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All Journal Emerging Markets : Business and Management Studies Journal
Soeprapto, Vishnuvardhana
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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THE IMPACT OF INDONESIAN FILM TOWARDS PROMOTING RANU KUMBOLO LAKE IN EAST JAVA, INDONESIA Hoorina, Jessica; Soeprapto, Vishnuvardhana
Emerging Markets : Business and Management Studies Journal Vol 2 No 2 (2015)
Publisher : Academic Research Centre Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1083.218 KB) | DOI: 10.33555/ijembm.v2i2.23

Abstract

A phenomenon called film-induced tourism which lately been increasing the amount of visitor towards a destination that appear through a movie. Watching movie is an intangible visual experience, but it could be change into an actual experience by visiting the film locations. It will give tourist an involvement and recreate their own feeling by experiencing themselves into a destination. In this research, evaluate the correlation of film-induced tourism towards the effectiveness of promotional destination tool. By using a novel-based movie from Indonesia, ?5 Cm? movie and Ranu Kumbolo Lake, which is located in Mount Semeru in East Java, Indonesia; as the location which will be promoted as the result of watching ?5 Cm? movie. The research methods will be using quantitative data and also questionnaires as research techniques. This research shows a strong relationship between film-induced tourism and the effectiveness of promotional destination tool, which shown by Structural Equation Modeling (SEM).
IDENTIFYING EMPLOYEE REQUIREMENTS OF 5 STAR LOCAL HOTELS IN JAKARTA IN FACING ASEAN ECONOMIC COMMUNITY Abadi, Fiter; Soeprapto, Vishnuvardhana; Adam, Mochammad Riyadh
Emerging Markets : Business and Management Studies Journal Vol 3 No 2 (2016)
Publisher : Academic Research Centre Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33555/ijembm.v3i2.31

Abstract

This study is significant for the local five star hotels in Indonesia to identify the needs of human resource improvements especially to face the ASEAN Economic Community. In tourism industry, especially in Hotel Industry, the quality of HR is very crucial since employees face customers in daily life. This research is focused on five star local hotel and the samples are taken from five star local hotels in Jakarta with comparison of international five star hotel. To be more comprehensive, this research as well takes on tourism high school in Jakarta. As five stars hotels, customers are varying from their intention to stay and their nationalities. Therefore, employees are strongly needed to speak fluent English so that they can serve the customers well. However, based on the interview with local five star hotel, only limited employee can speak English and therefore it is needed to have English training as one of the priorities in every hotel. Secondly in it founded that tourism high school as the source of potential employee have done many training and focus on skills for its students and the allocation of time for English skill cannot be maximize since the curriculum of the school on government regulation.
Co-Authors Abadi, Fiter Adam, Mochammad Riyadh Hoorina, Jessica