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All Journal Jurnal EMT KITA Sains Manajemen:Jurnal Manajemen UNSERA JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) J-MAS (Jurnal Manajemen dan Sains) Owner : Riset dan Jurnal Akuntansi Jurnal Sains Sosio Humaniora Jurnal Mantik JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) Jurnal GeoEkonomi Jurnal Sains Manajemen dan Bisnis Indonesia Enrichment : Journal of Management EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Scientia Jurnal Pengabdian Masyarakat Nusantara Jurnal Ekonomi Jurnal Ekonomi Perjuangan (JUMPER) International Journal of Management Science and Information Technology (IJMSIT) Jurnal Manajemen Formosa Journal of Applied Sciences (FJAS) Jurnal Ilmu Sosial dan Humaniora
Erpurini, Wala
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Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences

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Journal : Enrichment : Journal of Management

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The Influence of Point of Purchase, Brand Image and Increasing Turnover of Mutouch Product Sales in Yogya Riau Junction Wala Erpurini; Hakim Mulfatama; Restu Astuti
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (845.164 KB) | DOI: 10.35335/enrichment.v12i2.405

Abstract

This research aims to determine the effect of point of purchase and brand image on increasing sales turnover of Mutouch products in Yogya riau junction, the population in this study is consumers who shop for products in yogya riau junction, respondents in this study were 80 people, this research method uses the descriptive and associative research, which examines the effect between the independent variables and the dependent variable. The results of the research through descriptive analysis show that point of purchase and brand image on increasing sales turnover of Mutouch products in Yogya Riau Junction are in a fairly good category, the data analysis technique used is path analysis, associative testing shows the effect of point of purchase on turnover by 27, 33%, the influence of brand image on turnover by 29.6%, the effect of point of purchase and brand image on increasing sales turnover of Mutouch products in Yogya Riau Junction by 57,0%
Co-Authors Abdul Holik Azhar Affandi Fachri Setiawan Hakim Mulfatama Hani Fitria Rahmani Irfan Kurnia Ramadhan Irma Devita Haryono Maman Rukmana Moch Badrudin Muhammad Rifky Pratama Nur Alamsyah Nur Alamsyah Rana Ardila Rahma Restu Astuti Rimbun Kencana Sidik Priadana Suci Indahsari Syifa Aulia Fajrin Wapa Samrotul Janah Wia Handayani Zulyanti, Rafikah