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All Journal Jurnal Bisnis dan Manajemen Transekonomika : Akuntansi, Bisnis dan Keuangan JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Simangunsong Journal of Business Administration, Management, Economic and Accounting Journal Business Administration (JBA): Entrepreneurship and Creative Indutry
Safrin, Feby Aulia
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Persaingan Usaha Warung Tradisional dengan Toko Modern Mardhiyah, Ainun; Safrin, Feby Aulia
Jurnal Bisnis dan Manajemen Vol 8, No 1 (2021): Jurnal Bisnis dan Manajemen Volume 8 Nomor 1 Tahun 2021
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v8i1.5454

Abstract

The development of modern retail activities in Indonesia is currently experiencing rapid development. The types of retail trade are divided into two, namely modern retail such as supermarkets, hypermarts and minimarkets and others, while traditional retail, namely traditional stalls that are managed privately, may also absorb workers. This research was conducted in Medan City, especially in Medan Helvetia District. This research was conducted to the owners of traditional stalls with the aim of knowing what factors can affect business competition between traditional stalls and modern shops. The Medan Helvetia District area was used as the research location because Helvetia District is one of the sub-districts in Medan City where most of the residents live in the retail business (in this case traditional stalls). The method or approach used in this research is descriptive with a qualitative approach. The results obtained are the factors that influence business competition between traditional stalls and modern shops, namely price, location, service and product completeness. The existence of modern shops has no effect on traditional stalls because they pay attention to competitive strategies, namely by paying attention to price, location, service and product completeness. 
The Effect Of Customer Experience And Price On Repurchase Intention (A Study on Manor Studio's Coffee Shop Customers) Iqbal, Said; Safrin, Feby Aulia
Simangunsong : Journal of Business Administration, Management, Economic And Accounting Vol. 1 No. 01 (2023): Simangunsong : Journal of Business Administration, Management, Economic and Ac
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/simangunsong.v1i01.2

Abstract

Customer experience is an effort to create customer satisfaction through experience, based on the product or service offered. Customer experience rating depends on the comparison between coffee shop management performance and consumers expectations. In an effort to build a positive customer experience, precise pricing is a need. Therefore, the coffee shop needs to analyze and determine who is the target market in order to facilitate the implementation of the customer experience and pricing. This study aims to analyze the influence of customer experience and price on repurchase intention at Manor Studio coffee shop. The form of research used in this study is quantitative research with a descriptive approach. The data analysis methods used are validity test, reliability test, classical assumption test, multiple linear regression analysis, and hypothesis test. The results of this study indicate that customer experience and price have a significant effect either partially or simultaneously on repurchase intention in Manor Studio. The coefficient of determination test shows a close relationship between customer experience and price on repurchase intention with an R value of 0.873. Through the adjusted R square value, it is also known that customer experience and price variables contribute 75.7% to the variable of repurchase intention.
THE EFFECT OF REFERENCE GROUP AND PERCEIVED PRICE ON BRAND SWITCHING E-COMMERCE SHOPEE IN MEDAN Purba, Natria R. A.; Safrin, Feby Aulia
Simangunsong : Journal of Business Administration, Management, Economic And Accounting Vol. 1 No. 02 (2023): Simangunsong Journal of Business Administration, Management, Economic and Acco
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/simangunsong.v1i02.11

Abstract

ABSTRACT Every e-commerce in Indonesia creates innovations and shopping promos that can attract consumers to use their platform. They also offers a lot of similar goods which makes consumers more selective in choosing the goods they want to buy and are vulnerable to brand switching behavior in product purchases. This study aims to determine how the influence of reference groups and price perceptions on brand switching to Shopee e-commerce in Medan, either partially or simultaneously. The type of research is quantitative research with an associative approach. The sampling technique is purposive sampling which collects 100 respondents. The data analysis technique used is validity test, reliability test, classical assumption test, multiple linear regression test, T test, F test and coefficient of determination test. The results showed that the reference group and the perceived price had a positive and significant effect on brand switching e-commerce Shopee's partially and simultaneously. The correlation coefficient value is 0.657 which shows a direct correlation between reference group, perceived price to brand switching. The value of R Square is 0.432, means that reference group and perceived price simultaneously have an effect of 43.2% on brand switching, while the effect on other variables not examined in this study.
PENGARUH ONLINE CUSTOMER REVIEW, HARGA DAN ONLINE CUSTOMER RATTING TERHADAP KEPUTUSAN PEMBELIAN MELALUI TOKOPEDIA (Studi Pada Konsumen Toko Online Ventela Store Official di Kota Medan) Purba, Eko Arianto; Safrin, Feby Aulia
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 3 (2024): FEBRUARI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v2i3.613

Abstract

This study aims to analyze how the influence of online customer reviews, prices and online customer ratting on consumer purchasing decisions Ventela store in Medan city. The influence between online costumer reviews, prices and online costumer ratting will be analyzed partially and simultaneously on employee performance. The form of research used in this research is quantitative research with an associative approach. Sampling was done through non-probability sampling techniques and used 100 respondents as samples. The research findings show that: The results of this study indicate that Online customer review and Online customer review have a significant effect, both partially and simultaneously (together) on consumer purchasing decisions. However, price has no significant effect on consumer purchasing decisions. Thus, the results of this study make an important contribution to the management of Ventela stores in Medan city in improving marketing strategies and employee performance management. Ventela store management can utilize online customer reviews and ratings as one of the factors that can improve consumer purchasing decisions and employee performance.
THE INFLUENCE OF TRAINING AND WORK MOTIVATION ON EMPLOYEE PERFORMANCE AT PT. BANK SUMUT SYARIAH SUB-BRANCH KARYA MEDAN Amelia S., Risky; Safrin, Feby Aulia
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 2 No. 3 (2023): MAY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v2i3.617

Abstract

This study aims to analyze the effects of training and work motivation on employee performance at PT Bank SUMUT Syariah Sub-Branch Karya Medan. The research method used is quantitative research with an associative approach. The population of this study consisted of 35 employees from PT Bank SUMUT Syariah Sub-Branch Karya Medan. Sampling was conducted using a saturated sample model. Data collection involved the use of primary data obtained through questionnaire distribution, as well as secondary data obtained through literature review. The results of the research indicate that the training variable has an insignificant effect, while motivation has a significant effect on employee performance. Both training and work motivation variables collectively influence employee performance, as evidenced by a strong relationship with an R value of 0.88 or 88%. The Adjusted R Square value reveals that the training and work motivation variables explain 63.1% of the performance variable, while the remaining percentage is influenced by other unexplained variables.
IMPLEMENTASI METODE JOB SAFETY ANALYSIS SEBAGAI UPAYA PENCEGAHAN KECELAKAAN KERJA PADA KARYAWAN: (Studi pada PKS Rantau Kasai PT. Tor Ganda Kandir Medan) Tinambunan, Rapima Sartika; Safrin, Feby Aulia
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 3 (2023): May 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i3.414

Abstract

This study aims to analyze the Job Safety Analysis method as an effort to prevent work accidents at Rantau Kasai PKS. The goal is to determine whether the application of this method has been carried out correctly and has created safe and comfortable conditions. The study utilizes a qualitative method to describe the phenomena that occur. Data collection techniques include interviews, observation, and documentation. The study collects information by interviewing key informants, main informants, and additional informants. The data analysis technique involves a data reduction process, data presentation, and discussion. The conclusion of the study indicates that the application of the Job Safety Analysis method at Rantau Kasai PKS has been implemented quite well. Each stage of the work is observed, potential hazards are identified through socialization and notifications, and control measures are implemented. These measures include placing boundary marks on areas deemed hazardous and displaying safety signs as warnings.
ANALISIS PELAKSANAAN PROGRAM PELATIHAN DAN PENGEMBANGAN KARYAWAN DALAM MENINGKATKAN KUALITAS KERJA KARYAWAN PADA PUDAM TIRTA BINA LABUHANBATU Ferdiyanti, Riska; Safrin, Feby Aulia
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 4 (2023): July 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i4.506

Abstract

The company has previously provided training, promoted development, and kept a pool of skilled people resources. The quality of the workforce also rises when employee performance does, which is essential for achieving corporate goals. The success of the organization is significantly influenced by employee positions. The goal of the study was to determine how well personnel development and training programs had improved work conditions at PUDAM Tirta Bina Labuhanbatu. In this study, secondary data were gathered from library sources such books, journals, and informant comments in addition to primary data collected through interviews, observations, and documentation. Data reduction, presentation, and conclusion-making were all part of data analysis. While the employee training and development programs have been implemented pretty successfully, the study found that there has been insufficient communication between leaders and employees, which has prevented them from reaching their full potential. As a result, the training provided by the company does not fully provide maximum benefits for employees, and their performance still does not reach the expected standard.
THE IMPACT OF BRAND REPUTATION AND BRAND IMAGE ON BRAND LOYALTY APPLE (Study on Apple Brand Consumers in Medan City) Wirayudha, Novrianda; Safrin, Feby Aulia
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 6 (2023): November 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v4i1.601

Abstract

This study aims to analyze how the influence of brand reputation and brand image on brand loyalty of apple. The influence between brand reputations and the brand image will be analyzed partially and simultaneously on brand loyalties. The form of research used is quantitative with an associative approach. The population in this study used the Lemeshow formula with a total of 96 respondents as samples. The primary data used in this study was obtained by distributing the questionnaire directly while the secondary data was acquired through a library study. Data analysis methods used are instrumental testing, classical assumption testing, double linear regression analysis and hypothetical testing using SPSS. The results of the research showed that brand reputation and brand image have a significant influence both partially and simultaneously on brand loyalty in Apple consumers in the City of Medan. The determination coefficient test showed that there was a close relationship between the variable with the R value of 0.614. Through the adjusted R square value it was also known that the brand reputation and brand image variables contributed 36.4% to brand loyalty variable while the remaining 63.6% was influenced by other variables outside this study model.
PENGARUH BEAUTY VLOGGER TERHADAP MINAT BELI PRODUK EMINA (Studi Pada Konsumen Emina di Plaza Medan Fair) Limbong, Gloria Virginta; Safrin, Feby Aulia; Marpaung, Nicholas
Journal Business Administration: Entrepreneurship and Creative Industry Vol. 1 No. 2 (2022): Journal Business Administration: Entrepreneurship and Creative Industry
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jba.v1i2.9558

Abstract

Minat beli mencerminkan tingkat kepercayaan konsumen ketika memutuskan untuk membeli produk tersebut. Tingginya minat beli tentu saja akan membawa dampak positif bagi perusahaan. Salah satu cara baru untuk meningkatkan minat beli adalah dengan beauty vlogger. Beauty vlogger diyakini dapat membantu perusahaan untuk mengenalkan produk dengan cara yang lebih menarik. Salah satu produk kosmetik yang menggunakan jasa beauty vlogger adalah Emina. Peneliti tertarik untuk melakukan penelitian yang bertujuan mengetahui pengaruh beauty vlogger terhadap minat beli kepada konsumen Emina. Bentuk penelitian yang digunakan dalam penelitian ini adalah penelitian kuantitatif dengan pendekatan asosiatif. Populasi pada penelitian ini adalah seluruh konsumen yang pernah membeli dan menggunakan produk Emina di Plaza Medan Fair. Pengambilan sampel pada penelitian ini menggunakan metode purposive sampling dengan jumlah responden sebanyak 100 responden. Pengumpulan data dilakukan dengan menyebarkan kuesioner secara online melalui google form dan data sekunder yaitu buku, jurnal, skripsi dan internet. Hasil penelitian ini menggunakan uji signifikan parsial (uji t) menunjukkan bahwa beauty vlogger berpengaruh secara signifikan terhadap minat beli. Berdasarkan perhitungan dengan koefisien determinasi diperoleh nilai R 72,3%, Sedangkan 27,7 dipengaruhi oleh faktor diluar penelitian ini. Hal ini menunjukkan bahwa variabel Beauty Vlogger secara parsial mempengaruhi minat beli.
Co-Authors Ainun Mardhiyah, Ainun Amelia S., Risky Ferdiyanti, Riska Iqbal, Said Limbong, Gloria Virginta Marpaung, Nicholas Purba, Eko Arianto Purba, Natria R. A. Tinambunan, Rapima Sartika Wirayudha, Novrianda