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All Journal Journal of Sustainable Technology and Applied Science El-Mujtama: Jurnal Pengabdian Masyarakat Prosiding Seminar Nasional Ekonomi dan Bisnis Universitas Ma Chung International Journal of Applied and Advanced Multidisciplinary Research (IJAAMR)
Wahyono, Seno Aji
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Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Energy Engineering Industrial & Manufacturing Engineering Social Sciences Other

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ANALYSIS OF THE EFFECT OF USING VIRTUAL TRY-ON BASED ON ARTIFICIAL INTELLIGENCE AND AUGMENTED REALITY ON FACIAL BEAUTY PRODUCTS ON PURCHASE INTENTION WITH ELECTRONIC WORD OF MOUTH AS A MEDIATION VARIABLE (CONSUMER PERSPECTIVE OF E-COMMERCE IN INDONESIA) Fenanda, Zakiah Intan; Triwijayanti, Anna; Wahyono, Seno Aji
Journal of Sustainable Technology and Applied Science (JSTAS) Vol. 5 No. 1 (2024): Journal of Sustainable Technology and Applied Science, May 2024
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat, Institut Teknologi Nasional (ITN) Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36040/jstas.v5i1.9344

Abstract

This research aims to determine the effect of Virtual Try On on consumer Purchase Intention mediated by eWOM. The method used in this research is quantitative explanatory research. The population in this research is Indonesian e-commerce consumers who use the virtual try-on feature for facial beauty products, an unknown number of which are unknown. The sample in this study was obtained from the Hair formula in the amount of 10 x the number of questionnaire items, namely 240 people. Data collection used a questionnaire survey with the pick-up survey method. Data analysis uses the SEM PLS (Partial Least Square) analysis technique. The research results show that the Virtual Try On variable has a significant positive effect on eWOM, eWOM has a significant positive effect on Purchase intention, Virtual Try On has a significant positive effect on purchase intention directly and is also mediated by eWOM and the effect is complementary (partial mediation).
The Influence of E-Trust, Online Customer Review and E-Service Quality on the Purchase Decision of Products on the SOCO By Sociolla Application Koto, Fitriza Ferunita; Wahyono, Seno Aji; Widyaningrum, Santi
International Journal of Applied and Advanced Multidisciplinary Research Vol. 2 No. 7 (2024): July 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijaamr.v2i7.2262

Abstract

This research aims to investigate the influence of e-trust, online customer reviews, and e-service quality on product purchases on the SOCO By Sociolla application. SOCO By Sociolla is a leading beauty e-commerce platform in Indonesia that offers a wide range of beauty products online. The research utilizes a survey method by collecting data through questionnaires distributed via social media for 100 samples. The collected data is analyzed using regression analysis to examine the impact of independent variables (e-trust, online customer reviews, and e-service quality) on the dependent variable (purchase decisions). The research sample consists of Indonesian users of the SOCO By Sociolla application. The analysis results indicate that e-trust does not significantly affect purchase decisions, but online customer reviews and e-service quality have a significant impact. Overall, e-trust, online customer reviews, and e-service quality collectively influence purchase decisions on the SOCO By Sociolla application.
Inovasi Strategi Developer The Araya di Tengah Resesi Ekonomi Global Kuswandana, Sheila Aryani; Lim, Alex Christian; Wahyono, Seno Aji
Prosiding Seminar Nasional Ekonomi dan Bisnis Vol. 3 (2023): Prosiding Seminar Nasional Ekonomi dan Bisnis
Publisher : Ma Chung Press

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Abstract

The Araya merupakan salah satu developer perumahan di Kota Malang, Jawa Timur. Tulisan ini menjelaskan inovasi strategi yang digunakan The Araya saat menghadapi resesi ekonomi global. Strategi yang digunakan berdasarkan pada teori Strategic Management in the innovation economy approaches, dimana teori ini terdiri dari empat strategi yang digunakan oleh The Araya yaitu brand capital, working capital, human capital, dan physical capital. Ada dua faktor yang menyebabkan dilakukannya strategi ini, yaitu faktor internal dan faktor eksternal dari The Araya. Kedua faktor ini yang melatarbelakangi, diterapkannya strategi-strategi tersebut. Setelah menerapkan strategi yang dibuat, dapat diketahui bahwa strategi tersebut membuat The Araya mampu bertahan di tengah resesi ekonomi global, serta dapat mengatasi tantangan-tantangan dalam bisnisnya.
Optimalisasi Digital Marketing pada Komunitas Klinik Usaha Desa Kucur untuk Kemajuan Ekonomi Desa Kucur Basory, Hartomy Akbar; Hellyani, Catharina Aprilia; Cahyadi, Rino Tam; Wahyono, Seno Aji; Manalu, Sahala
El-Mujtama: Jurnal Pengabdian Masyarakat Vol 4 No 2 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i2.5508

Abstract

The influence of attraction and social media presents several problems and benefits that will be discussed in this study. Social media is considered as one of the best ways for entrepreneurs to promote their products to attract potential customers. The increasing number of social media users makes entrepreneurs use social media influencers as one of the supporting elements in marketing their products. This study aims to analyze the effect of social network appeal on the sales level of Hanania Milk Pie products. This research methodology uses document reviews, interviews, and Instagram social media data insights that can be taken into consideration by food industry entrepreneurs. This research results in that food souvenir products can optimize digital marketing to achieve promotion in several major cities within the country and outside with promotional costs that are much cheaper than promotional models using print media or electronic media so as to increase public trust and increase purchases. The current trend for millennials is entering globalization, changes in consumer behavior, mobility, and accessibility of information. The growth of digitalization has impacted both the consumer and producer sides of the transaction market. One of them is the ability to now buy, sell, market, order, and pay for products online. This research applies the literature study method. In this journal, a series of interrelated activities are carried out by collecting library data, reading, storing data, and managing data materials for research. Based on the results and discussion, it can be said that, in the face of rivalry in business development, business actors, both micro, small and medium enterprises, MSMEs, must take into account digital marketing as one of the strategies. To support this, the majority of MSMEs agreed on three metrics for digital marketing, namely: providing clear information to consumers, assisting MSMEs in expanding market reach, and making it easier to communicate with consumers to better fulfill customer demands.
Co-Authors Basory, Hartomy Akbar Catharina Aprilia Hellyani Fenanda, Zakiah Intan Koto, Fitriza Ferunita Kuswandana, Sheila Aryani Lim, Alex Christian Rino Tam Cahyadi, Rino Tam Sahala Manalu, Sahala Triwijayanti, Anna Widyaningrum, Santi