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All Journal Jurnal EMT KITA Sains Manajemen:Jurnal Manajemen UNSERA JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) J-MAS (Jurnal Manajemen dan Sains) Owner : Riset dan Jurnal Akuntansi Jurnal Sains Sosio Humaniora Jurnal Mantik JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) Jurnal GeoEkonomi Jurnal Sains Manajemen dan Bisnis Indonesia Enrichment : Journal of Management EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Scientia Jurnal Pengabdian Masyarakat Nusantara Jurnal Ekonomi Jurnal Ekonomi Perjuangan (JUMPER) International Journal of Management Science and Information Technology (IJMSIT) Jurnal Manajemen Formosa Journal of Applied Sciences (FJAS) Jurnal Ilmu Sosial dan Humaniora
Erpurini, Wala
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Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences

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Journal : Jurnal Ilmu Sosial dan Humaniora

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Strategi Promosi Digital dalam Menarik Minat Beli Konsumen PT Sinverho Energi Indonesia Wala Erpurini; Irfan Kurnia Ramadhan; Suci Indahsari
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 1 (2023): Maret 2023
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v2i1.1761

Abstract

he research is intended to determine the digital promotion strategy in attracting the purchasing interest of customers of PT Sinverho Energi Indonesia. The objectives of this study are to determine the utilization of social media as part of digital promotion, identify factors that support and hinder digital promotion, determine the digital promotion strategy in attracting customer purchasing interest, and identify the differences in promotion using Facebook Ads, Instagram Ads, and TikTok Ads. This research uses a qualitative-descriptive method, where the study reveals the social situation to be thoroughly, broadly, and deeply examined. The results of observations made during the study produced data as information to analyze the digital promotion strategy in attracting customer purchasing interest of PT Sinverho Energi Indonesia. In this study, snowball sampling method was used to interview several key informants. The data obtained were all documents related to company promotions. The conclusion of this research is that PT Sinverho has sufficiently conducted promotions, but has not maximized the utilization of social media and official website. The factors hindering this are the lack of dedicated human resources for digital marketing. The digital promotion strategy in attracting customer purchasing interest of PT Sinverho Energi Indonesia is analyzed using EFAS, IFAS, and SWOT analysis. The differences in promotion using Facebook Ads, Instagram Ads, and TikTok Ads are analyzed based on their features and ways of working.
Co-Authors Abdul Holik Azhar Affandi Fachri Setiawan Hakim Mulfatama Hani Fitria Rahmani Irfan Kurnia Ramadhan Irma Devita Haryono Maman Rukmana Moch Badrudin Muhammad Rifky Pratama Nur Alamsyah Nur Alamsyah Rana Ardila Rahma Restu Astuti Rimbun Kencana Sidik Priadana Suci Indahsari Syifa Aulia Fajrin Wapa Samrotul Janah Wia Handayani Zulyanti, Rafikah