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All Journal Al-Iktisab: Journal of Islamic Economic Law Etihad: Journal of Islamic Banking and Finance
Safira, Raja Ela
Unknown Affiliation
Religion Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Islamic Branding Experience dan Customer Citizenship Behaviour terhadap Keputusan Menggunakan Layanan LinkAja Syariah Safira, Raja Ela; Rahmanto, Dhidhin Noer Ady
Etihad: Journal of Islamic Banking and Finance Vol. 2 No. 1 (2022)
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/etihad.v2i1.3953

Abstract

The influence of Islamic branding experience and customer citizenship behavior on the decision to use sharia linkaja services is the focus of this research, this is due to the increasing use of digitalization of sharia finance. The sample used was 252 respondents, the sampling technique used purposive sampling, namely the selection of samples with specified criteria. The results show that partially Islamic branding experience has a significant effect on decisions to use services, then customer citizenship behavior has a positive and significant effect on decisions to use services, which means that the better customer citizenship behavior, the more decisions to use services. Simultaneously, both Islamic branding experience and customer citizenship behavior have a positive and significant effect on decisions to use services simultaneously.Islamic branding experience dan customer citizenship behaviour terhadap keputusan menggunakan layanan linkaja syariah menjadi fokus penelitian dikarenakan meningkatnya penggunaan digitalisasi keuangan syariah. Sample yang diperoleh 252 responden, teknik pengambilan sample menggunakan purposive sampling, yaitu pemilihan sample dengan kriteria tertentu. Hasil penelitian menunjukkan secara parsial islamic branding experience berpengaruh signifikan terhadap keputusan menggunakan layanan, Selanjutnya customer citizenship behaviour berpengaruh positif dan signifikan terhadap keputusan menggunakan layanan artinya semakin baik customer citizenship behaviour maka semakin meningkatkan keputusan menggunakan layanan. Secara simultan baik islamic branding experience dan customer citizenship behaviour berpengaruh secara bersamaan positif dan signifikan terhadap keputusan menggunakan layanan.
Regional Promotion and Halal Tourism E-Marketing of Tourism Visiting Motives in Yogyakarta Safira, Raja Ela; Rahmanto, Dhidhin Noer Ady; Fahmi, Annas Syams Rizal
AL- IKTISAB Journal of Islamic Economic Law Vol 2 No 2 (2018)
Publisher : University of Darusssalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/al-iktisab.v2i2.3899

Abstract

This research was conducted to find out how the influence of Halal Tourism Promotion Based on E-Marketing Against Tourist Visits in Yogyakarta. Promotion is an important thing that needs to be done and considered in attracting tourists. In this millennial era technology is developing very rapidly, so many activities are carried out using technology. Thus the use of E-Marketing is considered suitable for increasing tourists. The testing method is to use multiple linear regression method with moderating variables to show the results of the study of the influence of Halal Tourism Promotion Based on E-Marketing Against Tourist Visits in Yogyakarta. Data collection techniques used were questionnaires and observations. From the results of this study it was found that the use of E-Markenting can increase wisatawan's interest in visiting halal tourism in Yogyakarta. At first when using regional promotions only gained 7% and when using E-Marketing increased to 67%.
Co-Authors Dhidhin Noer Ady Rahmanto Fahmi, Annas Syams Rizal