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All Journal Jurnal EMT KITA Sains Manajemen:Jurnal Manajemen UNSERA JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) J-MAS (Jurnal Manajemen dan Sains) Owner : Riset dan Jurnal Akuntansi Jurnal Sains Sosio Humaniora Jurnal Mantik JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) Jurnal GeoEkonomi Jurnal Sains Manajemen dan Bisnis Indonesia Enrichment : Journal of Management EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Scientia Jurnal Pengabdian Masyarakat Nusantara Jurnal Ekonomi Jurnal Ekonomi Perjuangan (JUMPER) International Journal of Management Science and Information Technology (IJMSIT) Jurnal Manajemen Formosa Journal of Applied Sciences (FJAS) Jurnal Ilmu Sosial dan Humaniora
Erpurini, Wala
Unknown Affiliation
Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences

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Journal : J-MAS (Jurnal Manajemen dan Sains)

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Pengaruh Pemasaran Digital dan Kesadaran Merek terhadap Keputusan Pembelian di Store Zoya Wala Erpurini; Maman Rukmana; Syifa Aulia Fajrin
J-MAS (Jurnal Manajemen dan Sains) Vol 7, No 1 (2022): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v7i1.374

Abstract

This study aims to determine the effect of digital marketing and brand awareness on purchasing decisions at Zoya Bandung Indah Plaza. The population of this study includes members who buy products at Zoya Bandung Indah Plaza. The survey subjects in this study amounted to 100 people. This research method uses descriptive and linked research methods. This method considers the influence between the independent variable and the dependent variable. The results of the descriptive analysis research show that digital marketing and brand awareness on purchasing decisions at Zoya Bandung Indah Plaza are very good. The data analysis technique used is link test path analysis. It shows that the influence of digital marketing on purchasing decisions is 2%, the influence of brand awareness on purchasing decisions is 387 % of the influence of brand awareness and digital marketing on purchasing decisions at Zoya Bandung Indah Plaza is 829%.
Co-Authors Abdul Holik Azhar Affandi Fachri Setiawan Hakim Mulfatama Hani Fitria Rahmani Irfan Kurnia Ramadhan Irma Devita Haryono Maman Rukmana Moch Badrudin Muhammad Rifky Pratama Nur Alamsyah Nur Alamsyah Rana Ardila Rahma Restu Astuti Rimbun Kencana Sidik Priadana Suci Indahsari Syifa Aulia Fajrin Wapa Samrotul Janah Wia Handayani Zulyanti, Rafikah