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All Journal Ihtifaz: Journal of Islamic Economics, Finance, and Banking Digital Business Tren Bisnis Masa Depan
Legowati, Diah Ayu
Universitas Airlangga
Economics, Econometrics & Finance Social Sciences

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Journal : Ihtifaz: Journal of Islamic Economics, Finance, and Banking

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Pengaruh Attitude, Sertifikasi Halal, Promosi dan Brand terhadap Purchase Intention di Restoran Bersertifikasi Halal Legowati, Diah Ayu; Ul Albab, Farah Nisa
Ihtifaz: Journal of Islamic Economics, Finance, and Banking Vol 2, No 1 (2019)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3369.571 KB) | DOI: 10.12928/ijiefb.v2i1.787

Abstract

Research related to the purchase intention of halal products has been the concern of many researchers in recent years. This study aimed to determine the relationships between attitude, halal certification, promotion, and brand related to the intention of purchasing at the halal-certified restaurant. The data were collected through a self-administered questionnaire survey consisting of 132 consumers. We found that the attitude, halal certification, and brand were significantly influential towards the purchase intention at the halal-certified restaurant, whereas a promotion was not significantly influential
Co-Authors Nuryadin, Deni Ul Albab, Farah Nisa Yastika, Astri