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All Journal JURNAL BISNIS STRATEGI Jurnal Manajemen Bisnis BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks
Retnaningrum, Maharani
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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FAKTOR - FAKTOR YANG MEMPENGARUHI STRUKTUR MODAL EMITEN SEKTOR MANUFAKTUR DI BEI PERIODE 2006 – 2011 Retnaningrum, Maharani
JURNAL BISNIS STRATEGI Vol 21, No 2 (2012): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (113.493 KB) | DOI: 10.14710/jbs.21.2.46-61

Abstract

This research was performed to investigate the influence of profitability, firm size, growth, asset structure, and liquidity on capital structure at manufacture company published financial report during period 2006 - 2011. Empirical evidence showed that profitability, firm size, and liquidity had significant influence on capital structure of manufacture company listed in ISX over period 2006-2011 at level of significance less than 5%.
Peningkatan Kompetensi Usaha Mikro Kecil dan Menengah (UMKM) Berbasis Analisa Studi Kelayakan Bisnis Pratama, Bima Cinintya; Bagis, Fatmah; Retnaningrum, Maharani; Innayah, Maulida Nurul
Berdikari: Jurnal Inovasi dan Penerapan Ipteks Vol 7, No 2 (2019): August
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/bdr.7262

Abstract

The doers of micro small medium enterprises (UMKM) of Subdistrict Branch Office of Aisyiyah (PCA) in North Purwokerto have limited understanding and skills in the evaluation of management performance and financial management. These activities aim to improve the competence of the doers of micro small medium enterprises (UMKM) of PCA in North Purwokerto on the business development based on business feasibility study. The participants joining the accompaniment of the evaluation of management performance and financial management competence were 24 people. The methods used in the accompaniment were theory exposure and case study, business consultation, and the practice of the formulation of business feasibility study-based enterprises in groups. The results of the accompaniment show that the knowledge of the doers of micro small medium enterprises (UMKM) on the aspect of management and finance based on the business feasibility study improves. 
The Impact of Marketing Expenditure on Firm Performance Haryanto, Totok; Retnaningrum, Maharani
Jurnal Manajemen Bisnis Vol 11, No 2: September 2020
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.11297

Abstract

This study aimed to examine whether marketing expenditure affected firm performance. Previous research has mentioned that there was an influence between marketing expenditure to profitability and firm value. However, some stakeholders and practitioners perceived that the budget for marketing expenditure has already overspent, which means it was assumed that marketing expenditure is very high cost and difficult to measure. In this research, the contribution of marketing expenditure to firm performance of the big four of the telecommunication companies in Indonesia (PT. Telkom, Tbk (including PT. Telkomsel), PT. Indosat Ooredoo, Tbk, PT. XL Axiata, Tbk, and PT. Smartfren Telecom, Tbk) would be analyzed. Firm performance was proxied as the profit margin on sales (PM on Sales), return on assets (ROA), return on investment (ROI), and return on equity (ROE). The methodology of the research used the quantitative model, and the analysis applied the simple regression. The results showed that the marketing expenditure had a significant effect on PM on Sales, ROI, and ROE, partially. On the contrary, the marketing expenditure had no impact on the return on assets (ROA).
Peningkatan Kompetensi Usaha Mikro Kecil dan Menengah (UMKM) Berbasis Analisa Studi Kelayakan Bisnis Pratama, Bima Cinintya; Bagis, Fatmah; Retnaningrum, Maharani; Innayah, Maulida Nurul
Berdikari: Jurnal Inovasi dan Penerapan Ipteks Vol 7, No 2 (2019): August
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/bdr.7262

Abstract

The doers of micro small medium enterprises (UMKM) of Subdistrict Branch Office of Aisyiyah (PCA) in North Purwokerto have limited understanding and skills in the evaluation of management performance and financial management. These activities aim to improve the competence of the doers of micro small medium enterprises (UMKM) of PCA in North Purwokerto on the business development based on business feasibility study. The participants joining the accompaniment of the evaluation of management performance and financial management competence were 24 people. The methods used in the accompaniment were theory exposure and case study, business consultation, and the practice of the formulation of business feasibility study-based enterprises in groups. The results of the accompaniment show that the knowledge of the doers of micro small medium enterprises (UMKM) on the aspect of management and finance based on the business feasibility study improves. 
The Impact of Marketing Expenditure on Firm Performance Haryanto, Totok; Retnaningrum, Maharani
Jurnal Manajemen Bisnis Vol 11, No 2: September 2020
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.11297

Abstract

This study aimed to examine whether marketing expenditure affected firm performance. Previous research has mentioned that there was an influence between marketing expenditure to profitability and firm value. However, some stakeholders and practitioners perceived that the budget for marketing expenditure has already overspent, which means it was assumed that marketing expenditure is very high cost and difficult to measure. In this research, the contribution of marketing expenditure to firm performance of the big four of the telecommunication companies in Indonesia (PT. Telkom, Tbk (including PT. Telkomsel), PT. Indosat Ooredoo, Tbk, PT. XL Axiata, Tbk, and PT. Smartfren Telecom, Tbk) would be analyzed. Firm performance was proxied as the profit margin on sales (PM on Sales), return on assets (ROA), return on investment (ROI), and return on equity (ROE). The methodology of the research used the quantitative model, and the analysis applied the simple regression. The results showed that the marketing expenditure had a significant effect on PM on Sales, ROI, and ROE, partially. On the contrary, the marketing expenditure had no impact on the return on assets (ROA).
Co-Authors Bagis, Fatmah Haryanto, Totok Maulida Nurul Innayah Pratama, Bima Cinintya