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All Journal Jurnal EMT KITA Sains Manajemen:Jurnal Manajemen UNSERA JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) J-MAS (Jurnal Manajemen dan Sains) Owner : Riset dan Jurnal Akuntansi Jurnal Sains Sosio Humaniora Jurnal Mantik JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) Jurnal GeoEkonomi Jurnal Sains Manajemen dan Bisnis Indonesia Enrichment : Journal of Management EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Scientia Jurnal Pengabdian Masyarakat Nusantara Jurnal Ekonomi Jurnal Ekonomi Perjuangan (JUMPER) International Journal of Management Science and Information Technology (IJMSIT) Jurnal Manajemen Formosa Journal of Applied Sciences (FJAS) Jurnal Ilmu Sosial dan Humaniora
Erpurini, Wala
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Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences

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Journal : EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS)

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Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Konsumen dan Dampaknya Pada Kepercayaan Konsumen Lazada Wala Erpurini; Nur Alamsyah; Rimbun Kencana
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 3 No 4 (2022): May 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v3i4.1524

Abstract

This study aims to determine the effect of product quality and service quality on consumer satisfaction and the impact on Lazada consumers' trust at the Elzatta Hijab Official store. The population in this study were followers of the Elzatta Hijab Official store. The research method used is descriptive and associative methods. Where to test the influence between the independent variables and the dependent variable. The results of the research through descriptive analysis showed that product quality, service quality and consumer satisfaction and their impact on consumer confidence were in the very good category. The data analysis technique used is path analysis. Associative testing shows the effect of product quality on consumer satisfaction by 73.8%, the effect of service quality on consumer satisfaction by 22.3%. The effect of product quality and service quality on consumer satisfaction is 90.3%. The effect of product quality, service quality, and consumer satisfaction on consumer confidence is 64.8%.
Co-Authors Abdul Holik Azhar Affandi Fachri Setiawan Hakim Mulfatama Hani Fitria Rahmani Irfan Kurnia Ramadhan Irma Devita Haryono Maman Rukmana Moch Badrudin Muhammad Rifky Pratama Nur Alamsyah Nur Alamsyah Rana Ardila Rahma Restu Astuti Rimbun Kencana Sidik Priadana Suci Indahsari Syifa Aulia Fajrin Wapa Samrotul Janah Wia Handayani Zulyanti, Rafikah