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All Journal Journal of Business and Management Journal of Innovation, Business and Entrepreneurship
Chaldun, Evy Rachmawati
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Decision Sciences, Operations Research & Management

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EVALUATING CUSTOMER LEVEL OF LOYALTY BASED ON THE USE OF LOYALTY CARD AT COKOTETRA CAFÉ IN BANDUNG Astari, Vivi; Chaldun, Evy Rachmawati
Journal of Business and Management Vol 6, No 3 (2017)
Publisher : Journal of Business and Management

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Abstract. Background: Many tools that can be use with marketing division of the café to attract the customer and keep the customer loyal with the cafe. On the other hand, some cafés are not aware with this situation, especially for the small café that assume this is will increase their cost.  The purpose of this research is to know the customer loyalty as an outcome from the program that offer by Cokotetra Café, that is loyalty card. There is a significant effect or not by using the loyalty card to increase the customer loyalty level. Methods: By using the quantitative method will measure the customer level of loyalty based on the using of loyalty card. The data will be processed by discriminant analysis. This research will focus on Cokotetra Café Bandung.  Results: The result of this research is that the using of loyalty card in Cokotetra café gives an impact to the customer loyalty at the second level of loyalty that is affective level.  Conclusion:This study will contribute to give the evaluation to Cokotetra cafe to evaluate their loyalty card program. Keywords:  Customer Loyalty, Customer Relationship Management, Loyalty, Loyalty Card, Small Enterprise
IDENTIFICATION OF INFLUENCING FACTOR ISLAMIC BASED VALUE ENTREPRENEURSHIP TOWARDS BUSINESS PERFORMANCE : A STUDY CASE IN BANDUNG Sanjaya, M Ramadhani; Chaldun, Evy Rachmawati
Journal of Business and Management Vol 7, No 2 (2018)
Publisher : Journal of Business and Management

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 Abstract. The ratio of Indonesian entrepreneurs based on BPS data has risen to 3.1 percent. Indonesia is the largest muslim population of the world. According to BPS sensus 2010, the percentage of Muslim in Indonesia is 87,18% and from that amount some people are entrepreneur. Islam offer the concept of economic and business value that written in the Quran and what Messenger Muhammad. Therefore, is important to know how the Islamic value affect the entrepreneur spirit and mindset of muslim entrepreneur in and the impact of that Islamic value on the performance of business. This study used qualitative approach as research methodology. The method of sampling is purposive sampling. Observation and interview used to gain data from the respondent. Islamic value in business are integrity, transparency, fairness, target orientation that derived from quran and history of Muhammad SAW. The research concludes that Islamic entrepreneurship concept are align with modern theory ofentrepreneurship. The main purpose of business in Islam is to spread benefit to society as the manifestation of worship to gain blessing from god. The study find that some of muslim entrepreneur in Indonesia, know and implement that value in their business activity whereas some of them are not. The implementation of Islamic value give positive correlation on business performance, but in requirement that business strategy is designed well first. Therefore, it really recommended for all muslim entrepreneur to implement this value in their business.  Keywords: Business Performance, Entrepreneurship, Islamic Value, Spirituality, Muslim Entrepreneur
Customer Satisfaction Research as Basis Data for New Product Development, Case Study : Insan Gemilang Indonesia Syah, Muhammad Mahbub; Chaldun, Evy Rachmawati
Journal of Innovation, Business and Entrepreneurship Vol 4, No 1 (2019)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract. The world nowadays has a prominent idea to transform, while education is one of the crucial aspects that should put give attention to everyone. Education as a right and education as an obligation may reflect the status quo. Provision of gaining quality of education can’t be reduced as the role of Government only. Here, startups from private sector could provide the best education in so many ways. Insan Gemilang Indonesia as one of the biggest education service in Science Olympiad market has created more accessible and inclusive service to school who really want to achieve and increase quality of Science Olympiad training. Researcher used an exploratory research design by qualitative method with in-depth interview with 11 stakeholders to examine an underlying factor to meet an expectations of customer satisfaction and basis data improvement. The research question focused on the rate of customer satisfaction and their preference to IGI service. The research finding from customer’s perspectives used as an evaluation and data for IGI’s continuous improvement.Keywords: Customer satisfaction, Insan Gemilang Indonesia, Education service, Product development. 
Co-Authors Astari, Vivi Sanjaya, M Ramadhani Syah, Muhammad Mahbub