Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Economic: Journal Economic and Business

Analysis Of Business Feasibility Study On Lion Parcel Kabanjahe Ginting, Elrisa Marsanda Br; Pasaribu, Anju Christina; Simanjuntak, Lola Vitaloka; Lubis, Putri Kemala Dewi; Saragih, Lenti Susanna
Economic: Journal Economic and Business Vol. 2 No. 1 (2023): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v2i1.561

Abstract

This study aims to conduct a business feasibility study analysis on Lion Parcel in Kabanjahe, Karo Regency. Lion Parcel, as a delivery service, has advantages in delivery speed, affordable prices, and wide area coverage. Lion Parcel has built a trusted capital and operational network with the support of aircraft fleets and high flight frequencies from Lion Air Group as transportation capital to almost all airports in Indonesia.  The research method used in this study is qualitative method and elaborated with descriptive analysis to evaluate non-financial aspects of business feasibility studies, such as legal/legality, market and marketing, technical and technological, management and human resources, economic and social, and AMDAL aspects. The information data used in this study is primary data through interviews and secondary company data through the Lion Parcel website. The results of this study show that Lion Parcel Kabanjahe's business is feasible in all non-financial aspects of business feasibility studies so that it can continue its operations and needs to be developed.
The Business Feasibility Study Analysis of a Coffee Shop at the Tempat Biasa Coffee, Jalan Gurilla No. 102 Medan Siahaan, Leonardo; Muliani, Rizka; Padang, Nova Romadiyah; Lubis, Putri Kemala Dewi
Economic: Journal Economic and Business Vol. 2 No. 1 (2023): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v2i1.562

Abstract

In the development of the coffee shop business, it has become popular with the public. Tempat Biasa Coffe is a business coffee shop that provides coffee products with different flavors. A coffee shop business can be said to be a viable business if it is stated from a business feasibility study analysis. With business feasibility studies as a science that analyzes the feasibility of a business in terms of legal aspects, marketing market aspects, financial aspects, technical/operational aspects, management and organizational aspects, environmental impact aspects. This research was conducted on the Tempat Biasa Coffee business with the aim of finding out the business feasibility of the Tempat Biasa Coffee business in terms of business feasibility study aspects. This research uses descriptive qualitative research methods with techniques used including interviews, observations and literature studies from articles related to research taken from journals of national reputation and Sinta. From the results of the analysis, the results obtained from the perspective of marketing market aspects, technical/operational aspects, and environmental impact aspects meet the feasibility criteria for a business. Meanwhile, the legal aspects and management and organizational aspects are less feasible. So the ordinary the Tempat Biasa Coffee Shop business still needs to be developed in terms of legal aspects and management and organizational aspects.