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THE EFFECT OF PRODUCT QUALITY AND PRODUCT INNOVATION ON CONSUMER LOYALTY IN FIZZUL PUTRA MANDIRI CONVECTION, JOMBANG REGENCY Somalua, Rahayu; Asim; Nurminingsih; Siregar, Robert
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 1 No. 2 (2022): MARCH
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (702.467 KB) | DOI: 10.55047/marginal.v1i2.132

Abstract

The purpose of this study is to analyze the effect of Product Quality and Product Innovation on Consumer Loyalty of Fizzul Putra Mandiri Convection, Jombang Regency. This research is a quantitative study, while the population in this study are consumers from the Fizzul Putra Mandiri Convection Jombang regency, which are included in the population of regular (customers) in which the sample to be taken is known with certainty, resulting as many as 85 regular consumers. The data was obtained using a questionnaire, the data was processed using the Structural Equation Model (SEM) or SmartPLS 3 software. The results reveal that product quality has an insignificant positive effect on consumer loyalty, which means that the higher the product quality, the higher the consumer loyalty, but the increase in consumer loyalty caused by product quality is not significant. Therefore, increasing product quality only slightly increases consumer loyalty, decreasing product quality only slightly decreases consumer loyalty. Meanwhile, product innovation has a positive and significant effect on consumer loyalty, which means the higher the product innovation, the higher the consumer loyalty and vice versa. Besides that, product quality has a positive and significant effect on product innovation, which means that the higher the product quality, the higher the product innovation, and the lower the product quality will result the lower the product innovation as well.
PENGARUH MOTIVASI KERJA DAN INSENTIF TERHADAP KINERJA KARYAWAN DI SMK PKP 1 DKI JAKARTA Komariah, Nurul; Siregar, Robert; Agustin, Dinni
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 1 (2022): January 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i1.110

Abstract

Pengaruh motivasi dan insentif terhadap kinerja karyawan merupakan kajian yang penting dilakukan, penelitian ini dilakukan untuk menganalisis apakah motivasi kerja dan insentif berpengaruh terhadap kinerja karyawan di SMK PKP 1 DKI Jakarta. Lokasi penelitian berada di DKI Jakarta. Teknik Pengambilan sampel adalah sensus, yaitu mengumpulkan data dari seluruh elemen dalam populasi. Jumlah sampel adalah 48 responden. Kuesioner merupakan instrumen utama untuk mengumpulkan data primer. Analisis penelitian menggunakan Structural Equation Modelling (SEM) dan diolah dengan menggunakan aplikasi SmartPLS 3.0. Berdasarkan hasil analisis dan pembahasan dalam penelitian ini dapat disimpulkan bahwa motivasi kberpengaruh positif dan signifikan terhadap kinerja, insentif berpengaruh positif dan signifikan terhadap kinerja dan motivasi kerja berpengaruh positif dan signifikan terhadap insentif.
THE EFFECT OF SALARIES AND HEALTH FACILITIES ON EMPLOYEE LOYALTY OF PT BINA INSAN KAMIL INDONESIA EAST JAKARTA Ningrum, Dwi Febia; Siregar, Robert; Supriono, Sugeng
CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Vol. 1 No. 2 (2022): JANUARY 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (525.88 KB) | DOI: 10.55047/cashflow.v2i1.129

Abstract

This research was conducted at PT. Bina Insan Kamil Indonesia, East Jakarta. The purpose of this study is to determine the effect of salary on employee loyalty, the effect of salary on health facilities, and the effect of health facilities on employee loyalty of PT. Bina Insan Kamil Indonesia, East Jakarta. In this study, the salary and health facilities as independent variables (X), while employee loyalty is the dependent variable (Y). The problems in this research are the inadequate salary provision, inadequate health facilities, and lack of employee loyalty to the company. The population and research sample were taken as many as 60 respondents. Data analysis techniques are processed with the outer model and inner model through the SmartPLS version 3.0 application. The calculation results obtained that health facilities has a significant effect on employee loyalty of PT. Bina Insan Kamil Indonesia amounted to 2,323 T-Statistic test results, salary has a significant effect on health facilities amounting to 225,574 T-Statistic test results, while salary does not have a significant effect on employee loyalty as shown by 1,823 T-Statistic test results.