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All Journal Jurnal Manajemen Teknologi The Asian Journal of Technology Management (AJTM) Journal of Innovation, Business and Entrepreneurship
Prasetio, Eko Agus
School of Business and Management, Institut Teknologi Bandung
Computer Science & IT Decision Sciences, Operations Research & Management

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Match the New Product Development Project with its Context: Case Study of Composite Manifold in Wavin NV, Netherlands Prasetio, Eko Agus
Jurnal Manajemen Teknologi Vol 11, No 1 (2012)
Publisher : SBM ITB

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Abstract

This paper provides the frameworks and tools for matching the innovation and new product development project with its context in Wavin N.V., a European plastics converting company which develops, manufactures and markets total pipe systems. Where Wavin moves into new segment, Wavin applies its conventional internally-oriented approach to its innovation and new product development and as a consequence, it faces problems in terms of delay of time to market and increasing costs. The development of composite manifold is taken as an illustrative case of the problem that Wavin is facing. As indicated by the case, Wavin is trapped in a “one-size-fits-all” approach in its innovation and new product development process. The paper is developed through the use of primary research in the form of in-depth interview and case-study discussions with innovation managers, program managers and marketing managers in Wavin’s headquarters (Netherlands) and other European countries, and secondary research in the form of company data analysis and extensive literature review. Frameworks of newness and risk map as well as the corresponding scoring systems is elaborated and developed to increase the efficiency and effectiveness in Wavin’s NPD.
Key Success Factors for 5G Technology Commercialization in Telecommunication Company Case Study of an Established XYZ Company in Indonesia Hutajulu, Sahat; Dhewanto, Wawan; Prasetio, Eko Agus; Rudito, Priyantono
The Asian Journal of Technology Management (AJTM) Vol 13, No 1 (2020)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2020.13.1.2

Abstract

Abstract. Technology commercialization is the long process to bring technology from the research domain into the commercialization area to end-users with monetizing purposes. This study analyzes critical success factors for 5G technology commercialization in an established company in Indonesia. By defining the most significant factors, a company can strategize the most effective investments to important factors only and avoid other less meaningful areas. 5G is approaching fast, and some of the major early adopters Mobile Network Operators (MNO) have already deployed 5G within this year. However, some other MNOs or telecom companies, in general, remain skeptical, considering the wide range of new business cases, the readiness of industries, and twice significant capital investment compare to predecessor technology 4G. This study is based on interpretivism philosophy and uses Qualitative semi-structured in-depth interviews, observation, and deductive scenario planning as the methodology. Use cases, innovation ecosystem, and technology complementary are found to be the key success factors for 5G commercialization in an established company. The novelty of this study is to identify the key success factors for technology commercialization specific for the 5G technology context in Indonesia. Three axes deductive scenario planning using critical success factors as the uncertainties are considered as the originality of this study.Keywords:  Key success factors, technology commercialization, established company, 5G
Analysis and Implementation of New Product Development Method: Case Study of Asikin Aja Ramadhan, Saddam; Prasetio, Eko Agus
Journal of Innovation, Business and Entrepreneurship Vol 4, No 2 (2019)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract. The culinary subsector is the largest industry that dominates 41.69% of the overall creative economy. Asikin Aja is one of the SMEs engaged in the culinary field. This company has developed many culinary products, but none of them are successful in entering the market. By using fishbone analysis, it is known that Asikin Aja experiences various kinds of problems. Lack understanding of customer demand, poor team management, and poor product development plans make it difficult for Asikin to develop new products. To overcome the problems faced by Asikin Aja, the right method is needed. There are four methods that are analyzed, i.e., Kanban, Waterfall, Scrum, and Lean Startup. After conducting the analysis, Lean Startup is selected as the suitable method for solving product development problems at Asikin Aja. After selecting the method, researcher creates a plan and implements it directly by making a minimum viable product. By conducting product tests directly to customers, the value and growth hypothesis can be fulfilled in one iteration which will be followed by persevere that is producing and selling the product.Keywords: Lean Startup, Framework, Team Management, Small Medium Enterprise, Culinary Industry 
Co-Authors Hutajulu, Sahat Priyantono Rudito Ramadhan, Saddam Wawan Dhewanto