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All Journal JURNAL BISNIS STRATEGI Admisi dan Bisnis
Sulistyorini, Utami Tri
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH INFORMASI PRODUK, KESAN DAN ATURAN SOSIAL SERTA KESENANGAN TERHADAP OPTIMASI STRATEGI PERIKLANAN MELALUI APRESIASI IKLAN PADA PRODUK SABUN MANDI LUX DAN LIFEBUOY (STUDI PADA IBU RUMAH TANGGA DI KOTA SEMARANG) Utaminingsih, Adiyati; Rahardjo, Daryono; Sulistyorini, Utami Tri
JURNAL BISNIS STRATEGI Vol 9, No 7 (2002): Juli
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1394.959 KB) | DOI: 10.14710/jbs.9.7.14-32

Abstract

Advertising is an important social phenomenon. It stimulates consump­ tion, economic activity, models life styles, and a certain value orientation. Consumers are confronted with subtantial daily doses of advertising in multiple media. Everyone seems to  hold an opinion about various aspects of advertising ranging from amusement and admiration to cynicism and condemnation.Most advertisers agree that optimal advertising strategy should consider qualitative factors, such as  audience involvement.  This paper examines the research on qualitiative factors and how to incorporate them into the optimization process. It is believed that such research is impor­ tant because better knowledge about qualitative viewing factors will improve the planning and optimization process.
PERAN KOPERASI TERHADAP PEMBERDAYA EKONOMI RAKYAT DALAM UPAYA PENGEMBANGAN USAHA KECIL DI MASA KRISIS EKONOMI Sulistyorini, Utami Tri
JURNAL BISNIS STRATEGI Vol 6, No 4 (2001): Juli
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1241.934 KB) | DOI: 10.14710/jbs.6.4.81-100

Abstract

This research is based on assumption that cooperation contribution toward small entrepreneurs’ development has not been felt especially for the coop members. Based on this, the research is aimed at identifying how far cooperation contribution toward small entrepreneurs’ development, also identifying the variety of activies in that cooperation has the biggest contribution. Data is collected through purposive random sampling method. While data is analyzed with ANOVA model. The result of analysis shows that cooperation services and activities have satisfied almost all member and society of cooperation. However, the member and society’s Rural and Urban Cooperation differ in stating the cooperation’s activities, which satisfied them.Based on the cooperation’s activities which can satisfy both member’s and society Rural and Urban Cooperation can be defined the activities which the both cooperation has the biggest contribution. Those are; Capital Loan, Production and Marketing.
City Mapping and Leading Creative Industry Sub Sectors as the Basis of City Branding Policy in Central Java Sulistyorini, Utami Tri; Amid, Jusmi -; Widiyati, Sri -
Admisi dan Bisnis Vol 21, No 1 (2020): PEBRUARI 2020
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (175.7 KB) | DOI: 10.32497/ab.v21i1.1796

Abstract

The research is aimed to gain a map of the cities/districs and the competitive advantage of creative industry sectors  as a base of city branding. In order to achieve this goal, secondary data from BPS and Bekraf are used. There are 15 creative industry sectors in 35 Cities of Central Java.These data are analysed by using three methods, those are ShiftShare, Location Quotient, and Specialization Indices.ShiftShare analysis is employed to map the competititve advantage of creatice industry sectors in Central Jawa. While Location Quotient, and Specialization Indicesare used to map cities/districts in Central Java which has a competitive advantage to empower the creative industry (results of shift share analysis).The analisys results show that Surakarta City, Demak District and Magelang District have ability to empower their creative industry sectors to push their economic growth.The results also show that Klaten District which is a transit district of the two center tourism city (Surakarta and Yogyakarta), their manufacture sectors have a positive competitve shift and  biggest contribution for their economic growth. Acomodation and beverages, information and communications, also company service are the primacy creative industry sectors of Surakarta City and Magelang District. While trade is the primacy creative industry sector of Demak District
Co-Authors Amid, Jusmi - Rahardjo, Daryono Sri Widiyati, Sri Utaminingsih, Adiyati