<![CDATA[Abstrak Penelitian ini bertujuan untuk mendeskripsikan partisipasi masyarakat yang digolongkan ke dalam tiga kelompok masyarakat, yaitu (1) organisasi kemasyarakatan, (2) pelaku usaha wisata dan (3) perangkat desa dalam menerapkan sapta pesona di Kawasan Bahari Tanjung Benoa. Teknik penentuan responden menggunakan (1) Quota Sampling (2) Accidental Sampling dan (3) Purposive Sampling. Dalam penelitian ini, teknik pengumpulan data dilakukan dengan metode (1) Angket (2) Wawancara. Sedangkan intrumen yang digunakan dalam pengumpulan data berupa daftar pertanyaan/pernyataan atau angket langsung tertutup dengan menggunakan skala likert yang diolah menggunakan metode kuantitatif melalui analisis deskriptif persentase. Hasil penelitian ini menunjukan bahwa (1) Partisipasi organisasi kemasyarakatan dalam menerapkan sapta pesona 85% dengan kategori baik, (2) Partisipasi pelaku usaha wisata dalam menerapkan sapta pesona 88% dengan kategori baik, dan (3) Partisipasi perangkat desa dalam menerapkan sapta pesona 86% yang tegolong ke dalam kategori baik. Kata Kunci : Partisipasi Masyarakat, Sapta Pesona, Tanjung Benoa Abstract This study aimed at describing the participation of the society which are classified into three community groups, namely (1) community organization, (2) tourism businessman, and (3) the village officials who implement sapta pesona in Maritime Area of Tanjung Benoa. The techniques used to determine the respondents were by using (1) Quota Sampling, (2) Accidental Sampling, and (3) Purposive Sampling. In this study, the collection data technique was done through (1) Questionnaire and (2) Interview method. Whereas, the instrument used in collecting data was question list/statement or direct-closed questionnaire by using likert type scale which was processed by using quantitative method through descriptive statistics in percentages. The result of the study showed that (1) The participation of community organization in implementing sapta pesona was 85% with a good category, (2) The participation of tourism businessman in implementing sapta pesona was 88%, with a good category, and (3) The participation of village officials in implementing sapta pesona was 86% which were categorize as good. keyword : Society Participation, Sapta Pesona, Tanjung Benoa]]>
