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All Journal Jurnal Pengabdian Dharma Laksana Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ad'ministrare ASEAN Marketing Journal
Oktaviani, Desy
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Humanities Decision Sciences, Operations Research & Management Education Environmental Science Social Sciences

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The Influence of E-Service Quality and Food Quality on Behavioral Intention through Attitude: Study on Millennial Moms as Online Grocery Shoppers in West Java Oktaviani, Desy
Jurnal Ad'ministrare Volume 10, Issue 2, July-December 2023
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ja.v10i2.59371

Abstract

This study aims to examine the effect of e-service quality and food quality on behavioral intention through attitude among millennial moms as online grocery shoppers in West Java, Indonesia. Purposive sampling was used to obtain a sample of 298 respondents who met the research criteria. SEM-PLS testing was used to analyze the data. What was found in the course of the work? This will refer to analysis, discussion, or results. The results of this study indicate that the e-service quality and food quality variables have a significant positive influence on attitude. Additionally, attitude was found to have a significant positive effect on behavioral intention also playing a role as mediator. This study specifically examines the behavior of millennial mothers in West Java, with data collection conducted immediately after the pandemic period. Differences in behavior are highly likely to be found when research is conducted subsequently. The findings of this study can provide valuable insights into the influence of e-service quality and food quality on behavioral intention in the Indonesian online grocery industry specifically for West Java Market. It offers companies a deeper understanding of consumer behavior and the crucial factors that drive long-term decision-making in online grocery services. This study presents a unique perspective by examining the impact of the post-pandemic digitalization trend on online grocery shopping. The special emphasis lies in the researcher's ability to provide insights into post-pandemic behavioral changes, positioning the pandemic as a catalyst for shifts in digitalization trends. In contrast to other studies focusing on behavioral aspects during the pandemic, this research sheds light on behavior after the pandemic.
Peningkatan Kompetensi dalam Bidang Manajemen Pemasaran melalui Pelatihan Berbasis Andragogi di Pusat Kegiatan Belajar Masyarakat (PKBM) Bina Mandiri Center - Kota Bandung Handayani, Rini; Munawar, Fansuri; Nilasari, Irma; Yudhanegara, Aditya; Hapsari, Ayuningtyas Y.; Oktaviani, Desy; Sukma, Andhi
Jurnal Pengabdian Dharma Laksana Vol. 6 No. 1 (2023): JPDL (Jurnal Pengabdian Dharma Laksana)
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/j.pdl.v6i1.32824

Abstract

Pusat Kegiatan Belajar Masyarakat (PKBM) merupakan lembaga  yang   bergerak dalam bidang pendidikkan,  dibentuk oleh masyarakat dan ada dibawah bimbingan dan   pengawasan  Dinas Pendidikan Nasional. PKBM memiliki tujuan  memberi kesempatan kerja yang luas untuk meningkatkan keterampilan dan pengetahuan dalam mencari nafkah dan mengembangkan diri , khususnya bagi masyarakat yang kurang mampu. Pada umumnya PKBM masih mengalami kendala dalam pelaksanaannya  yaitu belum mengacu pada standar nasional pendidikkan, salah satunya meliputi standar kompetensi lulusan, dimana lulusan kurang memiliki keterampilan yang memadai. Program PKM ini  menyasar mitra PKBM  yang berlokasi di  Jl. Tubagus Ismail No. 57 Kel. Sekeloa Kec. Coblong kota Bandung, dengan  memfokuskan pada peningkatan keterampilan warga belajar Bina Mandiri Center melalui pelatihan dalam bidang pemasaran, melalui metode pelatihan Andragogi. Tahapan Pelatihan diawali dengan Training Needs Analysis yang dilanjutkan dengan Achieving  Service Excellence dan Summary Evaluation Report. Penyelenggaraan pelatihan telah dilaksankan dengan baik, berkat persiapan yang baik pada tahap penggalian kebutuhan pelatihan yang tepat sasaran.
Factors Affecting the Recognition of International Opportunities by SME Entrepreneurs: Case Studies from the Creative Industries in Indonesia Astuti, Novika Candra; Sakti, Intan Widuri; Suhardi, Agatha Rinta; Sari, Oktora Yogi; Oktaviani, Desy; Darajat, Zakiah
ASEAN Marketing Journal
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Manuscript type: Qualitative paper Research aims: To explore the factors influencing the recognition of international opportunities among entrepreneurs in emerging markets, focusing on small and medium-sized enterprises (SMEs). Design/methodology/approach: This study employs multiple case studies, investigating six Indone- sian SMEs in the creative industries. Research Findings: Entrepreneurs often recognize international opportunities through serendipi- tous events such as encounters with local agents, communications with foreign clients via Google Ads/Facebook Ads, invitations from government entities, and referrals from acquaintances. These international opportunities are often acknowledged based on prior business experience from initial internationalization, the use of social and business networks, and digital marketing strategies. While initial expansion into the global market was impromptu, subsequent entries became deliberate strate- gies involving social and business networks, previous international experience, and digital marketing platforms such as TikTok Shop, Facebook, and Instagram. Theoretical Contribution/Originality: This study provides a comprehensive understanding of how SMEs in emerging markets recognize international opportunities, emphasizing the role of serendipi- tous events and digital marketing in the internationalization process. practitioner/policy Implication: Policymakers and practitioners should support SMEs in leverag- ing digital marketing platforms and building strong social and business networks to enhance their recognition and pursuit of international opportunities. Research limitation/Implications: The study is limited to Indonesian SMEs in the creative indus- tries, which may impact the generalizability of the findings. Future research could investigate similar dynamics in other sectors and emerging markets to validate and extend these insights.
The Influence of Brand Equity, Celebrity Endorsements, and Sales Promotions on Purchasing Decisions Through Purchase Intention Sukma, Andhi; Kaniawati, Keni; Oktaviani, Desy
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4608

Abstract

Modern business developments, particularly those related to batik, are changing extremely quickly. A greater degree of rivalry amongst businesses in their battle for customers was brought about by the rise of different types of Batik businesses, both big and small. As a result, businesses need to be able to employ strategy and approach as a weapon to defeat rivals. In the context of consumers acting as decision makers, competition such as this will stimulate consumer buying interest. The data analysis used in this study was quantitative, using questionnaires and surveys as a tool. Standard deviation was also used, along with inferential statistics from structural equity analysis of the model (SEM) using partial least squares (SEM-PLS) to examine the relationship between variables. There were 150 respondents total in the research sample, all of them were Bandung locals who had purchased Ganasan Subang Batik. The review's aftereffects demonstrated that there was no discernible negative difference in the influence of variable X1 on factor Y when variable Z was involved. It was recognized that the intervention of variable Z would significantly and critically reduce the impact of variable X2 on factor Y.
Co-Authors Andhi Sukma darajat, zakiah Fansuri Munawar Hapsari, Ayuningtyas Y. Intan Widuri Sakti Keni Kaniawati Nilasari, Irma Novika Candra Astuti Rini Handayani Sari, Oktora Yogi Suhardi, Agatha Rinta Sukma, Andhi Yudhanegara, Aditya