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All Journal JUIMA : Jurnal Ilmu Manajemen Juara: Jurnal Riset Akuntansi
Ratini, Putu Mela
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH BIAYA PROMOSI PENJUALAN DAN PENJUALAN PERSEORANGAN TERHADAP JUMLAH DANA DEPOSITO PADA PT. BPR SHRI GANGGA BALI CABANG KUTA WIjayanthi, Ida Ayu Trisna; Ratini, Putu Mela; Saputra, Tri Eka
JUIMA : JURNAL ILMU MANAJEMEN Vol 9 No 1 (2019): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (758.234 KB) | DOI: 10.36733/juima.v9i1.472

Abstract

The aims of this Research is to determine the effect of sales promotion costs and individual sales costs partially and simultaneously on the amount of deposit funds and the most dominant cost effect on the amount of deposit funds at PT. BPR Shri Gangga Bali Kuta Branch. The data analysis method used is the analysis of Multiple Linear Regression. The results of data analysis showed that the results of multiple linear regression analysis obtained by the equation Y = -4,534, + 1515,994 X1 + 120,323X2. The results of multiple linear regression analysis show that the variables of individual sales and sales promotion simultaneously affect the sale of deposit funds at PT BPR SHRI Gangga Bali, Kuta Branch. The variable that has the most dominant inuence on the amount of deposit funds is the variable of individual sales costs (X_2) because it has a Beta coefcient value of 1.706 compared to the coefcient of sales promotion costs (X_1) which is only 1.408.
UKURAN PERUSAHAAN, PERTUMBUHAN, DAN STRUKTUR MODAL SEBAGAI DETERMINAN PROFITABILITAS PERUSAHAAN Swaputra, Ida Bagus; Astakoni, I Made Purba; Ratini, Putu Mela; Harwathy, Tjok Istri Sri
Jurnal Riset Akuntansi (JUARA) Vol 8 No 2 (2018): Jurnal Riset Akuntansi (JUARA)
Publisher : Program Studi Akuntansi Fakultas Ekonomi Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (552.797 KB)

Abstract

The purpose of this research is; (1) Analyze and explain the influence of company growth on profitability (profitability) at PT. Mustika.Ratu and Subsidiaries; (2) Analyze and explain the influence of company growth on capital structure at PT. Mustika.Ratu and Subsidiaries; (3) Analyze and explain the influence of capital structure on profitability at PT. Mustika.Ratu and Subsidiaries (4) Analyze and explain the effect of firm size on profitability at PT. Mustika.Ratu and Subsidiaries; (5) Analyze and explain the effect of firm size on capital structure at PT. Mustika.Ratu and Subsidiaries (6) Analyzing the role of capital structure in mediating the relationship of growth and firm size to profitability at PT. Mustika Ratu and Subsidiaries. Data analysis technique using Partial Least Square (PLS) approach. PLS is a model of Structural Equation Modeling (SEM) equations based on components or variants. In PLS path modeling there are two models: outler model and inner model, where both of these criteria are used in this research.Results of testing the first hypothesis; obtained that the growth of company (company growth) have a significant positive effect on profitability at PT. Mustika Ratu and Subsidiaries.Results of testing the second hypothesis; obtained that the growth rate of the company (company growth) has a negative effect is not significant on capital structure at PT. Mustika Ratu and Subsidiaries.Results of testing the third hypothesis; obtained that capital structure of company (capital structure) have a significant negative effect on profitability at PT. Mustika Ratu and Subsidiaries. Results of testing the fourth hypothesis; obtained that the hypothesis that firm size (firm size) have a significant positive effect on profitability not acceptable (not tested) in this study. The result of the fifth hypothesis testing; obtained that firm size (firm size) have a significant positive effect on capital structure at PT. Mustika Ratu and Subsidiaries. Then the variable of capital structure has not been tested as intervening variable in relationship between company growth with profitability and also company size with profitability.
Co-Authors Astakoni, I Made Purba Harwathy, Tjok Istri Sri Ida Bagus Swaputra Saputra, Tri Eka WIjayanthi, Ida Ayu Trisna