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Srategibauran Pemasaran Dalam Meningkatkan Penjualan Batik (Study Kasus pada Rumah Batik Koperasi Adikarya Probolinggo Sejahtera) Riska Wulandari; Abu Yazid Adnan Quthny; Nuntufa Nuntufa
Jurnal Mirai Management Vol 8, No 1 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i1.4705

Abstract

This study aims to analyze the marketing mix and sales turnover at the batik house in the Adikarya Probolinggo Sejahtera Cooperative. In carrying out the marketing mix and the efforts made to increase batik sales in the Adikarya Probolinggo Sejahtera Cooperative. This study used a qualitative approach and took the research location at the Adikarya Cooperative Batik House, Probolinggo Sejahtera. The subjects of this study were the leaders of the Adikarya Probolinggo Sejahtera Cooperative Batik House and employees. Data collection was carried out using interview, observation, and documentation methods. Researchers conducted research assisted by interview guidelines. The data analysis technique used is the presentation of data. The results of the study show that the Adikarya Probolinggo Sejahtera Cooperative has carried out effective marketing, by conducting a marketing mix consisting of several components, namely products that are varied and of high quality, setting reasonable prices not emphasizing prices that are too high, selecting locations in strategic areas, in terms of promotions have used various methods such as on social media (whatsapp, instagram etc.) and exhibitions, have experienced and professional staff so that they can increase sales effectively, and provide loyalty to consumers, as well as adequate company support facilities. In addition, the Adikarya Probolinggo Sejahtera Cooperative is the only Batik House that provides batik raw materials for Serobolinggo batik makers. Keywords: Strategy marketing mix increasing sales
Proses Morfologis Bahasa Madura Dialek Gili Ketapang Kecamatan Sumberasih Kabupaten Probolinggo Usliani Usliani; Abu Yazid Adnan Quthny; Magfirotul Hamdiah
Jurnalistrendi : Jurnal Linguistik, Sastra dan Pendidikan Vol 8 No 1 (2023): Edisi April 2023
Publisher : Universitas Nahdlatul Wathan Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51673/jurnalistrendi.v8i1.1448

Abstract

Setiap bahasa memiliki proses pembentukan kata yang berbeda-beda. Tujuan penelitian ini yaitu untuk mengetahui proses morfologis bahasa Madura dialek Gili Ketapang Kecamatan Sumberasih Kabupaten Probolinggo. Penelitian ini juga mengkaji ranah linguistik bidang morfologi. Metode yang dipakai menggunakan jenis penelitian deskriptif kualitatif. Teknik pengumpulan data digunakan dengan mengamati/observasi, merekam, menyimak, dan mencatat data temuan pada informan (warga desa Gili Ketapang) saat berinteraksi satu sama lain. Berdasarkan hasil data temuan, terdapat proses morfologi yang beranah pada proses afiksasi berupa prefiks, sufiks, dan konfiks. Ditemukan 5 prefiks berupa a-, e-, pe-, le-, dan ke-. Ditemukan juga 6 sufiks berupa -nah, -ngah, - ah, -aghi, -ah, dan -en. Selain itu, ditemukan juga 7 konfiks berupa e-eh, ke-nah, le-yah, e-ngah, a-ah, e-yeh, dan e-ghi.