Article Per Year (5 Year)
p-Index From 2019 - 2024
1.048
P-Index
This Author published in this journals
All Journal Jurnal Mirai Management Jurnal STEI Ekonomi Jurnal Akuntansi dan Manajemen BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat International Journal of Economy, Education and Entrepreneurship (IJE3) Entrepreneurship and Community Development
Megayani, Megayani
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences Other

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
The influence of e-service quality and e-satisfaction on repurchase intention: Mediating role of e-trust Megayani, Megayani; Chandra, Rama; Haidina, Nur
Jurnal STEI Ekonomi Vol 32 No 2 (2023)
Publisher : Bagian Pengelolaan Jurnal dan Penerbitan - Sekolah Tinggi Ilmu Ekonomi Indonesia (BPJP - STIE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/jemi.v32i02.836

Abstract

This study aims to determine the role of e-trust in moderating the effect of e-service quality and e-satisfaction on the repurchase intention of Tokopedia's female consumers. This study uses a positive approach and partial least square analysis technique on samples of Tokopedia’s female customers, who have purchased fashion products within the past three months. The sampling method used in this study is purposive sampling, with a total of 100 respondents. First, we find that there is a positive influence of e-service quality on e-trust, e- satisfaction on e-trust and e-trust onrepurchase intention. Second, the mediating role of e-trust has proven statistically significant in predicting the influences of e-service quality and e-satisfaction on repurchase intentions of Tokopedia’s female cunsumers. The limitations of this research is the relatively small sample size and the data are collected from a single online shopping store. Conclusions from this study may not generalize well to the entire online shopping. Our findings imply that the consumer’s e-trust is possibly as antecedent of female cunsumers repurchase intention in online vendors.
Understanding consumer behavior in choosing bear brand milk products using the Analytical Hierarchy Process (AHP) method Prabantoro, Gatot; Amanah, Aam; Megayani, Megayani; Mulyati, Ade
Jurnal Manajemen Vol 21 No 1 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STEI) Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/jam.v21i1.1405

Abstract

This research aims to understand the behavior of consumers of BB milk products using the Analytic Hierarchy Process (AHP) method. This research uses a qualitative method with analysis using the AHP method to help determine consumer choices in choosing the BB milk products they consume by considering price, promotion, packaging, location, and product benefits. Data and information were collected through in-depth interviews with 21 informants who were consumers who frequently consumed BB milk products, then the data and information were converted into questionnaire answers and processed using the AHP method. The research results show that consumers mostly consider product benefits and strong promotions as the basis for decisions before purchasing BB milk products. The most frequently purchased product variant is BB Original.
Digital Marketing Optimization: Empowering Market Growth for MSMEs in Kahuku Village, East Likupang Prabantoro, Gatot; Mais, Rimi Gusliana; Megayani, Megayani; Mustika, Maya; Ardheta, Preztika Ayu; Faruqi, Faris; Anthonio, Dean Salomo; Kawung, Goerge M.V.; Siwu, Hanly F.J
Entrepreneurship and Community Development Vol. 2 No. 1 (2024): MAY 2024
Publisher : Santoso Academy Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/ecd.v2i1.226

Abstract

Community Service is a core element of the Tridharma of Higher Education and a key responsibility of lecturers. This PKM (Community Service Program) focuses on Micro, Small, and Medium Enterprises (MSMEs) in Kahuku Village, Likupang Timur District, North Minahasa Regency, North Sulawesi Province. The goal is to optimize digital marketing to expand the market reach of MSMEs by using and managing information on the Google My Business platform. The PKM activities are conducted in a hybrid format, combining online sessions via Zoom and offline sessions in Kahuku Village on October 6, 2023, from 08:00 to 12:00 WIB. The implementation team includes lecturers from STIE Indonesia Jakarta, in collaboration with the Faculty of Economics and Business at Sam Ratulangi University, Nusa Utara Tahuna State Polytechnic, New Jerusalem Theological College Manado, and Pioneer Manado STIE. The primary participants are MSME operators in Kahuku Village. After participating in the program, participants are expected to enhance their business presence by showcasing their products on Google My Business. This initiative aims to help MSMEs in Kahuku Village attract tourists through effective digital marketing strategies, increase product visibility, and positively impact local economic development.
Urban Farming Dengan Teknologi Precision Farming Sebagai Upaya Meningkatkan Kesejahteraan Masyarakat dan Pemanfaatan Lahan Kosong Lovita, Erna; Faruqi, Faris; Megayani, Megayani; Abidin, Zainal; Khoiriyah, Maisa Nur; Dzulfikar, Muhammad Ali
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 6 No 1 (2024)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v6i1.1181

Abstract

Urban Farming is proposed as a solution for unused land (empty land), as well as allowing residents to increase productivity by managing unproductive empty land. The community service program (PKM) is implemented by STIE Indonesia Jakarta in partnership with PT Alif Tekno Farm (ATF). PKM was carried out in Kebon Baru, Tebet, South Jakarta, near the Ciliwung river. The priority of this community service is to empower unemployed individuals or communities while utilizing empty land in urban areas. This program uses precision farming technology with a Smart Nutrition Valve (KNP) tool that saves water, fertilizer, energy and labor. The commodity being developed is a short-lived fruit plant (65 days) which is suitable for lowland areas, namely melons. Training and mentoring is carried out by PT ATF from sowing to harvest. Furthermore, training and assistance in financial management and marketing of harvests was carried out by the STIE Indonesia PKM team. At the end of the program, the target community has independence in managing and developing sustainable urban farming.
THE ROLE OF CHARACTER COMPETENCY VALUE AND PERCEIVED USEFULNESS AS MEDIATORS OF VIRTUAL ITEM VALUE ON REPURCHASE INTENTION Chandra, Rama; Syamsuar, Ginanjar; Megayani, Megayani; S, Dwi Windu; Mufid, Zhafran
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 3 No. 3 (2023): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v3i3.220

Abstract

This research aims to determine the role of character competency values and perceived usefulness as mediators of virtual item values on intention in repurchasing Mobile Legends skins. The population in this study were Mobile Legends Jabodetabek game players, with the sample criteria being Mobile Legends game players who had purchased skins in the last year. Data collection used a questionnaire distributed using Google Form via Whatsapp, and data analysis used SEM_PLS path analysis. The research results show that the value of virtual items has a positive effect on repurchase intention, character competency and perceived usefulness. The character competency value also has a positive effect on repurchase intention. However, character competency value does not mediate the effect of virtual item value on repurchase intention. Perceived usefulness has no effect on repurchase intentionand is also not a mediator of virtual item value on Mobile Legend players' intentionin repurchasing skins
Determinan Minat Beli Produk Halal Facial Wash Ponds Pada Generasi Milenial Megayani, Megayani; Chandra, Rama; Dwi Larasati, Joko Bagio Santoso, Ginanjar Syamsuar,
Jurnal Mirai Management Vol 9, No 1 (2024)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v9i1.7246

Abstract

ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh advertisement, celebrity endorsement, kualitas produk, dan islamic branding terhadap minat beli facial wash ponds . Populasi dalam penelitian ini adalah generasi milenial yang tinggal di wilayah Jakarta Pusat. Pengumpulan data dengan cara mendistribusikan kuesioner menggunakan Google Form via Whatspp, dan analisis yang digunakan adalah SEM-PLS Hasil penelitian menunjukkan bahwa advertisement, celebrity endorsement dan kualitas produk berpengaruh terhadap minat beli. Sedangkan islamic branding tidak berpengaruh terhadap minat beli. Kata Kunci: Advertisement, Celebrity Endorsement, Kualitas Produk, Islamic Branding, Minat Beli. ABSTRACT This research aims to determine the influence of advertisements, celebrity endorsements, product quality, and Islamic branding on interest in buying facial wash ponds. The population in this study is the millennial generation who live in the Central Jakarta area. Data were collected by distributing questionnaires using Google Form via Whatspp, and the analysis used was SEM-PLS. The results of the research show that advertisements, celebrity endorsements and product quality influence buying interest. Meanwhile, Islamic branding has no effect on purchasing interest. Keywords: Advertisement, Celebrity Endorsement, Product Quality, Islamic Branding, Purchase Intention
Co-Authors Amanah, Aam Anthonio, Dean Salomo Chandra, Rama Dwi Larasati, Joko Bagio Santoso, Ginanjar Syamsuar, Dzulfikar, Muhammad Ali Faruqi, Faris Ginanjar Syamsuar Haidina, Nur Kawung, Goerge M.V. Khoiriyah, Maisa Nur Lovita, Erna Mufid, Zhafran Mulyati, Ade Mustika, Maya Prabantoro, Gatot Preztika Ayu Ardheta Rimi Gusliana Mais S, Dwi Windu Siwu, Hanly F.J Zainal Abidin