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Utama, Louis
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PENGARUH MEREK, KEPERCAYAAN DAN PENGALAMAN TERHADAP NIAT KONSUMEN DALAM MELAKUKAN TRANSAKSI SECARA ONLINE Utama, Louis; Yuniarwati, Yuniarwati
Jurnal Ekonomi Vol 21, No 3 (2016): November 2016
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v21i3.28

Abstract

This study aims to prove the hypothesis that there is influence between brand orientation, trust in buying online, online buying experience in the past of the online purchase intention. The sample of this study was the students of the Faculty of Economics, University Department of Management and Accounting Tarumanagara. The analysis used multiple regression equation using the method of convenient sample selection and non-probability sampling technique. The results of this study indicate that brand orientation, trust in buying online, and online buying experience in the past has positive influence on online purchase intention either partially or simultaneously
ANALISIS SISTEM DAN PROSEDUR REKRUTMEN CALON SUMBER DAYA MANUSIA PT HERO SUPERMARKET, TBK JAKARTA Widjaya, Oey Hannes; Utama, Louis
Jurnal Ekonomi Vol 22, No 1 (2017): March 2017
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v22i1.187

Abstract

This study was conducted to determine Systems and Procedures Recruitment Candidates HR conducted at PT Hero Supermarket, to find weaknesses in systems and procedures Recruitment conducted at PT Hero Supermarket, to know the systems and procedures Recruitment Candidates human resources for this cause problems for the company to look for a proper solution in the Systems and Procedures Recruitment conducted at PT Hero Supermarket. The object of this research study is PT Hero Supermarket Tbk. engaged in the supermarket industry retailers (supermarket) which was established in 1971 and is located on Jalan Gatot Subroto Kav 64 177 A South Jakarta, Indonesia. Subject Research and Systems Analysis Candidate Recruitment Procedures HR. Methods of data collection by interview and observation. Data processing techniques using the editing, coding, tabulation and komputerasisasi. The analysis and discussion of the results obtained by computerized namely Flowchart Flowchart Candidate Filing HR Recruitment, HR Candidate Recruitment Planning Flowchart, Flowchart Ad Candidate Recruitment HR, Cover Letters Candidate Selection Flowchart human resources PT Hero Supermarket Tbk