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All Journal E-Jurnal Ekonomi dan Bisnis Universitas Udayana Jurnal Penelitian dan Pengembangan Sains dan Humaniora (JPPSH) Benefit: Jurnal Manajemen dan Bisnis Jurnal Ekonomi dan Bisnis International Journal of Supply Chain Management Eksis: Jurnal Riset Ekonomi dan Bisnis JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi JURNAL EKOBIS DEWANTARA International Journal of Economics, Business and Accounting Research (IJEBAR) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Yusepaldo Pasharibu
Universitas Kristen Satya Wacana
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation

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Brand image, Lokasi, dan Fasilitas Sport Club Gym terhadap Loyalitas Pelanggan Nanang, Nanang; Pasharibu, Yusepaldo
Jurnal Penelitian dan Pengembangan Sains dan Humaniora Vol 5, No 1 (2021): April
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jppsh.v5i1.33188

Abstract

Gym adalah salah satu olahraga populeruntuk melatih kebugaran tubuhdengan menggunakan beban dan alat-alat gym untuk membentuk tubuh.Saat ini Indonesia berada posisi  tier 3, orang yang paling rutin dan gemar melakukan olahraga di gym adalah  generasi milenial dengan presentase 48% dan generasi X menempati posisi kedua presentase 32%.Tujuan penelitian  ini untuk menganalisis dan mengetahui pengaruh brand image, lokasi, dan fasilitas terhadap loyalitas pelanggan di Golden Sport Club Salatiga. Sampel dalam penelitian ini terdiri dari 200 responden. Teknik pengumpulan data menggunakan kuesioner dengan metode purposive samplingdengan kriteria yang sudah berolahraga di gym Golden Sport Club Salatiga dan berdomisili di Salatiga. Uji hipotesis menggunakan SPSS. Hasil penelitian ini menunjukkan Nilai signifikansi untuk brand image terhadap loyalitas pelanggan adalah sebesar 0.002 < 0.05 dan nilai t hitung 3.097>1.972. Nilai signifikansi untuk lokasi terhadap loyalitas pelanggan adalah sebesar 0.010 < 0.05 dan nilai t hitung 2.588>1.972. Nilai signifikansi untuk fasilitas terhadap loyalitas pelanggan adalah sebesar 0.000 < 0.05 dan nilai t hitung 5.429>1.972. Dapat disimpulkan bahwa brand image, lokasi, dan fasilitas memiliki pengaruh terhadap loyalitas pelanggan pada gym Golden Sport Club Salatiga.
Brand image, Lokasi, dan Fasilitas Sport Club Gym terhadap Loyalitas Pelanggan Nanang, Nanang; Pasharibu, Yusepaldo
Jurnal Penelitian dan Pengembangan Sains dan Humaniora Vol 5, No 1 (2021): April
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jppsh.v5i1.33188

Abstract

Gym adalah salah satu olahraga populeruntuk melatih kebugaran tubuhdengan menggunakan beban dan alat-alat gym untuk membentuk tubuh.Saat ini Indonesia berada posisi  tier 3, orang yang paling rutin dan gemar melakukan olahraga di gym adalah  generasi milenial dengan presentase 48% dan generasi X menempati posisi kedua presentase 32%.Tujuan penelitian  ini untuk menganalisis dan mengetahui pengaruh brand image, lokasi, dan fasilitas terhadap loyalitas pelanggan di Golden Sport Club Salatiga. Sampel dalam penelitian ini terdiri dari 200 responden. Teknik pengumpulan data menggunakan kuesioner dengan metode purposive samplingdengan kriteria yang sudah berolahraga di gym Golden Sport Club Salatiga dan berdomisili di Salatiga. Uji hipotesis menggunakan SPSS. Hasil penelitian ini menunjukkan Nilai signifikansi untuk brand image terhadap loyalitas pelanggan adalah sebesar 0.002 < 0.05 dan nilai t hitung 3.097>1.972. Nilai signifikansi untuk lokasi terhadap loyalitas pelanggan adalah sebesar 0.010 < 0.05 dan nilai t hitung 2.588>1.972. Nilai signifikansi untuk fasilitas terhadap loyalitas pelanggan adalah sebesar 0.000 < 0.05 dan nilai t hitung 5.429>1.972. Dapat disimpulkan bahwa brand image, lokasi, dan fasilitas memiliki pengaruh terhadap loyalitas pelanggan pada gym Golden Sport Club Salatiga.
Electronic Word of Mouth, Promosi Melalui Media Instagram dan Kualitas Produk Terhadap Keputusan Pembelian Wintang, Faza Puspita; Pasharibu, Yusepaldo
Jurnal Penelitian dan Pengembangan Sains dan Humaniora Vol 5, No 1 (2021): April
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (498.455 KB) | DOI: 10.23887/jppsh.v5i1.33320

Abstract

Bisnis kafe dengan konsep kedai kopi menjadi tren bisnis baru di kalangan pebisnis, strategi pemasaran yang baik untuk menjaga kelangsungan bisnis dan mempertahankan konsumen terutama dalam keputusan pembelian. Tujuan penelitian ini untuk menganalisis pengaruh variabel e-WOM, promosi melalui media sosial Instagram, dan kualitas produk terhadap keputusan pembelian. Jenis penelitian ini adalah penelitian kuantitatif dengan sampel penelitian ini sebanyak 100 responden dengan teknik purposive sampling melalui kuesioner. Metode pengumpulan data menggunakan kuesioner. Teknik analisis data digunakan adalah analisis regresi berganda dengan terlebih dahulu menguji asumsi klasik. Berdasarkan nilai t-hitung sebesar 4,224 dan t-tabel 1,984 sehingga dapat disimpulkam bahwa 4,224 > 1,984 serta diperoleh signifikan 0,000 < 0,05 maka H0 ditolak dan H1 diterima Hasil penelitian menunjukkan bahwa e-WOM, promosi melalui media sosial Instagram, dan kualitas produk berpengaruh signifikan terhadap keputusan pembelian.
PENGARUH KUALITAS LAYANAN, HARGA DAN PROMOSI TERHADAP LOYALITAS PELANGGAN PADA PIZZA HUT Permono, Valentino Ronggo; Pasharibu, Yusepaldo
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol 4, No 1 (2021): JIMEK Volume 4 No 1
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (487.618 KB) | DOI: 10.30737/jimek.v4i1.1473

Abstract

Loyalitas pelanggan memiliki peran penting dalam mempertahankan kelangsungan hidup perusahaan, terkhusus di sektor bisnis restoran. Beberapa faktor yang mempengaruhi loyalitas pelanggan antara lain adalah kualitas layanan, harga dan promosi. Penelitian ini bertujuan untuk menguji pengaruh ketiga faktor tersebut terhadap loyalitas pelanggan pada Pizza Hut Cabang Salatiga. Selain itu, pengujian kembali dilakukan karena adanya ketidak konsistenan hasil penelitian sebelumnya terkait variabel promosi terhadap loyalitas, serta dilakukannya modifikasi variabel kualitas produk menjadi kualitas layanan. Data penelitian diperoleh dari 100 responden yang dikumpulkan dengan teknik purposive sampling menggunakan online kuesioner, dengan kriteria pernah berkunjung, bertransaksi, serta melihat promosi online dari Pizza Hut. Data yang diperoleh selanjutnya dianalisis dengan metode regresi linear berganda. Hasil dari penelitian ini menunjukkan bahwa harga dan promosi memiliki pengaruh yang signifikan terhadap loyalitas pelanggan. Namun, kualitas layanan tidak memiliki pengaruh yang signifikan terhadap loyalitas pelanggan. Hasil pengujian lebih lanjut menunjukkan adanya pengaruh signifikan pada ketiga variabel tersebut terhadap loyalitas pelanggan secara simultan.
INE TERHADAP KEPUTUSAN PEMBELIAN ONLINE DENGAN MEDIASI BRAND AWARENESS Derby Juliana Osak; Yusepaldo Pasharibu
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.09.NO.04.TAHUN 2020
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (464.947 KB) | DOI: 10.24843/EEB.2020.v09.i04.p04

Abstract

In today's digital era the Internet is important to make it easy for every individual who wants to shop easily and quickly. The emergence of e-commerce makes it easier for those who want to carry out online trading transactions, so e-commerce companies must introduce their mobile e-commerce to the public. This study aims to determine the effect of brand ambassadors, taglines on brand awareness and their impact on purchasing decisions on Shopee e-commerce. The sample in this study was the community in Ambarawa District, Semarang Regency. Data collection using questionnaires both offline and online were distributed to 170 respondents. The analytical method used to process data using path analysis and continued testing indirectly uses the Sobel test. The results of this study stated that the brand ambassador and tagline have a positive and significant effect on purchasing decisions. However, brand ambassador and tagline has no significant effect on brand awareness. On the other side, brand awareness able to mediate the influence of brand ambassadors and tagline towards a purchase decision.
Brand Loyalty Mediation in Brand Attachment and Customer Digital Experience towards Smartphone Repurchase Intentions Verina Cornelia; Yusepaldo Pasharibu
Benefit: Jurnal Manajemen dan Bisnis Volume 5 No 2 Desember 2020
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v5i2.11278

Abstract

Brand loyalty is one of the most essential component that incumbent company to retain their customers, particularly in order to win the market share. The main reason is that incumbent firms need to maintain their market share and then upscale their market when they have a thorough understanding of the segmentation. Brand loyalty in this study is utilized as a mediating variable to confirm the impact of brand attachment and customer digital experience for the repurchase intention creation of smartphone users.  An online questionnaire was distributed to 100 respondents using a purposive sampling technique. The criteria of respondents in this study are those who are using Samsung smartphone for at least a year, and experience searching the brand using a digital platform. The statistical analysis showed that brand attachment and customer digital experience have a significant positive influence on brand loyalty. Furthermore, brand attachment shows direct and indirect effects to repurchase intentions indicating partial mediation existence of brand loyalty.  Customer digital experience indirectly affects repurchase intentions through brand loyalty. These results highlight the role of brand attachment and customer digital experience has to secure repurchase intentions of customers by utilizing brand loyalty.
Brand Loyalty Mediation in Brand Attachment and Customer Digital Experience towards Smartphone Repurchase Intentions Verina Cornelia; Yusepaldo Pasharibu
Benefit: Jurnal Manajemen dan Bisnis Volume 5 No 2 Desember 2020
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v5i2.11278

Abstract

Brand loyalty is one of the most essential component that incumbent company to retain their customers, particularly in order to win the market share. The main reason is that incumbent firms need to maintain their market share and then upscale their market when they have a thorough understanding of the segmentation. Brand loyalty in this study is utilized as a mediating variable to confirm the impact of brand attachment and customer digital experience for the repurchase intention creation of smartphone users.  An online questionnaire was distributed to 100 respondents using a purposive sampling technique. The criteria of respondents in this study are those who are using Samsung smartphone for at least a year, and experience searching the brand using a digital platform. The statistical analysis showed that brand attachment and customer digital experience have a significant positive influence on brand loyalty. Furthermore, brand attachment shows direct and indirect effects to repurchase intentions indicating partial mediation existence of brand loyalty.  Customer digital experience indirectly affects repurchase intentions through brand loyalty. These results highlight the role of brand attachment and customer digital experience has to secure repurchase intentions of customers by utilizing brand loyalty.
Pengaruh Mencari Variasi, Ketidakpuasan Konsumen, Harga dan eWOM Terhadap Perpindahan Merek A. Rossy Indriani; Yusepaldo Pasharibu
JURNAL EKOBIS DEWANTARA Vol 3 No 2 (2020): JURNAL EKOBIS DEWANTARA
Publisher : Program Studi Manajemen Fakultas Ekonomi UST

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/ed_en.v3i2.1691

Abstract

Product competition among producers will have an impact on the vulnerability of brand transfer. A brand transfer is a buying pattern that is associated with a change from one brand to another. Some factors that are suspected to influence brand transfer are due to the need to seek variations, consumer dissatisfaction, price, and e-WOM. The purpose of this study is to determine whether there is an influence of the need to seek variations, consumer dissatisfaction, price and eWOM on brand transfer decisions with studies conducted on Samsung Galaxy brand users who switch to the iPhone brand. This quantitative study uses a purposive sampling technique with a total sample of 100 respondents. The instrument used for data collection was using a Likert scale questionnaire. Then the data is processed by using multiple regression analysis. Finally, the results showed that the need to seek variations, consumer dissatisfaction, price and eWOM had a significant influence on brand switching decisions.
Price, service quality and trust on online transportation towards customer satisfaction Yusepaldo Pasharibu; Eristia Lidia Paramita; Stefianus Febrianto
Jurnal Ekonomi dan Bisnis Vol 21 No 2 (2018)
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (942.908 KB) | DOI: 10.24914/jeb.v21i2.1965

Abstract

Recently, online transportation that enables people to freely choose and order transportation services with their smartphones is growing very rapidly in Indonesia. This study aims to test the variables that affect customer satisfaction of online transportation with regard to price, service quality, and trust. This quantitative study uses 100 respondents selected by the purposive sampling technique. Next, this study analyzes the data generated using the multiple regression analysis. The results show that service quality and trust significantly affect customer satisfaction, but price does not exhibit a significant influence on customer satisfaction. Further, price, service quality, and trust simultaneously exhibit significant influences on online transformation’s customer satisfaction. Thus, this study practically implies that offering competent service quality, such as emphasizing cars’ cleanliness and tidiness, providing responsive services and timely presence complemented by the enhancement of drivers’ skills. Besides, firms have to maintain customers’ trust by offering convenient, satisfying, and responsible services.
Intention to buy, interactive marketing, and online purchase decisions Yusepaldo Pasharibu; Jessica Aprilia Soerijanto; Ferry Jie
Jurnal Ekonomi dan Bisnis Vol 23 No 2 (2020)
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24914/jeb.v23i2.3398

Abstract

The digital era changes marketing activities and consumer behavior, particularly by changing conventional transactions into digitalized ones through online marketplaces. Before consumers make purchase decisions, they usually experience a phase in which they have needs and desires to choose, have, and use certain products. This phase is commonly known as intention to buy. However, intention to buy alone is insufficient in encouraging ones to make purchase decisions, especially in the online shopping environment. In this respect, the trust factor in online transactions that is established by maintaining good relationships with consumers through interactive marketing also likely explains online purchase decisions. Consequently, this study tests the effect of intention to buy on online purchase decisions as moderated by interactive marketing at an online marketplace in Indonesia, namely Sale-Stock. Data are generated from 200 respondents with the purposive sampling technique by distributing the questionnaires in Google Form through social media. Data are then analyzed with the multiple regression technique. The results show that intention to buy and interactive marketing affect online purchase decisions, both individually and simultaneously. Further, interactive marketing does not moderate the relationship between intention to buy and online purchase decisions.
Co-Authors A. Rossy Indriani Ajeng Nurhidayah Derby Juliana Osak Eristia Lidia Paramita Ferry Jie Gea Stephani Jessica Aprilia Soerijanto Novika Ardiyani Permono, Valentino Ronggo Stefianus Febrianto Veronica Vivi Novianti Kusuma Putri Wintang, Faza Puspita Yunita Budi Rahayu Silintowe