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All Journal Diponegoro Journal of Management COMMICAST Jurnal Komunikasi Indonesia
Hariyanti, Nunik
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Journal : COMMICAST

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Museum Smend marketing strategy in increasing tourist visits Lailatul, Fatimah Nurul; Nugraha, Julyan Tama; Nugraha, Julyan Tama; Hariyanti, Nunik
COMMICAST Vol 2, No 2 (2021): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v2i2.3402

Abstract

Nusantara batik is a traditional work of art that has certain motifs originating from regions throughout Indonesia. Indonesian batik has unique motifs so that many foreigners love Indonesian batik. Germany is one country that really admires the work of Indonesian batik. One proof of this is the establishment of the Smend Batik Museum which is located in the center of Cologne City, to be precise in the Mainzerstra area. ”E. The Batik Smend Museum has a marketing strategy to attract readers and tourists to visit the Smend Batik Museum. This study aims to see the marketing strategy used by the Museum Batik Smend in increasing foreign tourist visits. The research method used is a literature study with a qualitative approach. The results showed that the website media can increase foreign tourist visits.
Co-Authors An Nur, Fitrinanda Irene Rini Demi Pangestuti Lailatul, Fatimah Nurul Nabilah, Rifdah Ghinah Nugraha, Julyan Tama