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NILAI KEARIFAN LOKAL KAWASAN WISATA MENGGUNAKAN PENDEKATANGREEN MARKETING BERBASIS MASYARAKAT Nawangsih, Nawangsih
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 7 No. 1 (2017): Maret 2017
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

The research goal is to knowing about: value of local wisdom preserved in the tourist area as a tourist attraction, application of the approach of green marketing in an effort to preserve the value of local wisdom in the tourist area, attraction other potential supporters developed in the tourist area with green marketing approach and role of POKDARWIS to preserve the tourist areas.This study uses a qualitative method using a phenomenological approach. There is the approach with the special characteristic that happen in this location bamboo forets,using interviews, observation / observation and document research techniques.The research results are expected value of local wisdom is like traditions, customs owned by the community can be preserved. Green marketing approach serves as activity to keeping concept of local wisdom in the tourist area as environmentally sound educational of bamboo it can be exis and then can be iconic this location always good and useful to enviroinment and society arroun this place. Kelompok Sadar Wisata / POKARWIS give the contribute to bring a succesthe green marketing activity and the activity to be serve of the value local wisdom from the environmental concern

Interaksi Hubungan antara Foreign Direct Investment dan Pertumbuhan Ekonomi IFA, KHOIRUL; Indrianasari, Neny Tri; Nawangsih, Nawangsih
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 9 No. 2 (2019): September 2019
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

In ASEAN 5 countries namely Indonesia, Vietnam, Thailand, the Philippines and Malaysia have almost the same culture, in terms of social and economic aspects, the 5 countries have links between one country and another, so it is possible that the flow of foreign investment has a close relationship with economic growth. This study aims to determine the relationship between Foreign Direct Investment (FDI) and Economic Growth in ASEAN 5 Periods 1986-2017. This research is a two-way relationship research between the independent variable and the dependent variable that are reciprocal. The type of data used is the 1986-2017 time series data. Sources of data obtained from the World Bank. Data analysis technique uses Granger Causality analysis to see the 2-way relationship, and VAR (Vector Auto Regression) analysis by looking at the implus response factor for non-stationary data using VECM (Vector Error Correction Model) analysis. The results of the study state that based on the Granger Causality test there is no relationship between FDI and GDP and vice versa between GDP and FDI. Based on the VECM test there is a relationship between FDI and GDP.

Pengaruh Green Marketing Dan Green Product Terhadap Keputusan Pembelian Pupuk Organik Di Kios Tani Mulyo Kedungrejo Kabupaten Lumajang Irawati, Reni Selvi; Nawangsih, Nawangsih
Jurnal Ilmu Manajemen Advantage Vol. 1 No. 1 (2017): June 2017
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

This study aims to determine the effect of green marketing and green product depend on the decision to purchase organic fertilizer in Kios Tan Mulyo Kedungrejo Lumajang regency either partially or simultaneously. The research method used is multiple linear regression method by using hypothesis test that is t test and F test. The result of research indicate that partially for green marketing variable has no influence to purchase decision of organic fertilizer. Variable of green product there is significant influence to decision of purchasing organic fertilizer. While simultaneously there is the influence of green marketing and green product on purchasing decisions of organic fertilizer with a coefficient of determination (R square) of 0.406 was showed that 40.6% of organic fertilizer purchasing decisions can be explained by green marketing and green product, while the remaining 59,4% influenced by other variables not research in this study.

STRATEGI PENGEMBANGAN PRODUK PARIWISATA KREATIF BERBASIS POTENSI SUMBER DAYA ALAM DAN KEARIFAN LOKAL DESA WISATA Nawangsih, Nawangsih
Jurnal Ilmu Manajemen Advantage Vol. 2 No. 02 (2018): Desember
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Bidang pariwisata menjadi salah satu sektor yang banyak mendapatkan perhatian, mengingat dampak multidimensi yang ditimbulkan dari bidang tersebut kepada bidang yang lainnya, yang berperan penting bagi peningkatan perekonomian masyarakat sekitar. Tujuan penelitian ini adalah untuk mengetahui strategi pengembangan produk pariwisata kreatif dan untuk mengetahui potensi sumber daya alam dan kearifan lokal yang dimiliki desa wisata. Jenis penelitian adalah penelitian deskriptif kualitatif, dengan menggunakan pendekatan fenomenologi. Tekhnik pengumpulan data menggunakan wawancara, observasi dan studi dokumen. Hasil penelitian menunjukkan bahwa strategi pengembangan produk wisata kreatif, yang dikembangkan desa wisata, dengan menggunakan berbagai media online maupun offline, memanfaatkan event bazar, festival budaya dan kegiatan yang erat kaitannya dengan pariwisata dan kearifan lokal masyarakat desa. Potensi sumber daya alam dan bentuk kearifan lokal yang dimiliki oleh desa wisata sangat beragam, antara lain : wisata kebuh teh, wisata air terjun, wisata alam adventure dan jenis wisata alam lainnya, sedangkan bentuk kearifan lokal desa wisata antara lain : festifal ujung mantra, event ronang, karnaval desa, sedekah desa dan event wisata dan kearifan lokal lainnya. Rekomendasi penelitian : perlu adanya kegiatan regenerasi untuk pelestarian wisata budaya agar bisa dikembangkan dari generasi ke generasi, untuk pengembangan desa wisata

Strategi Pengambilan Keputusan Kedai Kopi Nawangsih, Nawangsih; Yunus, Kurniawan; Ifa, Khoirul
Jurnal Ilmu Manajemen Advantage Vol. 3 No. 2 (2019): Desember
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

This study purpose to determine the influency of product quality, price, promotion and quality of service of partially and simultaneously on the consumer decision making process in choosing a coffee shop in Lumajang Regency. This research type is descriptive with a causal associative approach. This research using 100 respondents. The sampling technique used is Simple Random Sampling. Hypothesis testing using multiple linear regression analysis for hypotheses through the SPSS 21 for windows program. Results of the study showed that product quality, promotion and service quality there is a significant positive influency for partially on the decision making process of consumers in choosing a coffee shop in Lumajang Regency. The price of a positive influence is not significant to the consumer's decision making process in choosing a coffee shop in Lumajang Regency. Simultaneously product quality, price, promotion and service quality have a significant positive effect on the decision making process of consumers in choosing a coffee shop in Lumajang Regency. The variables studied affected 54.1% of the consumer decision making process in choosing a coffee shop in Lumajang Regency and the rest was influenced by another variables.

Pandemic Impact of Covid-19 in The New Normal Area on Consumer Behaviour Nawangsih, Nawangsih
Jurnal Ilmu Manajemen Advantage Vol. 5 No. 1 (2021): June
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

The research objectives are: to find out the positive and negative impacts of the Covid-19 pandemic in the new normal era on the shift in consumer behavior and identify types of potential new business opportunities to be developed in the current new normal era. The research method uses this type of research based on literature study. The results of research based on literature studies show that: consumers make scale and value a priority in making purchases, the pandemic creates a new economy based on work from home, service changes, digital marketing, product diversification, wise consumption, fosters a sense of solidarity, family togetherness, creativity and innovation, careful activities, opportunities to increase knowledge and love for local and domestic products. The sectors affected by the pandemic are generally the prima donnas, the occurrence of punic buying and ease of service, a decrease in sales turnover and a shift in consumption patterns from offline to online. Meanwhile, new business opportunities that can be developed include: digital-based creative and innovative businesses, healthy and healthy culinary businesses, and several other potential businesses.

Socialization of The Role of Entrrepreneurial Orientation in Exsploiting Business Opportunities for Tempe Entrepreneurs Nawangsih, Nawangsih
IMPOWERMENT SOCIETY Vol 4 No 1 (2021): February
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

The problems faced by business actors include: entrepreneurial orientation of business actors who are still limited, the ability to innovate by creating new businesses by utilizing tempe is also still limited, so socialization is needed to provide an overview of knowledge in business development. These businesses are carried out from generation to generation, some even use simple equipment so that the resulting productivity is not maximized and the ability and courage of business actors to diversify and differentiate the products produced is also still limited, so the products produced are still limited. tempe variant a little. Based on these conditions, socialization activities related to the role of entrepreneurship orientation in taking advantage of business opportunities for entrepreneurs can be the best solution to help provide solutions to problems that lie above these business actors, because entrepreneurship is right in taking advantage of business opportunities. This opportunity can be an opportunity to create new business opportunities that are more diverse and useful to improve the welfare of tempe entrepreneurs, as well as produce more diverse tempe products so that they can provide a more diverse choice of preferences for consumers and provide added value and separate appeal. of the resulting product.

Socialization to Build a Creative Culture for Start Up Business Through Digital Literacy Nawangsih, Nawangsih
IMPOWERMENT SOCIETY Vol 4 No 2 (2021): August
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

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Community service activities are carried out in Gucialit Village, Gucialit District, Lumajang Regency. The socialization activity was carried out to provide knowledge as well as understanding to partners related to the socialization of building a creative culture for start-up businesses through digital literacy, considering that digital literacy still needs to be improved, especially among the younger generation who are starting start-up businesses/start-up businesses.The problems faced by partners include: limited Human Resources who have knowledge related to marketing management, especially related to creative culture and digital literacy and the utilization of coconut shell waste into products of high economic value for the environment and creative business opportunities Solutions or alternatives offered to partners to help overcome problems include: increasing abilities, especially in knowledge and information related to marketing management, especially with regard to creative culture and digital literacy and providing new knowledge related to the use of waste to be of high economic value, and the role of digital literacy. in supporting the success of marketing activities carried out especially for start-up businesses.Community service activities in the form of socialization are expected to produce targets according to the expectations of partners, namely: increasing partner knowledge and skills related to creativity and digital literacy and providing understanding related to the role of digital literacy in supporting the success of marketing activities carried out as well as strategies for developing a creative culture for startups up business.

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