Article Per Year (5 Year)
p-Index From 2019 - 2024
0.562
P-Index
This Author published in this journals
All Journal Jurnal Mirai Management Jurnalistrendi: Jurnal Linguistik, Sastra dan Pendidikan
Abu Yazid Adnan Quthny
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Mirai Management

 1 
Srategibauran Pemasaran Dalam Meningkatkan Penjualan Batik (Study Kasus pada Rumah Batik Koperasi Adikarya Probolinggo Sejahtera) Riska Wulandari; Abu Yazid Adnan Quthny; Nuntufa Nuntufa
Jurnal Mirai Management Vol 8, No 1 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i1.4705

Abstract

This study aims to analyze the marketing mix and sales turnover at the batik house in the Adikarya Probolinggo Sejahtera Cooperative. In carrying out the marketing mix and the efforts made to increase batik sales in the Adikarya Probolinggo Sejahtera Cooperative. This study used a qualitative approach and took the research location at the Adikarya Cooperative Batik House, Probolinggo Sejahtera. The subjects of this study were the leaders of the Adikarya Probolinggo Sejahtera Cooperative Batik House and employees. Data collection was carried out using interview, observation, and documentation methods. Researchers conducted research assisted by interview guidelines. The data analysis technique used is the presentation of data. The results of the study show that the Adikarya Probolinggo Sejahtera Cooperative has carried out effective marketing, by conducting a marketing mix consisting of several components, namely products that are varied and of high quality, setting reasonable prices not emphasizing prices that are too high, selecting locations in strategic areas, in terms of promotions have used various methods such as on social media (whatsapp, instagram etc.) and exhibitions, have experienced and professional staff so that they can increase sales effectively, and provide loyalty to consumers, as well as adequate company support facilities. In addition, the Adikarya Probolinggo Sejahtera Cooperative is the only Batik House that provides batik raw materials for Serobolinggo batik makers. Keywords: Strategy marketing mix increasing sales
Co-Authors Magfirotul Hamdiah Nuntufa Nuntufa Riska Wulandari Usliani Usliani