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All Journal Diponegoro Journal of Management COMMICAST Jurnal Komunikasi Indonesia
Hariyanti, Nunik
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Museum Smend marketing strategy in increasing tourist visits Lailatul, Fatimah Nurul; Nugraha, Julyan Tama; Nugraha, Julyan Tama; Hariyanti, Nunik
COMMICAST Vol 2, No 2 (2021): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v2i2.3402

Abstract

Nusantara batik is a traditional work of art that has certain motifs originating from regions throughout Indonesia. Indonesian batik has unique motifs so that many foreigners love Indonesian batik. Germany is one country that really admires the work of Indonesian batik. One proof of this is the establishment of the Smend Batik Museum which is located in the center of Cologne City, to be precise in the Mainzerstra area. ”E. The Batik Smend Museum has a marketing strategy to attract readers and tourists to visit the Smend Batik Museum. This study aims to see the marketing strategy used by the Museum Batik Smend in increasing foreign tourist visits. The research method used is a literature study with a qualitative approach. The results showed that the website media can increase foreign tourist visits.
PENGARUH PROFITABILITAS, LEVERAGE, LIKUIDITAS, COLLATERALIZABLE ASSETS, DAN GROWTH IN NET ASSETS TERHADAP KEBIJAKAN DIVIDEN DENGAN FIRM SIZE, FIRM AGE, DAN BOARD SIZE SEBAGAI VARIABEL KONTROL (Studi Kasus Pada Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia (BEI) Tahun 2017-2019) Hariyanti, Nunik; Demi Pangestuti, Irene Rini
Diponegoro Journal of Management Volume 10, Nomor 3, Tahun 2021
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT The purpose of this research is to analyze the factors affecting dividend policy. This research using profitability, leverage, liquidity, collateralizable assets, and growth in net assets as a independent variable, and then dividend policy as a dependent variable. In addition, firm size, firm age, and board size are used as a control variable. This research using secondary data and the population of this research is 363 manufacturing firms listed on Indonesian Stock Exchange in period 2017-2019. By purposive sampling method, 44 manufacturing firm were obtained as the sample of this research. The analytical method used in this research is multiple linear regression analysis. The result of this research indicate that profitability and collateralizable assets has a positive and significant effect on dividend policy, leverage have insignificant effect on dividend policy, liquidity has a positive and insignificant effect on dividend policy, and growth in net assets has a negative and significant effect on dividend policy.
Critical Discourse Analysis of Mgdalenaf’s Choices on MSMEs during the Covid-19 Pandemic Hariyanti, Nunik; An Nur, Fitrinanda; Nabilah, Rifdah Ghinah
Jurnal Komunikasi Indonesia Vol. 11, No. 2
Publisher : UI Scholars Hub

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Abstract

This study focuses on how the discourse on helping Micro, Small and Medium Enterprises (MSMEs) during the Covid-19 pandemic is shown on the food vlogger Mgdalenaf. MSMEs are in the spotlight because they are an important sector in the Indonesian economy that has been affected by the Covid-19 pandemic. One of the Indonesian food vloggers with almost 4 million followers on the YouTube channel; since the end of 2020, Mgdalenaf has broadcast programs to help MSMEs in the Jabodetabek area. In 2021, Mgdalenaf and the team were trying to reach a wider range of MSMEs affected by the Covid-19 Pandemic in Java-Bali. MSMEs themselves are the pillars of the Indonesian economy because 60% of Indonesia’s GDP comes from MSMEs. Discourse to help MSMEs through its broadcasts. The researcher aims to reveal the critical discourse raised by the creator of the food vlogger Mgdalenaf related to the issue of helping MSMEs using van Dijk’s critical discourse analysis through three components of analysis, namely text, social cognition and social analysis. The results of this study, the text describes the experiences of SMEs amid the Covid-19 Pandemic. In the context of social cognition, creators have a role to play in helping the affected MSMEs. While the social analysis raised is the dominance of the existing discourse in society, MSMEs represent the lower middle-class economy, which is currently difficult to carry out the production, distribution and consumption processes. In addition, the discourse that emerged was to revive MSMEs as a driver of the community’s economy, and women were also able to contribute to the economy’s running.
Co-Authors An Nur, Fitrinanda Irene Rini Demi Pangestuti Lailatul, Fatimah Nurul Nabilah, Rifdah Ghinah Nugraha, Julyan Tama