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All Journal Abdi Laksana JURNAL ABDIMAS TRIDHARMA MANAJEMEN International Journal of Law, Policy and Governance International Journal of Management and Business Applied
Widodo, Arif Siaha
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Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Journal : International Journal of Law, Policy and Governance

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The Influence of Brand Image and Product Quality Towards Customer Satisfaction Among High School Students Using Xiaomi Brand Widodo, Arif Siaha; Hady, Hamdy; Muharam, Hari
International Journal of Law, Policy, and Governance Vol. 3 No. 1 (2024)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijlpg.v3i1.901

Abstract

This research aims to test how big the influence of branding is on customer satisfaction. To test how much influence product quality has on customer satisfaction . To test how big the influence of brand and product quality is on customer satisfaction among high school students using Xiaomi brand smartphones in the city of South Tangerang. . The method approach used in this research is a quantitative approach. The population used in this research were S LTA students using Xiaomi brand smartphones in South Tangerang City. The sample consisted of 388 respondents. The sampling technique uses accidental sampling using the Slovin formula in determining the number of samples. Meanwhile, the data analysis method tests research instruments using validity tests, reliability tests. Data analysis techniques consist of descriptive analysis of respondent characteristics and SEM Lisrel analysis. The results of this research show that (1) Brand image has positive and significant effect on customer satisfaction (2) Product quality has positive and significant effect on customer satisfaction (3) Brand image and product quality simultaneously has positive and significant effect on customer satisfaction
Co-Authors Ahmad Dimyati Armansyah Armansyah Dhiani, Hanum Puspa Hady, Hamdy Hanny, Risa Hanum, Nurilah Hanum, Nurillah Kumara, Dedek Muharam, Hari Mutmainnah Mutmainnah Putranto, Agung Tri Septiani, Fauziah Utomo, Nugroho Adi Wardani, Surti Yughi, Sheila Ardila Yughi, Sheila Ardilla