Claim Missing Document
Check
Articles

Found 2 Documents
Search

Penggunaan Digital Marketing Sosial Media pada Batik SR Batam Elvin, Elvin; Kalista, Evita; Putri, Intan Pratama; Jason, Jason; Barahama, Jonathan Miguel; Ng, Reny; Nurhaliza, Syitty; Pradana, Wahyu Ihsan; Bhalqis, Yaumil Yuninda; Kelana, Zorine
National Conference for Community Service Project (NaCosPro) Vol 1 No 1 (2019): The First National Conference of Community Service Project 2019 (Accepted Papers)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (390.17 KB)

Abstract

Social media nowadays is very important in your daily life. We can know this by how Indonesia is being the fourth largest internet user in the world. Not only in Indonesia, but social media is also being used by almost all countries around the world. Social media is are very helping human in our daily life. Social media can give us the place for socializing, building social networks, helping us getting information, as an education facility, even social media can be used as buying or selling media. The action of promotion or trading stuff by digital media or what we called social media is the definition of digital marketing. Digital marketing is one of the strategies that can be used by a small business runner or the middle business runner because digital marketing needs only a small amount of capital. Other than that, because social media nowadays is improving very fast, digital marketing can expand its range much easier.
PENGARUH SELF-CONTROL, FAMILY INFLUENCE DAN OVERCONFIDENCE TERHADAP SAVING HABIT DENGAN FINANCIAL ATTITUDE SEBAGAI MEDIATOR NG, Reny; Yuwono, Wisnu
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 6 No 1 (2022): Edisi Januari - April 2022
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v6i1.1855

Abstract

Kebiasaan menabung didefinisikan sebagai kebiasan untuk menyisihkan pendapatan untuk kebutuhan yang sudah direncanakan maupun kebutuhan mendadak di masa depan. Menabung merupakan kegiatan investasi dan menyimpan uang untuk kebutuhan di masa depan. Penelitian melibatkan 245 pemilik rekening bank sebagai tabungan pada responden usia muda sebagai objek penelitian. Hasil uji menunjukkan bahwa semua hipotesis berpengaruh signifikan kecuali pada hipotesis yang menyatakan terdapat hubungan pada over confidence terhadap saving habit dengan financial attitude sebagai variable mediasi dan pada hipotesis pengaruh over confidence terhadap financial attitude dimana pada variabel tidak terdapat pengaruh antar variabel.