people who had consumed Le Minerale products, both men and women. The sampling method was done by purposive sampling. The results showed that the brand trust variable partially showed F-statistic> F-table (7,789> 1,996) with sig. as big as (0,000), which means that the brand trust variable has a positive and significant effect on purchasing decisions. The product safety variable partially shows the F-statistic (4.571)> t-table (1.996) with sig. as big as (0,000), which means that the product safety variable has a positive and significant effect. Against purchasing decisions. Based on the simultaneous test (F-Test), it can be seen that the F-statistic (258,254) and F-table (3,09) with sig. (0,000), which means that the variables of brand trust and product safety together have a positive and significant effect on purchasing decisions. The analysis of determination is seen from the R Square value of 0.842, which means that the decision to purchase Le Minerale packaged products at supermarkets in Medan City can be fulfilled by brand trust and product safety by 84.2%. While the remaining 15.8% can be explained by other factors which were not examined in this study.
THE INFLUENCE OF CONFORMITY CONSUMPTION BEHAVIOR AND PRODUCT ATTRIBUTES ON THE DECISION TO PURCHASE SKINCARE PRODUCTS : (Study in State University Students in the City of Medan) Simanjuntak, Eva Yohana; Marpaung, Nicholas
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 2 (2024): FEBRUARY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v3i2.892

Abstract

This study aims (1) to determine the effect of Conformity Consumption Behavior on purchasing decisions for skin care products, (2) to ascertain the impact of Product Attributes on the purchasing decisions of skin care products, and (3) to examine the combined influence of Conformity Consumption Behavior and Product Attributes on purchasing decisions for skin care products. The research employs a quantitative method. The results of this study yield a multiple linear regression equation: Y = 6.453 + 0.172 X1 + 0.647 X2. Partially, Conformity Consumption Behavior demonstrates a positive and significant effect, as evidenced by a t-value value of 2.571, exceeding the t-table value of 1.1985. Similarly, Product Attributes exhibit a positive and significant effect, with a t-value of 8.830 surpassing the t-table value of 1.985. Simultaneously, the combined impact of Conformity Consumption Behavior and Product Attributes on the decision to purchase skin care products is demonstrated by an F-value of 77.803, surpassing the F-table value of 3.09. Notably, the variable with the most dominant influence in this study is Product Attributes, with a value of 8.830.
THE INFLUENCE OF COMPETENCE AND REWARD PROVISION ON EMPLOYEE PERFORMANCE EFFECTIVENESS: (A Study on PTPN III Medan, HR Department) Sihite, Fernando; Marpaung, Nicholas
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 2 (2024): FEBRUARY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v3i2.905

Abstract

Employee performance is very necessary in working within the company, the importance of an employee's performance can affect the results of the work he does and also affect the goals of the company to be achieved. This study aims to analyze the effect of competence and rewards on the effectiveness of employee performance. The form of research used in this research is quantitative research with an approach. The research method used in this research is a quantitative research method with an association approach, the population in this study are PTPN III Medan HR employees with a total of 35 respondents, The primary data used was obtained by distributing questionnaires directly while the secondary data was obtained through a literature study. The data analysis method used is instrument test, classical assumption test, multiple linear regression analysis, and hypothesis testing. The results showed that competency and reward had an effect on Employee Performance Effectiveness and the results of hypothesis testing simultaneously, obtained correlation coefficient values (R) of .888, which means that there is a relationship between Competency and Reward variables on Performance Effectiveness of 88.8% so that the relationship between these variables can be categorized as very close. While the Adjusted R Square value is .775 or the value of the determinant coefficient shows that the Competency and Reward variables on Performance Effectiveness are 77.5%, while the remaining 22.5% is influenced by other factors in outside of this research.
Co-Authors Agus, Yizreel Firman Andalas, Yasir Asbi, Erni Asneli Bangun, Immanuel Cristwo Diyanti Isnani Siregar, Diyanti Isnani Limbong, Gloria Virginta Lumbanraja, Posma Nana Dyki Dirbawanto, Nana Dyki Panjaitan, Simon Partahi Purba, Janwar Cristopan Raja, Posma Lumban Ramadhan, Anzala Sahru Safitri, Gadis Ayu Safrin, Feby Aulia Sihite, Fernando Simanjuntak, Eva Yohana Sinaga, Yusuf Efendi Siregar, Onan Marakali Sumardy, Karina Dewi Triani, Emi Widya, Elda Triana Zein, Khairu