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Pengaruh Lifestyle, Self Control, dan Financial Literacy terhadap Perilaku Konsumsi Faadhilah, Ghina; Gumilar, Rendra; Nurdianti, Raden Roro Suci
Global Education Journal Vol. 1 No. 3 (2023): Global Education Journal (GEJ)
Publisher : Civiliza Publishing, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/gej.v1i3.175

Abstract

This research is motivated by problems that occur in KIP-K recipient students majoring in Economic Education class of 2020-2021, Faculty of Teacher Training and Education, Siliwangi University, Tasikmalaya, namely high levels of consumption. The purpose of carrying out this research is to find out the effect of lifestyle, self control, and financial literacy on consumption behavior in KIP-K Economics Education students class of 2020-2021. The method used is a quantitative approach with a survey method, with an explanatory research design (explanatory research design), as well as data collection techniques using data with a questionnaire (questionnaire). The population in this study were students majoring in Economic Education who received KIP-K class of 2020, totaling 45 people and for the class of 2021 there were 49, so the total population was 94 people. Sampling in this study the entire population was used as a sample, using a non-probability sampling technique with saturated sample types. The results showed that life style has a significant influence on consumption behavior in KIP-K students class 2020-2021 with a significance value of less than 5% (0.000 <0.05), also with self control having a significant influence on consumption behavior in KIP-K students class of 2020-2021 with a significance value of less than 5% (0.000 <0.05), as well as financial literacy which has a significant influence on consumption behavior in KIP-K students class of 2020-2021 with a significance value of less than 5% (0.000 < 0.05). Life style, self control and financial literacy have a significant influence on consumption behavior in KIP-K students class 2020-2021, with a significance value of less than 5% (0.000 <0.05).
PENGARUH ONLINE SHOPPING BESERTA PROGRAM POTONGAN HARGA DALAM ONLIE SHOP TERHADAP PERILAKU KONSUMEN Yunita, Ai Nining; Faadhilah, Ghina; Dea Saputra, Nurjanah
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 4 (2022): July 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i4.145

Abstract

This study aims to determine how much influence online shopping and discount programs have on the behavior of consumers who have accessed e-commerce. The data analysis technique used in this research is causal quantitative with descriptive statistical analysis method. Research subjects determined in this study are consumers who have accessed online shopping. The number of samples is 10 respondents. The independent variables in this study are online shopping, discounted prices consisting of quantity discounts, discounts and cash discounts, while the seasonal variable depends on consumer behavior. The study's findings revealed that the use of discounts can influence the behavior of online purchasing customers. Consumers are drawn to discounts when they are available. Discounts are enticing in and of themselves. At the same time, incentives entice customers to shop there for apparel. Consumer behavior is positively influenced by the quantity of clothes purchases for low price indicators and discount variables, as well as clothing purchase indicators.