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All Journal JUIMA : Jurnal Ilmu Manajemen Jurnal Bakti Saraswati Forum Manajemen International Journal of Accounting & Finance in Asia Pasific Journal of International Conference Proceedings
Gunadi, I Gusti Ngurah Bagus
Fakultas Ekonomi Universitas Mahasaraswati Denpasar
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Journal : Jurnal Bakti Saraswati

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ANALISIS LINGKUNGAN PERUSAHAAN SEBAGAI PERENCANAAN STRATEGI BISNIS PADA USAHA KECIL DAN MENENGAH (UKM) DI KOTA DENPASAR Ni Putu Yeni Astiti; I Gusti Ngurah Bagus Gunadi
Jurnal Bakti Saraswati (JBS): Media Publikasi Penelitian dan Penerapan Ipteks Vol. 6 No. 2 (2017): Jurnal Bakti Saraswati (JBS) : Media Publikasi Penelitian dan Penerapan Ipteks
Publisher : Lembaga Penelitian dan Pemberdayaan (Institute for Research and Community Empowerment) Universitas Mahasaraswati Denpasar Bali

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Abstract

The objective of strategic planning is to establish and improve the business and the company's products to achive company profit and growth target. Internal environment that can be analyzed include several things, as marketing and distribution, research and development factors and engineering, production and operation management factors, company employee resources, finance and accounting, while the external environment which has a influence on the viability of small industries, inflation, economic growth rates, political conditions, government regulations, technological developments, supplier numbers, competitive conditions and market tastes. Research data is collected by interview with related resource, which are the department of Cooperatives and SMEs of Denpasar and association of SMEs. The Department of Cooperatives and SMEs of Denpasar and the association of SMEs is selected as data resource because both are the authorities in the determination of policy, strategy development and development of SMEs. The result of SWOT analysis shows that MSMEs in Denpasar are in Quadrant IV.
Co-Authors Abd. Rasyid Syamsuri I Gede Cahyadi Putra I Ketut Sunarwijaya Ida Ayu Nyoman Yuliastuti Ni Putu Yeni Astiti Putu Wenny Saitri