Article Per Year (5 Year)
p-Index From 2019 - 2024
0.408
P-Index
This Author published in this journals
All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Aktiva : Jurnal Akuntansi dan Investasi
Herman, Hendri
Unknown Affiliation
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH PROMOSI DAN CITRA MEREK TERHADAP LOYALITAS PELANGGAN PADA PT. TIGA BENUA Yanto, Eri; Herman, Hendri
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 8, No 3 (2020): JE VOL 8 NO 3 (2020)
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1252.297 KB) | DOI: 10.35794/emba.v8i3.29520

Abstract

In the current era, companies are dealing with high competition, commercial business competition leads companies to strive to always behave and make quick decisions in the face of competition. The high level of competition in the business world, forcing companies to achieve competitive advantage in order to win the hearts of consumers. In achieving this the company is required to fulfill and satisfy the needs of its customers well. This study aims to examine how far the role of Promotion and Brand Image can improve Customer Loyalty at PT Tiga Benua. The number of samples taken was 157 respondents who were all customers of PT Tiga Benua specifically covering the Batam center area. T count value for t count promotion (X1) is 3.302 and t count value for brand image (X2) is 7.473, which means that greater than t table is 1.97549. So the hypothesis that their promotion and image are positive for customer loyalty at PT Tiga Benua. Test F obtained by F count> F table or 92,919> 3.05 or significance level (sig) 0,000 <0.05 resulted in a hypothesis approved promotion and brand image and image contributed 54.7% to customer loyalty at PT Tiga Benua. Keywords: brand image; customer loyalty; promotion.
ANALISIS SUKU BUNGA KREDIT DAN JAMINAN KREDIT TERHADAP KEPUTUSAN PENGAMBILAN KREDIT PADA PERUSAHAAN PEMBIAYAAN DI KOTA BATAM Christian L. Tobing, vargo; Herman, Hendri
JURNAL AKUNTANSI DAN INVESTASI Vol 5, No 2 (2020): AKTIVA
Publisher : Fakultas Ekonomi, Program Studi Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to look at the effect of credit interest rates and credit guarantees on credit-making decisions on financing companies in Batam. The respondents in this study were customers who borrowed from financing companies. The number of respondents in this study was 96 respondents. Data acquisition is done by disseminating questionnaires to respondents. Data that has been obtained, tabulated and analyzed using the SPSS program. From the results of the study, it was obtained that credit rates have a significant effect on credit decision-making, credit guarantees have a significant effect on credit decisions, and credit interest rates and credit guarantees simultaneously have a significant effect on credit-making decisions. The R square value in this study was 52.9% which means that the decision on credit making can be explained by the loan interest rate and credit guarantee of 52.9%, while the remaining 47.1% is explained by other variables not included in this study.
Co-Authors Christian L. Tobing, vargo Yanto, Eri