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ANALYSIS OF TOURISM ATTRACTION, ACCESSIBILITY, AMENITIES, AND ANCILLARY SERVICES TOWARDS LOYALTY WITH CUSTOMER SATISFACTION AS INTERVENING VARIABLE IN BETAWI SETU BABAKAN JAKARTA La Are, Robert
Emerging Markets : Business and Management Studies Journal Vol 4 No 2 (2017)
Publisher : Academic Research Centre Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (232.817 KB) | DOI: 10.33555/ijembm.v4i2.2

Abstract

The satisfaction of tourists is a desirable achievement in the tourism sector, especially in one tourist destination. Satisfaction also has an influence on the emergence of loyalty. This study was conducted from February ? June 2015 to examine the effect of factors affecting the sake of the visitors of Setu Babakan and its impact on loyalty. These factors consist of Tourism Attraction, Amenities, Accessibility and Ancillary Services. Primary data were collected through observation of questionnaires distributed to tourists visiting and were enjoying tourism products at Betawi Cultural Village Setu Babakan, Jakarta. Questionnaire collected 120 respondents who then analyzed using the method of Multiple Linear regression analysis. The test result of Attraction Attractions is 0.570 with beta coefficient value of 0.117. Accessibility of 0.370 with beta coefficient value of -0.160. Amenities of 0.001 with the value of beta coefficient of -0.633. and Ancillary Services of 0.336 with the value of beta coefficient of -0.107. thus the whole factor is declared no effect on visitor satisfaction. Test Result of Satisfaction Factor of 0.000 with beta coefficient value of 0.955. thus Satisfaction has a positive and significant influence on Travelers Loyalty
THE INFLUENCE OF KOREAN POP CULTURE TOWARD CONSUMER INTENTION ON SELECTING KOREAN FOODS Wicaksono, Liswindwinanto; La Are, Robert
Emerging Markets : Business and Management Studies Journal Vol 4 No 1 (2016)
Publisher : Academic Research Centre Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (619.337 KB) | DOI: 10.33555/ijembm.v4i1.58

Abstract

The purpose of the research is to find out the influence of Korean Pop Culture toward consumerintention on selecting Korean food. Korean Drama and Korean pop music are two phenomenal Korean pop culture which are spreaded around the world. In 1997, Korean Drama was first broadcast in China, following with the big step in 2004 where Korean Drama exported also to Hong Kong and Taiwan while Korean Pop Music start to gain popularity in the late of 1990s. In Indonesia, Korean Drama and K-pop music began to be popular in beginning of 2000?s. Their popularity are followed by Korean foods in 2014. This research is to look specifically on whether Korean Pop Culture influence Indonesian people to choose Korean foods as their options. Using SPSS software and with simple linear regression method analysis, 100 respondents? data collected is processed through validity and reliability test, classical assumption test and hypothesis testing. The results show that Korean Pop Culture influence Indonesian people to choose Korean foods.
The Relationship of Risk Perceptions and Visit Intentions on Jakarta Tourist’s Behaviour (Case Study of Bali During 2nd Phase of Covid-19) Serlinda, Nathania; La Are, Robert
Conference Series Vol. 3 No. 2 (2021): International Conference on Global Innovation and Trends in Economy 2021
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/conferenceseries.v3i2.602

Abstract

In the beginning of 2020, a highly infectious virus called Coronavirus that started in Wuhan, China hit various parts of the world including Indonesia especially, Jakarta as Jakarta has the highest number of active Coronavirus cases in Indonesia. Unfortunately, the tourism industry became one of the most severely affected sectors. This year, which is 2021, the world has entered the 2nd year of the pandemic Covid-19. However, even though Covid-19 has caused numerous negative impacts for Jakarta citizens, the number of domestic tourist in Bali was starting to increase in the first quarter of this year. Therefore, it raised a question whether is there any relationship between risk perceptions and visit intention towards Jakarta tourist’s behaviour during the 2nd year of pandemic. Quantitative research method with online questionnaire as the research instrument was conducted and 380 respondents were participated in this research. Thereafter, the data was analysed using SPSS and the results found that there is a strong negative relationship between risk perceptions and tourist behaviour. Besides, this study also found out that there is strong positive relationship between visit intentions and tourist behaviour.