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All Journal Jurnal EMT KITA Sains Manajemen:Jurnal Manajemen UNSERA JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) J-MAS (Jurnal Manajemen dan Sains) Owner : Riset dan Jurnal Akuntansi Jurnal Sains Sosio Humaniora Jurnal Mantik JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) Jurnal GeoEkonomi Jurnal Sains Manajemen dan Bisnis Indonesia Enrichment : Journal of Management EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Scientia Jurnal Pengabdian Masyarakat Nusantara Jurnal Ekonomi Jurnal Ekonomi Perjuangan (JUMPER) International Journal of Management Science and Information Technology (IJMSIT) Jurnal Manajemen Formosa Journal of Applied Sciences (FJAS) Jurnal Ilmu Sosial dan Humaniora
Erpurini, Wala
Unknown Affiliation
Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences

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Journal : Jurnal Pengabdian Masyarakat Nusantara

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KAJIAN STRATEGI PEMASARAN DALAM MENGHADAPI ERA DISRUPSI TEKNOLOGI DI MASA PANDEMI COVID 19 PADA KOPERASI SUSU KUD SARWA MUKTI Erpurini, Wala; Alamsyah, Nur
Jurnal Pengabdian Masyarakat Nusantara (JPMN) Vol 1, No 2 (2021): Agustus 2021 - Januari 2022
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v1i2.454

Abstract

This community service is carried out at KUD Sarwa Mukti which is a dairy cooperative. The purpose of this community service is to conduct a study of the marketing strategy used by this cooperative in the era of technological disruption during the covid-19 pandemic. The method used in this community service is a qualitative descriptive method. The participation of members of the “SARWA MUKTI” Village Unit Cooperative (KUD) is given formally which can assist in every decision making. In contributive participation, residents can make their contribution in the form of providing dairy milk or fresh milk which is regulated by the management of the Village Unit Cooperative (KUD) "SARWA MUKTI" itself which is taken from several villages. The Village Unit Cooperative (KUD) “SARWA MUKTI” only supplies factories such as PT. ULTRA JAYA. So that this activity is expected to provide an increase in production.
Co-Authors Abdul Holik Azhar Affandi Fachri Setiawan Hakim Mulfatama Hani Fitria Rahmani Irfan Kurnia Ramadhan Irma Devita Haryono Maman Rukmana Moch Badrudin Muhammad Rifky Pratama Nur Alamsyah Nur Alamsyah Rana Ardila Rahma Restu Astuti Rimbun Kencana Sidik Priadana Suci Indahsari Syifa Aulia Fajrin Wapa Samrotul Janah Wia Handayani Zulyanti, Rafikah