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All Journal Jurnal Akuntansi dan Manajemen Research of Business and Management Entrepreneurship and Community Development
Prabantoro, Gatot
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Economics, Econometrics & Finance Social Sciences

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Understanding consumer behavior in choosing bear brand milk products using the Analytical Hierarchy Process (AHP) method Prabantoro, Gatot; Amanah, Aam; Megayani, Megayani; Mulyati, Ade
Jurnal Manajemen Vol 21 No 1 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STEI) Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/jam.v21i1.1405

Abstract

This research aims to understand the behavior of consumers of BB milk products using the Analytic Hierarchy Process (AHP) method. This research uses a qualitative method with analysis using the AHP method to help determine consumer choices in choosing the BB milk products they consume by considering price, promotion, packaging, location, and product benefits. Data and information were collected through in-depth interviews with 21 informants who were consumers who frequently consumed BB milk products, then the data and information were converted into questionnaire answers and processed using the AHP method. The research results show that consumers mostly consider product benefits and strong promotions as the basis for decisions before purchasing BB milk products. The most frequently purchased product variant is BB Original.
Digital Marketing Optimization: Empowering Market Growth for MSMEs in Kahuku Village, East Likupang Prabantoro, Gatot; Mais, Rimi Gusliana; Megayani, Megayani; Mustika, Maya; Ardheta, Preztika Ayu; Faruqi, Faris; Anthonio, Dean Salomo; Kawung, Goerge M.V.; Siwu, Hanly F.J
Entrepreneurship and Community Development Vol. 2 No. 1 (2024): MAY 2024
Publisher : Santoso Academy Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/ecd.v2i1.226

Abstract

Community Service is a core element of the Tridharma of Higher Education and a key responsibility of lecturers. This PKM (Community Service Program) focuses on Micro, Small, and Medium Enterprises (MSMEs) in Kahuku Village, Likupang Timur District, North Minahasa Regency, North Sulawesi Province. The goal is to optimize digital marketing to expand the market reach of MSMEs by using and managing information on the Google My Business platform. The PKM activities are conducted in a hybrid format, combining online sessions via Zoom and offline sessions in Kahuku Village on October 6, 2023, from 08:00 to 12:00 WIB. The implementation team includes lecturers from STIE Indonesia Jakarta, in collaboration with the Faculty of Economics and Business at Sam Ratulangi University, Nusa Utara Tahuna State Polytechnic, New Jerusalem Theological College Manado, and Pioneer Manado STIE. The primary participants are MSME operators in Kahuku Village. After participating in the program, participants are expected to enhance their business presence by showcasing their products on Google My Business. This initiative aims to help MSMEs in Kahuku Village attract tourists through effective digital marketing strategies, increase product visibility, and positively impact local economic development.
Boosting Employee Performance: The Impact of Career Development and Competitive Compensation Pratamtomo, Gunthur Bayu; Kasbuntoro, Kasbuntoro; Prabantoro, Gatot
Research of Business and Management Vol. 2 No. 2 (2024): AUGUST 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rbm.v2i2.264

Abstract

This research aims to find out how much influence work discipline and providing incentives have on employee performance at PT. TOA Galva Industries Department Speaker 1. The population in this study was speaker section 1 at PT. TOA Galva Industries Department Speaker 1. totaling 83 people. The research methods used in this research are regression, correlation, determination, t-test, r-test, and F-test. The research results show that both career development and compensation have a significant influence on employee performance. Effective career development can improve employee skills and motivation, while fair and competitive compensation can increase employee satisfaction and loyalty. The combination of these two factors contributes positively to increasing employee performance. This research provides practical implications for organizational management in designing effective career development strategies and compensation policies to improve employee performance and achieve organizational goals. Ite managerial implication of these findings is that company management needs to pay attention to and develop effective career development programs and provide a fair and competitive compensation system. In this way, companies can improve overall employee performance, which will ultimately contribute to achieving organizational goals
Co-Authors Amanah, Aam Anthonio, Dean Salomo Faruqi, Faris kasbuntoro, kasbuntoro Kawung, Goerge M.V. Megayani, Megayani Mulyati, Ade Mustika, Maya Pratamtomo, Gunthur Bayu Preztika Ayu Ardheta Rimi Gusliana Mais Siwu, Hanly F.J